RealWire, the UK news release distribution company, has today launched its first monthly PRFilter Technology PR Rankings. The Rankings analyse the technology brands, topics and products that are mentioned the most in the tens of thousands of press releases from multiple aggregated sources that PRFilter indexes each month.
February 2011 Highlights
- Microsoft, Facebook and Verizon were the top three most referenced technology brands.
- Cloud related technologies, websites and wireless were the top three most referenced technology topics with iPhone and iPad the top ranking products.
- Only 21 (11%) of the 190 prominent mentions of Microsoft related to Microsoft press releases
- Mentions of Microsoft and Facebook were around twice the number of Apple (ranked 5th).
- Releases mentioning “cloud” technologies were more than twice as frequent as those referencing “social media”, however this was down from three times as frequent in January.
- iPad related releases were down 37% perhaps reflecting a calm before March’s iPad2 storm.
- Significant increases in mentions of telecoms brands e.g. Ericsson, Nokia and ZTE and technologies e.g. LTE and NFC, reflecting the hosting of Mobile World Congress during the month.
A presentation of the full details of the Top 25 technology brands and the Top 50 technology topics/products can be found here.
In order to be counted the brands, topics or products have to be mentioned prominently within a release by appearing near the start of the story and appearing more than once.
Commenting on the launch of the rankings Adam Parker, RealWire chief executive said “PRFilter is in a unique position to provide the PR and media communities with data about the stories that PR people are trying to tell, and the companies and topics around which there is likely to be the most, and the least, competition for attention.
This first month’s rankings demonstrate that a large number of stories are being created around certain brands and topics and not all of these are necessarily in areas that are likely to provoke great interest from the media.
“We hope that producing these monthly rankings will assist public relations practitioners in developing a higher proportion of stories that journalists and bloggers find of interest and lead to improved coverage for the companies concerned.”
The launch of the PRFilter Rankings follows the opening up of the PRFilter platform last month which allowed anyone to search for relevant press releases from the thousands it indexes each day.
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Notes to editors
The PRFilter Technology PR Rankings are based on an analysis of 43,989 press releases from January 2011 and 50,718 press releases from February 2011 indexed by PRFilter.
Brands, topics or products must be mentioned in the first 20 terms used in the releases (excluding common words such as “a”, “the” etc) and must also appear more than once in the release.
Where the number of releases which mention a brand, topic or product are the same the average prominence of the mentions is used to distinguish them.
PRFilter (Patent Pending*) from RealWire finds the press releases journalists and bloggers want to see. It provides one tool to efficiently find stories out of thousands it aggregates each day. Its innovative, Active Interest Technology™ builds a personalised profile of individual journalists’ and bloggers’ interests from their own, or their publication's, published articles.
Releases from multiple distribution sources are collected, aggregated, matched and ranked against these profiles in near real-time. Public users can search for relevant releases or view the releases assessed as most relevant to particular topics. Registered users can access their own personalised results and teach PRFilter to better understand their interests by providing feedback on releases shown. Senders of releases benefit because their stories are likely to be seen by genuinely interested journalists or bloggers, rather than becoming lost in inboxes.
Answers to FAQs can be found here.
*Patents Pending: European patent application No. 09168495.1, International patent application No. PCT/GB2009/051048, and UK patent application No. 1003104.5
RealWire is a press release distribution company that specialises in the online media. Since its inception in 2000 it has worked on behalf of PR agency and corporate clients throughout the UK and Europe. The company is UK based and distributes news to relevant journalists, editors, bloggers and publishers across thousands of online media sites which cover a range of industries including Telecoms, IT, Consumer Tech, Gaming, Broadcast, Pharma/Healthcare and Banking and Finance.
It provides a unique service by not only distributing news and multimedia content, but by also providing clients with analysis of the potential influence that their news has generated online. RealWire was the first UK distribution company to introduce the Social Media News Release - a new kind of press release to cater for the online media world.