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blueprint.tv releases new video and guide on video content marketing strategy for business

blueprint.tv, a leading video production and content marketing agency, has launched its new video and guide on Video Content Marketing. The video “A Video Content Marketing Strategy for Business” explains the process and strategy for developing video content online - a vital component for any business taking a content-led approach to their Marketing, IR and Communications.

The video gives an overview of how businesses can use cutting-edge techniques that enable content to be found on Google or seeded directly to the targeted audience, and how this will enhance a company’s brand, revenue and generate a successful ROI.

Mungo Park, MD of blueprint.tv said “Video is the best format for content marketing. It drives maximum engagement across all search and seeding metrics. Many companies are producing videos but neither deploying them correctly nor measuring the revenue and results they generate. We hope this film and guide goes some way in helping people understand how they can get the most from the content they create.”

The guide “An Introduction to Video Content Marketing for Business” demonstrates the power of video, and how to use the medium throughout the year to drive key marketing and comms campaigns. The guide includes:

  • Engagement stats

  • The VCM strategy planner

  • Content types

  • SEM / search & seeding

  • Methods & tactics enhanced by video


Notes to Editors:
To watch A Video Content Marketing Strategy for Business, please visit blueprint.tv/content-marketing

To receive a copy of this guide, please visit contentmarketing.blueprint.tv/an-introduction-to-video-content-marketing-for-business or contact the team in London on 020 7395 9760

For blueprint.tv media queries, please contact Mungo Park: +44 788 150 2657; mungo.park@blueprint.tv

About blueprint.tv:
blueprint.tv is a content marketing agency that specialise in video production and digital strategy. We focus on the strategy, design and production of original content. Our clients communicate and market through the moving image.
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Usio's user experience report finds that major travel providers fail to keep up with the times when targeting millennials

(An in depth comparative study of the UK’s top 8 youth travel providers shows that they are failing to provide sufficient mobile and social support.)
London, UK: Today, London based user experience company USIO released their 2015 Millennial Youth Travel User Experience Evaluation report. This study explores 8 of the top youth travel providers and their online desktop and mobile offerings. The millennial travel demographic represent a growing proportion of today’s holiday goers. They are an audience that have grown up with technology, and this forms a key element of their decision making process. As a result, they expect easy to use, logical and smooth user experiences. The report unveils that mobile solutions are critical in all stages of the booking lifecycle, but despite this, very few travel providers provide a robust solution. The report also surprisingly uncovers that many travel providers do not use video content, a key influencer for travellers, as well as social engagement and active areas for users to continue their research once their trip is booked. 
On the report's findings Usio’s Managing Director, Robert Elding said, “The report highlights that many of the big players are not providing the required support for their users. We were surprised at the lack of focus on mobile and video, which should be a key influencer for this target group."
Improvements to the test group propositions should include providing travellers with inspiration for adventure, a clear search function as a starting point, ways to share results with social channels, special offers, post booking travel advice, and a bespoke service based on user preferences. In a world where an online purchase is very much about the customer experience and where social marketing, video content and community-based information is becoming more important; it is clear that youth travel sites could drastically improve in these areas. As technological developments continue to move so quickly, the winner will be the travel agent that is proactive rather than reactive to digital trends. These providers will build more meaningful relationships with travellers and reap the rewards in terms of turnover and customer engagement.
About Usio: Usio is a user experience agency based in London, UK. With over 17 years of experience in the space, they build highly usable customer focused propositions that increase conversion rates and deliver ROI. Usio have a range of UX tools that can help businesses tackle their problems. Usio’s clients have included: British Airways, First Choice, Post Office and First Rate amongst others. For the full millennial travel report please go to https://usio.com/millennials-and-youth-travel-2015-report/

Introducing VBS Tactics: A New 2D Interface For Controlling Formations Of Units In VBS3

core facts

VBS Tactics: Mission Planning and Tactical Control for VBS3

Prague At ITEC 2015, Bohemia Interactive Simulations (BISim) introduces its newest product VBS Tactics, an intuitive 2D interface for control of virtual units in VBS3 at the tactical level.
“VBS Tactics fills an important gap between Virtual Battlespace 3 and larger constructive simulations,” said BISim Co-CEO Pete Morrison. “For officer training, it will help enable more interactive training in the classroom. For simulation centers using VBS3, it gives administrators greater control over AI units in the runtime environment. For commanders, it offers a means to visualize tactical plans before deployment.”
VBS Tactics allows users to conduct real-time tactical maneuver exercises by controlling fire team- to company-size AI entity groups in a 2D virtual environment and visualized in 3D in VBS3. VBS Tactics features a new AI system that enables AI entities to behave according to established military doctrine.
The interface allows users to configure orders of battle, plan a mission with military symbology, visualize missions in real time within VBS3, update tactical orders on-the-fly, and review the results in VBS3 After Action Review.
The core architecture of VBS Tactics is built on web technologies which allows its clients to connect to the server via local area networks, wide area networks and across the internet. Designed for flexibility, VBS Tactics is capable of running on multiple operating systems, ready to run on multiple devices including desktop, tablet, and other mobile devices, and interoperable with other simulation products (when connected to VBS3’s HLA/DIS gateway).
See demonstrations of VBS Tactics at BISim’s booth 4A-300 at ITEC.

French Military Purchases Enterprise License For VBS3

Bohemia Interactive Simulations (BISim) is pleased to announce that the French Ministry of Defense has purchased an enterprise license of VBS3.
VBS3 provides an immersive virtual environment that helps soldiers train on tactics, rehearse for missions, and practice standard operating procedures. With its After Action Review tool, the software  is  designed  to  help  soldiers  learn  to  think,  make  decisions  and  improve communications before heading to the field for live exercises. VBS3 is used for tactical training and  mission  rehearsal  on  desktop  computers  as  well  as  part-task  trainers  and  full-mission simulators.
The French military have used VBS  in  various training  capacities  since 2008. VBS  has been used for individual training classes in the French military schools for
engineering, artillery and convoy training tasks.
BISim will work  to  translate VBS  products  and  manuals  into French  as  part  of  the  enterprise license  agreement.  The  French  already  have  access  to  several  virtual  terrains  representing actual French military training areas in VBS.
“The French Armed Forces can now fully leverage VBS3 for networked, collective military training, providing them significant flexibility to help them meet their training needs now and in the future,” said Pete Morrison, BISim’s CoCEO. “We look forward to supporting the French military in the coming years.”
The purchase also includes licenses of VBS3 Fires, an add-on call for fire module that simulates fire support from a wide range of platforms for VBS3; VBS3 Fires FST, a professional forward  air  controller  (FAC)  training  application  for  VBS3;  and  VBS3  Fusion,  the official Application Programming Interface for VBS3.
More  than  30  NATO  entities,  countries  and  partner  nations  use  VBS  as  part  of  their  virtual training  including  the  French  Armed  Forces,  U.S.  Army,  U.S.  Marine  Corps,  UK  Ministry  of Defence, Australia Defence Force, Canadian Armed Forces, and New Zealand Defense Force.
Founded in 2001, Bohemia Interactive Simulations (BISim) is a global software company at the forefront of simulation training solutions for military and civilian organizations. BISim develops high-fidelity, cost-effective technologies for tactical military training. We apply game-based technology to a range of breakthrough, military-specific training and simulation software products. For more information, visit our website at http://www.bisimulations.com/.

U.S. Army To Begin Fielding New IG Software For CCTT

ORLANDO, FL (April 27, 2015)  The U.S. Army trains teams for a host of armored vehicles and mechanized units on the Close Combat Tactical Trainer (CCTT), a computer-driven, manned module simulator. These simulators replicate vehicle interiors in close combat units such as the M1 Abrams Tank, the M2 Bradley Fighting Vehicle, the M3 Cavalry Fighting Vehicle, the Humvee and others. In late 2012, CCTT began investigating the use of a game engine based solution as an Image Generator for the CCTT. Orlando-based AVT Simulation, the prime contractor of the Post Deployment Software Support (PDSS) for the CCTT program, was selected by CCTT to lead the task. Bohemia Interactive Simulations (BISim), which develops the Virtual Battlespace 3 (VBS3) software series used for Army's Games for Training Program of Record, joined the team as a subcontractor and significantly modified VBS3 to serve as the CCTT image generator software. On January 5th - 8th, representatives from US Army Training Capabilities Manager - Virtual (TCM - V) and the Maneuver Center of Excellence (MCoE) participated in the VBS IG assessment for training readiness. The core CCTT tenets of Move, Shoot, & Communicate were successfully demonstrated in a variety of maneuver exercises and gunnery scenarios on the Ft. Hood and National Training Center terrain in both daylight and nighttime conditions.  At the completion of the testing, the TCM-V concurred that the VBS IG was acceptable for training. "This effort was the result of over two years of work on the part of AVT Simulation and Bohemia Interactive Simulations. The effort was focused on reducing sustainment and licensing costs, leveraging gaming technology for CCTT, and providing an unprecedented level of realism to the soldier in the CCTT Training System," said Matt Jemtrud, AVT Program Manager for CCTT PDSS.
"The use of a VBS-based IG system provides higher fidelity, enables greater customization and ultimately enhances the training capabilities of our warfighters." - John Givens "We are pleased to have achieved this important milestone toward upgrading the IG software in the Army's CCTT," said John Givens, U.S. president of Bohemia Interactive Simulations. "The use of a VBS-based IG system provides higher fidelity, enables greater customization and ultimately enhances the training capabilities of our warfighters." The new image generator provides CCTT with higher fidelity terrains, rendering complexity and gives more control over the software. Through its work on the CCTT project, BISim has developed Computer Image Generated Interface (CIGI) compliant image generator software. This means that other customers using legacy or existing image generators can take advantage of VBS image generator capabilities for synchronized multichannel simulations. "Decoupling the simulation from the image generation was a tremendous effort," Givens said. "CCTT served as a proving ground for our new product VBS IG. There were quite a few performance enhancements to VBS that came directly from working with CCTT. We look forward to supporting CCTT in the coming years." "It was an exciting challenge for our team to integrate the latest gaming technology into this US Army legacy institutional trainer," said Founder and CEO of AVT Simulation, Robert Abascal.  "The technology transitions the program to take advantage of the tremendous advancements occurring in the gaming arena.  All of this will bring better training to our warfighters. This is the most gratifying part of tackling this important project and that is to make a difference in the preparation of our Army's training needs and readiness."
Founded in 1998, is an Orlando-based, full-service modeling and simulation minority-owned small disadvantage business and is a certified ISO 9001:2008 company.  AVT provides professional engineering services and training solutions to the simulation, training and entertainment markets. Since its inception, AVT has been fortunate to provide our highly specialized staff of engineers to some of the top leaders in the simulation industry. With an average of over 20 years of simulation experience, our dedicated staff provides specialized solutions for customers requiring point solutions to complex problems. Located in the University of Central Florida Research Park, AVT has forged relationships and partnerships within the simulation industry to bring together a synergistic team of highly specialized expertise to provide our customers with the best products and services the industry can offer.
Founded in 2001, Bohemia Interactive Simulations (BISim) is a global software company at the forefront of simulation training solutions for military and civilian organizations. BISim develops high-fidelity, cost-effective technologies for tactical military training. We apply game-based technology to a range of breakthrough, military-specific training and simulation software products. For more information, visit our website at http://www.bisimulations.com/.