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Sony Ericsson launches global blog partnership programme for mobile phone photography competition World View 2008



Lisa Canning
Lifestyle and campaign PR manager
Global Communications and PR
Email: Lisa.Canning@sonyericsson.com
Tel: +44 20 8762 6064


Chris Norton
Account Director
Email: chrisn@wolfstarconsultancy.com
Tel: 0113 394 7960



Blog Widget
Blog Widget
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Locust between we and sky, China
One two tree, Hungary
One two tree, Hungary

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World View judge biographies
Cat watching butterfly, Finland

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Core Facts

  • Sony Ericsson is hosting its World View competition for the third year running
  • The competition is worldwide; anyone, anywhere in the world can enter
  • World View is a photography competition with a difference; all entries must be taken using a mobile phone
  • If you would like to join the blog partnership programme, please send an email with your name, blog title and URL to sonyericsson@wolfstarconsultancy.com  


Sony Ericsson has launched a global blog partnership programme for its mobile camera phone competition World View 2008. For the first time a select number of bloggers will be invited to become exclusive partners of one of the world’s largest mobile phone camera competitions. Blog partners can display a widget on their site stating that they are an official partner of the global competition. The widget displays rotating photographs that have been entered into the competition. 


Each blog partner who joins the scheme will also be entered into a special competition with their own chance to win a holiday worth £3,000. The winner will be the blog that drives the most entries to the World View website.


The blog partnership scheme will run from September 22nd until the close of the World View 2008 competition on 31st October 2008.


World View 2008 launched for its third year in July. This competition allows photography enthusiasts to test their skills and promote their best image with a global audience. Each entrant has the chance to win one of two holidays of a lifetime; the “judge’s choice winner’ will win a trip of a lifetime worth £10,000, and the “people’s choice winner” worth £5,000.



Last year’s competition was very successful and received more than 70,000 entries from across the globe, and with the announcement of the new blog partnership scheme, entries are expected to increase significantly.


The “judges choice” judges were all specially selected for their vast experience in photography.  The panel includes the chief of photography UK and Ireland at Reuters, David Viggers , the world renowned Liu Heung Shing, senior designer at Sony Ericsson Martin Wezowski and former London photographer of the year Tony Briggs.


For more information on the World View Competition 2008 www.sonyericsson.com/worldview



Merran Wrigley, Corporate Vice President and Head of External Relations

 “There has been a massive growth in blogs and social networks over the last three years and we felt World View 2008 should use social media to share the best entries. We wanted to incorporate the ability to ‘share’ by inviting bloggers from around the world to join our partnership programme. This competition helps to unite the mobile camera phone community and photography enthusiasts and we want people to shout loud and proud about their finest photographs. The standard of entries has always been high and we expect this years’ to be even better. ”


Tony Briggs, Judge and photographer

“What makes a good image is something really unusual, something not too clichéd and obvious. Something a little bit different.”



“I suppose the classic tips for talking good pictures are composition, exposure and sharpness.”



“Camera phones have already changed the industry. Journalistic photography has been changed beyond recognition.”



Boilerplate Statements

About World View


Sony Ericsson’s World View unites the global camera phone community through its international search for the best camera phone photographers of the year.


People from all over the world are invited to enter their photos between June 16th and October 31st 2008.


One global Expert’s Choice winner and one global People’s Choice winner will win a trip of a lifetime.


Entries into all countries have a chance to win the global Expert’s Choice prize or People’s Choice prize. Here’s how:


The global Expert’s Choice winner


The three photos with the highest number of People’s Choice votes* from each country will go through to the final round of the judging for the global Expert’s Choice prize. The judging panel will also consider all winners of nationally sponsored competitions (from those countries with national sponsors).


The World View global prizes


The global Expert’s Choice winner will receive a trip of a lifetime to one of five destinations worth approximately £10,000/12,500 EUR.


The global People’s Choice winner will receive a trip of a lifetime to one of five destinations worth approximately £5,000/6,250 EUR.


Full competition rules


* People’s Choice is calculated by considering the number of actual votes a photo receives, combined with the number of times the photo has been viewed.



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