Recent Social Media Releases from RealWire
Carbon Black Introduces Cb ThreatHunter, Delivering Advanced Threat Hunting and Incident Response (IR) Capabilities on the Cb Predictive Security Cloud™ (PSC)
Cb ThreatHunter leverages unfiltered data on the PSC, an endpoint security platform with a single agent and single console to consolidate prevention, detection, response, managed services and advanced threat hunting
READING, UK - 10th October, 2018 –– Carbon Black (NASDAQ: CBLK), a leader in next-generation endpoint security delivered via the cloud, today introduced Cb ThreatHunter, delivering powerful, new, advanced threat hunting and IR capabilities on the Cb Predictive Security Cloud (PSC). The new offering will be the fourth service delivered on the PSC this year. The Cb ThreatHunter announcement was made from the company’s sold-out annual user conference, #CbConnect18, in New York.
“One year ago at Cb Connect in San Francisco, we outlined our vision to rapidly extend the Cb Predictive Security Cloud to make it easier for our customers to move off legacy AV and address multiple security use cases through a single cloud platform and single sensor,” said Patrick Morley, Carbon Black’s Chief Executive Officer. “With the addition of Cb ThreatHunter, this market-leading platform will have five offerings and delivers customers the ability to prevent, detect, respond to, predict and now, hunt threats in the cloud using a single agent, single console and single platform.”
LIVESTREAM: Sign up to view a livestream of the #CbConnect18 keynotes by clicking here https://www.carbonblack.com/connect/live
Adding Advanced Threat Hunting to the PSC
Cb ThreatHunter is delivered through the PSC, Carbon Black’s powerful endpoint protection platform that consolidates multiple critical endpoint security capabilities supporting both IT and security operations, including: next-generation antivirus (NGAV) + endpoint detection and response (EDR); advanced threat hunting and IR; virtualised data center security; real-time endpoint query and remediation; and managed threat hunting and triage.
Threat Hunting Powered by Continuous Collection of Unfiltered Data
Most EDR and IR tools on the market collect only a limited set of historical data. As a result, SOCs and IR teams struggle to get their hands on the information they need to investigate, proactively hunt and remediate.
Cb ThreatHunter solves this problem by continuously collecting unfiltered data, giving security teams all the information they need to: proactively hunt threats, uncover suspicious behavior, disrupt active attacks, repair damage quickly and address gaps in defenses. Investigations that often take days or weeks can be completed in just minutes with Cb ThreatHunter.
“Cb ThreatHunter has simplified incident response by allowing quick discovery of both simple and advanced threats, and quickly making decisions to take conclusive actions,” said Denis Xhepa, IT Systems Security Engineer of MidCap Financial Services. “Its simplicity and responsiveness are amazing, especially when you are running an investigation where every minute matters. When I find something, I can prevent it for the future, and also look for other related or similar things. All this can be done very intuitively. Anomaly detection is also going to be enhanced by the backend intelligence applied to the data. Endpoint security used to be difficult.”
“The combination of rapidly searchable, unfiltered endpoint data for advanced threat hunting, combined with an array of prevention and response capabilities built-in to one endpoint sensor is a significant step forward. Cb ThreatHunter further enhances our ability to deliver rapid incident detection and response to our global customers,” said Marc Brawner, Principal at Kroll’s Cyber Risk practice.
Inspired by Cb Response, an EDR market pioneer with more than 2,000 active customers, Cb ThreatHunter is a brand new product, built from the ground up on the PSC, offering security teams advanced threat hunting and IR capabilities, including:
More Powerful Search Fields: Cb ThreatHunter equips security teams with the ability to flexibly hunt threats, even if an endpoint is offline. With this level of visibility, researchers can see what happened at every stage of an attack with intuitive attack-chain visualisations, and uncover advanced threats, while minimising attacker dwell time. This insight provides immediate answers with comprehensive behavioral context to stop attacks as quickly as possible.
Enhanced Threat Intel Matching: Cb ThreatHunter’s sophisticated detection combines custom and cloud-delivered threat intel, automated watchlists and integrations with the rest of the security stack to efficiently scale hunting across the enterprise. This advanced level of detection allows security teams to proactively explore environments for abnormal activity, leverage cloud-delivered threat intelligence and automate repeat hunts. Additionally, the PSC’s platform extensibility allows developers to create custom watchlists to power real-time detection and correlate data across the security stack.
Elastic Cloud Scalability: Cb ThreatHunter is natively built on the PSC, allowing security teams to rapidly deploy and scale the solution across their enterprise without investing in (or maintaining) on-premise infrastructure. By eliminating these costs and processes, Cb ThreatHunter enables teams to simplify their operations and focus their energy on hunting and responding to threats.
Cb ThreatHunter will be generally available in November 2018.
Resources
Cb ThreatHunter Blog
Cb ThreatHunter Data Sheet
Cb Predictive Security Cloud
Register Today: Become a Threat Hunter
#CbConnect18
Tweet this: The Cb Predictive Security Cloud gets stronger! @CarbonBlack_Inc announces Cb ThreatHunter, delivering advanced threat hunting & IR capabilities in the cloud leveraging unfiltered data, one agent and one console – http://ow.ly/B0i030m90G4 #infosec #threathunting #CbConnect18 #PSC
About Carbon Black
Carbon Black (NASDAQ: CBLK) is a leading provider of next-generation endpoint security delivered via the cloud. Leveraging its big data and analytics cloud platform – the Cb Predictive Security Cloud – Carbon Black consolidates prevention, detection, response, threat hunting and managed services into a single platform with a single agent and single console, making it easier for organisations to consolidate security stacks and achieve better protection. As a cybersecurity innovator, Carbon Black has pioneered multiple endpoint security categories, including application control, endpoint detection and response (EDR), and next-generation antivirus (NGAV) enabling customers to defend against the most advanced threats. More than 4,300 global customers, including 35 of the Fortune 100, trust Carbon Black to keep their organisations safe.
Carbon Black and Cb Predictive Security Cloud are registered trademarks or trademarks of Carbon Black, Inc. in the United States and other jurisdictions.
READING, UK - 10th October, 2018 –– Carbon Black (NASDAQ: CBLK), a leader in next-generation endpoint security delivered via the cloud, today introduced Cb ThreatHunter, delivering powerful, new, advanced threat hunting and IR capabilities on the Cb Predictive Security Cloud (PSC). The new offering will be the fourth service delivered on the PSC this year. The Cb ThreatHunter announcement was made from the company’s sold-out annual user conference, #CbConnect18, in New York.
“One year ago at Cb Connect in San Francisco, we outlined our vision to rapidly extend the Cb Predictive Security Cloud to make it easier for our customers to move off legacy AV and address multiple security use cases through a single cloud platform and single sensor,” said Patrick Morley, Carbon Black’s Chief Executive Officer. “With the addition of Cb ThreatHunter, this market-leading platform will have five offerings and delivers customers the ability to prevent, detect, respond to, predict and now, hunt threats in the cloud using a single agent, single console and single platform.”
LIVESTREAM: Sign up to view a livestream of the #CbConnect18 keynotes by clicking here https://www.carbonblack.com/connect/live
Adding Advanced Threat Hunting to the PSC
Cb ThreatHunter is delivered through the PSC, Carbon Black’s powerful endpoint protection platform that consolidates multiple critical endpoint security capabilities supporting both IT and security operations, including: next-generation antivirus (NGAV) + endpoint detection and response (EDR); advanced threat hunting and IR; virtualised data center security; real-time endpoint query and remediation; and managed threat hunting and triage.
Threat Hunting Powered by Continuous Collection of Unfiltered Data
Most EDR and IR tools on the market collect only a limited set of historical data. As a result, SOCs and IR teams struggle to get their hands on the information they need to investigate, proactively hunt and remediate.
Cb ThreatHunter solves this problem by continuously collecting unfiltered data, giving security teams all the information they need to: proactively hunt threats, uncover suspicious behavior, disrupt active attacks, repair damage quickly and address gaps in defenses. Investigations that often take days or weeks can be completed in just minutes with Cb ThreatHunter.
“Cb ThreatHunter has simplified incident response by allowing quick discovery of both simple and advanced threats, and quickly making decisions to take conclusive actions,” said Denis Xhepa, IT Systems Security Engineer of MidCap Financial Services. “Its simplicity and responsiveness are amazing, especially when you are running an investigation where every minute matters. When I find something, I can prevent it for the future, and also look for other related or similar things. All this can be done very intuitively. Anomaly detection is also going to be enhanced by the backend intelligence applied to the data. Endpoint security used to be difficult.”
“The combination of rapidly searchable, unfiltered endpoint data for advanced threat hunting, combined with an array of prevention and response capabilities built-in to one endpoint sensor is a significant step forward. Cb ThreatHunter further enhances our ability to deliver rapid incident detection and response to our global customers,” said Marc Brawner, Principal at Kroll’s Cyber Risk practice.
Inspired by Cb Response, an EDR market pioneer with more than 2,000 active customers, Cb ThreatHunter is a brand new product, built from the ground up on the PSC, offering security teams advanced threat hunting and IR capabilities, including:
More Powerful Search Fields: Cb ThreatHunter equips security teams with the ability to flexibly hunt threats, even if an endpoint is offline. With this level of visibility, researchers can see what happened at every stage of an attack with intuitive attack-chain visualisations, and uncover advanced threats, while minimising attacker dwell time. This insight provides immediate answers with comprehensive behavioral context to stop attacks as quickly as possible.
Enhanced Threat Intel Matching: Cb ThreatHunter’s sophisticated detection combines custom and cloud-delivered threat intel, automated watchlists and integrations with the rest of the security stack to efficiently scale hunting across the enterprise. This advanced level of detection allows security teams to proactively explore environments for abnormal activity, leverage cloud-delivered threat intelligence and automate repeat hunts. Additionally, the PSC’s platform extensibility allows developers to create custom watchlists to power real-time detection and correlate data across the security stack.
Elastic Cloud Scalability: Cb ThreatHunter is natively built on the PSC, allowing security teams to rapidly deploy and scale the solution across their enterprise without investing in (or maintaining) on-premise infrastructure. By eliminating these costs and processes, Cb ThreatHunter enables teams to simplify their operations and focus their energy on hunting and responding to threats.
Cb ThreatHunter will be generally available in November 2018.
Resources
Cb ThreatHunter Blog
Cb ThreatHunter Data Sheet
Cb Predictive Security Cloud
Register Today: Become a Threat Hunter
#CbConnect18
Tweet this: The Cb Predictive Security Cloud gets stronger! @CarbonBlack_Inc announces Cb ThreatHunter, delivering advanced threat hunting & IR capabilities in the cloud leveraging unfiltered data, one agent and one console – http://ow.ly/B0i030m90G4 #infosec #threathunting #CbConnect18 #PSC
About Carbon Black
Carbon Black (NASDAQ: CBLK) is a leading provider of next-generation endpoint security delivered via the cloud. Leveraging its big data and analytics cloud platform – the Cb Predictive Security Cloud – Carbon Black consolidates prevention, detection, response, threat hunting and managed services into a single platform with a single agent and single console, making it easier for organisations to consolidate security stacks and achieve better protection. As a cybersecurity innovator, Carbon Black has pioneered multiple endpoint security categories, including application control, endpoint detection and response (EDR), and next-generation antivirus (NGAV) enabling customers to defend against the most advanced threats. More than 4,300 global customers, including 35 of the Fortune 100, trust Carbon Black to keep their organisations safe.
Carbon Black and Cb Predictive Security Cloud are registered trademarks or trademarks of Carbon Black, Inc. in the United States and other jurisdictions.
Cybera launches EMEA operations as it expands globally
New SVP and GM for EMEA operations, Hubert Da Costa is appointed to spearhead EMEA growth
SLOUGH, BERKSHIRE – 9th October 2018 – Cybera, an innovative cloud-based networking company that is fundamentally changing the way distributed businesses use technology, today announced its increased investment in EMEA operations with the establishment of its EMEA headquarters in the UK. Industry veteran, Hubert Da Costa will lead the operations. Hubert brings with him a wealth of senior business, sales and marketing experience having previously held General Management and senior VP sales and channel roles in organisations at Cradlepoint, Sonus Networks, Avaya, Symbol Technologies and Motorola.
Headquartered in Nashville, Tennessee, Cybera operates at over 90,000 locations around the world and is now keen to capitalise on its global presence with an EMEA headquarters and key staff on the ground. From this base, Cybera plans to expand its EMEA business over the coming months and years.
Cybera’s software‐defined network services platform empowers organisations to rapidly deploy, secure and optimise new cloud‐based applications and services. The platform is purpose‐built for distributed enterprises including those in remote locations and for IoT devices. This includes enterprises in retail, hospitality, financial services, and healthcare organisations with hundreds, sometimes thousands of remote sites.
Commenting on the new HQ Jeff Manning, Executive Vice President of Worldwide Sales and Channels at Cybera says: “I’m really excited about this new opportunity as I believe Cybera is disrupting the market. Traditional approaches to networking force applications to conform to network requirements and we know this fundamentally doesn’t work in a software‐based cloud and IoT world. Next gen technology demands agility. Cybera has a real stronghold in the petro-retail industry and we are rapidly expanding into other sectors, it is the right time for us to establish the new office and fuel expansion in EMEA.”
Cybera’s managed services networks are designed to meet application requirements at the edge rather than merely connect sites or devices. This modern, software‐based networking approach helps ensure security and performance while reducing the cost, disruption and complexity of delivering new applications and services to widely distributed enterprises. Also, unlike traditional networking approaches, Cybera delivers secure application networks rather than site‐to‐site connections with VPNs. This means that with Cybera each application gets its own secure network that is both optimised and prioritised based on specific business requirements including performance and security. This approach helps minimise the cyber‐threat profile and regulatory compliance scope of an organisation’s environment.
Andrew Lev, CEO at Cybera comments “Increasing hyper‐connectivity in the modern enterprise, coupled with rapid expansion of the edges of the commercial environment, introduces new opportunities for companies to get closer and become more relevant to their customers. These new opportunities offer significant potential but also introduce new complexities that Cybera solves. We see particularly strong opportunity in EMEA and we have aggressive expansion plans. Based on his previous successes, I am looking forward to working with Hubert as he builds out our EMEA team, and the partner and customer ecosystem.”
If you are interested in finding out more about the Cybera platform and its go‐to-market strategy here in EMEA, please call +44 01753 708800, or visit www.cybera.com.
About Cybera Inc.
Cybera enables business for distributed enterprises, including retail and hospitality, healthcare, financial services and other key verticals with many remote locations. The company is the market leader in delivering application‐based SD‐WAN services. Its cloud‐based services are purpose‐built for widely distributed enterprises and IoT devices, helping to take the complexity and cost out of secure application networking and to future‐proofing new business opportunities. This allows customers and managed service provider partners to bring on new network and security services across 1000s of remote sites at a disruptive pace. Cybera helps customers, power the world’s largest SD‐WAN deployment with 16,000+ locations, the largest loyalty application in the world, and the largest mobile payment application. The company has been named an IDC Innovator, a Gartner Cool Vendor and recognized seven times by Inc5000 as one of America’s fastest growing private companies. Investors include Sumeru Equity Partners, a Silicon Valley based spin out of Silver Lake. For more information about Cybera, visit www.cybera.com.
SLOUGH, BERKSHIRE – 9th October 2018 – Cybera, an innovative cloud-based networking company that is fundamentally changing the way distributed businesses use technology, today announced its increased investment in EMEA operations with the establishment of its EMEA headquarters in the UK. Industry veteran, Hubert Da Costa will lead the operations. Hubert brings with him a wealth of senior business, sales and marketing experience having previously held General Management and senior VP sales and channel roles in organisations at Cradlepoint, Sonus Networks, Avaya, Symbol Technologies and Motorola.
Headquartered in Nashville, Tennessee, Cybera operates at over 90,000 locations around the world and is now keen to capitalise on its global presence with an EMEA headquarters and key staff on the ground. From this base, Cybera plans to expand its EMEA business over the coming months and years.
Cybera’s software‐defined network services platform empowers organisations to rapidly deploy, secure and optimise new cloud‐based applications and services. The platform is purpose‐built for distributed enterprises including those in remote locations and for IoT devices. This includes enterprises in retail, hospitality, financial services, and healthcare organisations with hundreds, sometimes thousands of remote sites.
Commenting on the new HQ Jeff Manning, Executive Vice President of Worldwide Sales and Channels at Cybera says: “I’m really excited about this new opportunity as I believe Cybera is disrupting the market. Traditional approaches to networking force applications to conform to network requirements and we know this fundamentally doesn’t work in a software‐based cloud and IoT world. Next gen technology demands agility. Cybera has a real stronghold in the petro-retail industry and we are rapidly expanding into other sectors, it is the right time for us to establish the new office and fuel expansion in EMEA.”
Cybera’s managed services networks are designed to meet application requirements at the edge rather than merely connect sites or devices. This modern, software‐based networking approach helps ensure security and performance while reducing the cost, disruption and complexity of delivering new applications and services to widely distributed enterprises. Also, unlike traditional networking approaches, Cybera delivers secure application networks rather than site‐to‐site connections with VPNs. This means that with Cybera each application gets its own secure network that is both optimised and prioritised based on specific business requirements including performance and security. This approach helps minimise the cyber‐threat profile and regulatory compliance scope of an organisation’s environment.
Andrew Lev, CEO at Cybera comments “Increasing hyper‐connectivity in the modern enterprise, coupled with rapid expansion of the edges of the commercial environment, introduces new opportunities for companies to get closer and become more relevant to their customers. These new opportunities offer significant potential but also introduce new complexities that Cybera solves. We see particularly strong opportunity in EMEA and we have aggressive expansion plans. Based on his previous successes, I am looking forward to working with Hubert as he builds out our EMEA team, and the partner and customer ecosystem.”
If you are interested in finding out more about the Cybera platform and its go‐to-market strategy here in EMEA, please call +44 01753 708800, or visit www.cybera.com.
About Cybera Inc.
Cybera enables business for distributed enterprises, including retail and hospitality, healthcare, financial services and other key verticals with many remote locations. The company is the market leader in delivering application‐based SD‐WAN services. Its cloud‐based services are purpose‐built for widely distributed enterprises and IoT devices, helping to take the complexity and cost out of secure application networking and to future‐proofing new business opportunities. This allows customers and managed service provider partners to bring on new network and security services across 1000s of remote sites at a disruptive pace. Cybera helps customers, power the world’s largest SD‐WAN deployment with 16,000+ locations, the largest loyalty application in the world, and the largest mobile payment application. The company has been named an IDC Innovator, a Gartner Cool Vendor and recognized seven times by Inc5000 as one of America’s fastest growing private companies. Investors include Sumeru Equity Partners, a Silicon Valley based spin out of Silver Lake. For more information about Cybera, visit www.cybera.com.
OutSystems Appoints Tim MacCarrick as Chief Financial Officer
Low-code Software Leader Continues Executive Expansion to Accelerate Market Momentum and Next Phase of Growth
LONDON, 3rd October 2018 - Supporting their record-breaking growth, OutSystems, provider of the number one platform for low-code rapid application development, today announced the appointment of Tim MacCarrick as its new Chief Financial Officer. MacCarrick’s background includes both chief financial officer and chief operating officer positions at Fortune 1000 companies including Xerox, Crane Co, De Lage Landen, and most recently at QLIK technologies.
This CFO appointment comes at an important point in OutSystems history as the company is posting incredible results for the third straight year. OutSystems recently announced record-breaking growth and secured a $360 million investment round from KKR and Goldman Sachs, valuing the business at well over $1 billion.
“We needed a CFO to help us capitalise on the massive opportunity we see in the market,” said Paulo Rosado, CEO of OutSystems. “Tim brings the perfect balance of public company expertise, operational excellence, and a people-based leadership style that fits nicely into our culture. We’re thrilled to have him on the executive team.”
“It’s a privilege to once again work at a hyper-growth tech company with a great culture,” MacCarrick said. “At OutSystems, I’ll be a part of a company that is transforming the world of software as we know it. OutSystems is truly an innovative, disruptive force with a bright future.”
This appointment follows a series of expansions across the executive team, the board, and advisory positions. New board members in the past year include Stephen Shanley, Director at KKR; Christian Resch, Managing Director at Goldman Sachs; John Kinzer, former CFO of HubSpot; and Tom Schodorf, Industry Advisor and former executive with Splunk Inc. Bill Macaitis, former CMO of Slack and Zendesk, also joined as an advisor to the Board.
About OutSystems
Thousands of customers worldwide trust OutSystems, the number one low-code platform for rapid application development. Engineers with an obsessive attention to detail crafted every aspect of the OutSystems platform to help organisations build enterprise-grade apps and transform their business faster. OutSystems is the only solution that combines the power of low-code development with advanced mobile capabilities, enabling visual development of entire applications that easily integrate with existing systems. Visit us at www.outsystems.com, or follow us on Twitter @OutSystems or LinkedIn at https://www.linkedin.com/company/outsystems.
LONDON, 3rd October 2018 - Supporting their record-breaking growth, OutSystems, provider of the number one platform for low-code rapid application development, today announced the appointment of Tim MacCarrick as its new Chief Financial Officer. MacCarrick’s background includes both chief financial officer and chief operating officer positions at Fortune 1000 companies including Xerox, Crane Co, De Lage Landen, and most recently at QLIK technologies.
This CFO appointment comes at an important point in OutSystems history as the company is posting incredible results for the third straight year. OutSystems recently announced record-breaking growth and secured a $360 million investment round from KKR and Goldman Sachs, valuing the business at well over $1 billion.
“We needed a CFO to help us capitalise on the massive opportunity we see in the market,” said Paulo Rosado, CEO of OutSystems. “Tim brings the perfect balance of public company expertise, operational excellence, and a people-based leadership style that fits nicely into our culture. We’re thrilled to have him on the executive team.”
“It’s a privilege to once again work at a hyper-growth tech company with a great culture,” MacCarrick said. “At OutSystems, I’ll be a part of a company that is transforming the world of software as we know it. OutSystems is truly an innovative, disruptive force with a bright future.”
This appointment follows a series of expansions across the executive team, the board, and advisory positions. New board members in the past year include Stephen Shanley, Director at KKR; Christian Resch, Managing Director at Goldman Sachs; John Kinzer, former CFO of HubSpot; and Tom Schodorf, Industry Advisor and former executive with Splunk Inc. Bill Macaitis, former CMO of Slack and Zendesk, also joined as an advisor to the Board.
About OutSystems
Thousands of customers worldwide trust OutSystems, the number one low-code platform for rapid application development. Engineers with an obsessive attention to detail crafted every aspect of the OutSystems platform to help organisations build enterprise-grade apps and transform their business faster. OutSystems is the only solution that combines the power of low-code development with advanced mobile capabilities, enabling visual development of entire applications that easily integrate with existing systems. Visit us at www.outsystems.com, or follow us on Twitter @OutSystems or LinkedIn at https://www.linkedin.com/company/outsystems.
In the Company of Huskies scoops Top Industry Awards
Agency wins big at ADFX, Kinsale Shark Awards and Checkout National FMCG awards
In the Company of Huskies is celebrating some incredible wins this week – from picking up the Grand Prix at the IAPI ADFX Awards, five sharks at the Kinsale Shark Awards and best campaign at a top FMCG show.
Huskies and Spark Foundry were awarded the Grand Prix at the Advertising Effectiveness Awards for their Nissan campaign ‘A Micra Revolution’. It tells the story of how a bespoke Irish campaign rescued the Nissan Micra brand in a declining car market.
Nissan took the brave decision not to use the existing European campaign assets for the launch of the redesigned Micra. Instead they invested in an Irish campaign in a bid to revitalise the brand in Ireland. The result was a radical departure from previous car advertising. The ‘No More Nice Car’ campaign converted a generation of brand rejecters into brand supporters and was a huge commercial success. Nissan doubled its share of the small car segment to 10% in Ireland, outperforming all other European markets.
Mark Earls, one of the ADFX judges says it was “a brilliant story of creativity, bravery and transformational results”. In addition to winning the Grand Prix, Huskies also received two golds and two silvers at ADFX for their work on St. Vincent de Paul. On top of this, Huskies won five sharks at the Kinsale Shark Awards and best advertising campaign for the retailer Londis at the Checkout National FMCG Awards.
Jonathan Forrest, CEO, In the Company of Huskies says, “All these industry accolades are testament to Huskies ability to combine creativity with expertise in digital and data, or as we like to call it ‘Magic and Machines’ to produce transformational results. That is why we are so delighted to have won the Grand Prix at ADFX. We would like to thank Nissan for their confidence in us to produce this campaign. The key criteria for an award win are a great strategic idea, powerful creative and successful business results and we are thrilled that IAPI chose our campaign”.
Huskies is also delighted to be one of the few Irish agencies to win an international accolade for its work on the Epic museum at The Kinsale Shark Awards which honours top creative work from agencies all over the globe. “Winning an international award is a great creative achievement for In the Company of Huskies as you are competing against the best agencies in the world," says Damian Hanley, Creative Director. “It is a testament to Irish creative excellence and a tribute to our team at Huskies”.
----ENDS----
LINKS:
Case study: https://adfx.ie/databank/a-micra-revolution--smashing-conventions-and-european-sales-how-a-bespoke-irish-campaign-rescued-a-brand-.html
Judge comments: https://vimeo.com/292335257
About
In the Company of Huskies is an independent, Dublin based creative agency with deep digital DNA bred to transform brands and businesses. At Huskies, we bring the art and science together under one roof to harness the power of what we term ‘Magic and Machines’ to deliver tangible business growth for our clients. https://www.inthecompanyofhuskies.com/
In the Company of Huskies is celebrating some incredible wins this week – from picking up the Grand Prix at the IAPI ADFX Awards, five sharks at the Kinsale Shark Awards and best campaign at a top FMCG show.
Huskies and Spark Foundry were awarded the Grand Prix at the Advertising Effectiveness Awards for their Nissan campaign ‘A Micra Revolution’. It tells the story of how a bespoke Irish campaign rescued the Nissan Micra brand in a declining car market.
Nissan took the brave decision not to use the existing European campaign assets for the launch of the redesigned Micra. Instead they invested in an Irish campaign in a bid to revitalise the brand in Ireland. The result was a radical departure from previous car advertising. The ‘No More Nice Car’ campaign converted a generation of brand rejecters into brand supporters and was a huge commercial success. Nissan doubled its share of the small car segment to 10% in Ireland, outperforming all other European markets.
Mark Earls, one of the ADFX judges says it was “a brilliant story of creativity, bravery and transformational results”. In addition to winning the Grand Prix, Huskies also received two golds and two silvers at ADFX for their work on St. Vincent de Paul. On top of this, Huskies won five sharks at the Kinsale Shark Awards and best advertising campaign for the retailer Londis at the Checkout National FMCG Awards.
Jonathan Forrest, CEO, In the Company of Huskies says, “All these industry accolades are testament to Huskies ability to combine creativity with expertise in digital and data, or as we like to call it ‘Magic and Machines’ to produce transformational results. That is why we are so delighted to have won the Grand Prix at ADFX. We would like to thank Nissan for their confidence in us to produce this campaign. The key criteria for an award win are a great strategic idea, powerful creative and successful business results and we are thrilled that IAPI chose our campaign”.
Huskies is also delighted to be one of the few Irish agencies to win an international accolade for its work on the Epic museum at The Kinsale Shark Awards which honours top creative work from agencies all over the globe. “Winning an international award is a great creative achievement for In the Company of Huskies as you are competing against the best agencies in the world," says Damian Hanley, Creative Director. “It is a testament to Irish creative excellence and a tribute to our team at Huskies”.
----ENDS----
LINKS:
Case study: https://adfx.ie/databank/a-micra-revolution--smashing-conventions-and-european-sales-how-a-bespoke-irish-campaign-rescued-a-brand-.html
Judge comments: https://vimeo.com/292335257
About
In the Company of Huskies is an independent, Dublin based creative agency with deep digital DNA bred to transform brands and businesses. At Huskies, we bring the art and science together under one roof to harness the power of what we term ‘Magic and Machines’ to deliver tangible business growth for our clients. https://www.inthecompanyofhuskies.com/
OutSystems 11 Solves Legacy System Gridlock
New Low-Code Platform Release Is a Major Breakthrough for Modernising Legacy Systems and Replacing Large Application Portfolios
LONDON, 26th September, 2018 — OutSystems today announced the release of OutSystems 11, the first low-code solution to address one of the biggest issues facing IT leaders today — legacy system gridlock. Building on its number one, low-code platform for web and mobile apps, OutSystems 11 delivers new advanced capabilities to help organisations modernise legacy systems and replace large application portfolios.
“The legacy gridlock problem is huge,” said Paulo Rosado, CEO and Founder of OutSystems. “Seventy percent of IT budgets are spent maintaining large portfolios of legacy apps, including aging systems and brittle, over-customised ERP and CRM systems. This massive technical debt is a roadblock to business innovation, and it opens the door to disruption by more agile competitors.”
Traditional options for dealing with legacy debt and gridlock include open-heart surgery on packaged applications or embarking on multi-year custom development projects that add layers of complexity to the codebase. Both options are slow, expensive, and high-risk, and they force IT leaders to make trade offs between control, speed, and simplicity. OutSystems 11 eliminates these problems with six new capabilities never before available in a low-code platform.
Here are just a few of OutSystems enterprise customers that have already embraced low-code development for overhauling their large systems:
“We’re on a mission to change the way enterprises develop all their applications,” said Paulo Rosado, OutSystems CEO. “Our launch of OutSystems 10 in 2016 disrupted the mobile app development market, so much so that Gartner now rates us as a market leader. Now, for the first time, there is a low-code technology able to change the economics of building large core systems and their supporting apps and services, instead of buying and endlessly customising commercially available systems to make them fit.”
This new platform launch comes on the heels of a $360 million funding round for OutSystems from KKR and Goldman Sachs that valued the company at well over $1 billion.
“Successful digital transformation requires organisations to rethink their technology strategy,” said Marcio Spinola, OutSystems vice president of product management. “Our strategy of combining the speed and agility of low-code with enterprise-class security and scalability allows IT to tackle legacy modernisation, creating a new operational model that works at the speed and scale a full digital transformation requires.”
To learn more, please visit the OutSystems Blog or the OutSystems website.
About OutSystems
Thousands of customers worldwide trust OutSystems, the number one low-code platform for rapid application development. Engineers with an obsessive attention to detail crafted every aspect of the OutSystems platform to help organisations build enterprise-grade apps and transform their business faster. OutSystems is the only solution that combines the power of low-code development with advanced mobile capabilities, enabling visual development of entire application portfolios that easily integrate with existing systems. Visit us at www.outsystems.com, or follow us on Twitter @OutSystems or LinkedIn at https://www.linkedin.com/company/outsystems. Explore careers at OutSystems.
LONDON, 26th September, 2018 — OutSystems today announced the release of OutSystems 11, the first low-code solution to address one of the biggest issues facing IT leaders today — legacy system gridlock. Building on its number one, low-code platform for web and mobile apps, OutSystems 11 delivers new advanced capabilities to help organisations modernise legacy systems and replace large application portfolios.
“The legacy gridlock problem is huge,” said Paulo Rosado, CEO and Founder of OutSystems. “Seventy percent of IT budgets are spent maintaining large portfolios of legacy apps, including aging systems and brittle, over-customised ERP and CRM systems. This massive technical debt is a roadblock to business innovation, and it opens the door to disruption by more agile competitors.”
Traditional options for dealing with legacy debt and gridlock include open-heart surgery on packaged applications or embarking on multi-year custom development projects that add layers of complexity to the codebase. Both options are slow, expensive, and high-risk, and they force IT leaders to make trade offs between control, speed, and simplicity. OutSystems 11 eliminates these problems with six new capabilities never before available in a low-code platform.
- Modern microservices architecture plus impact analysis delivers unbreakable builds, even with huge app portfolios — OutSystems 11 will eliminate hours spent validating and fixing the issues with complex sets of apps and large systems. In-depth impact analysis of entire systems before release provides advance warning so builds don’t break. Teams are more agile, safely creating and changing reusable services and applications fast and at scale.
- Out-of-the-box monitoring gives real-time visibility into large portfolios of interconnected apps and services — Take the pulse of an entire app portfolio, identifying potential problem areas before they impact the health of other systems, including SaaS and external legacy systems. Embedded monitoring, out-of-the-box analytics, and built-in dashboards show where or why a given app or service is not performing as designed.
- Continuous delivery team features to manage hundreds of developers working in the same platform — Control who can create and manage services, and who can consume them, using a full entitlement model that extends to all apps and services. Organisations can structure themselves based on delivery streams for each business area that work in parallel.
- Container support standardises operations and portability — Deploy apps and services to leading container-as-a-service and platform-as-a-service providers — including Amazon, ECS, Azure Container Service, Pivot PAS and on-premises Docker container environments — for faster, leaner deployment and increased scalability, resilience, and portability.
- New UI Framework to deliver beautiful user experiences (UX) quickly without specialised design resources — Delivering apps with consistent, modern user interfaces is now frictionless for development teams. A new UI framework makes it easy to serve up experiences at scale across multiple delivery streams while ensuring brand and UX consistency. Developers can access screen templates and patterns derived from analysing leading consumer apps directly from the OutSystems visual editor and customise, extend, and reuse them as needed.
- Advanced security features protect entire app portfolios, from development to deployment and beyond — Scale the security of systems and apps beyond the traditional boundaries of IT with a platform designed for security. Automated risk assessments, granular access controls, and activity monitoring supplement manual processes and provide the necessary visibility and due diligence required of large application portfolios.
Here are just a few of OutSystems enterprise customers that have already embraced low-code development for overhauling their large systems:
- Global energy company EDP replaced its entire payment processing gateway that manages millions of transactions every month.
- Industry leader Schneider Electric built a “Low-Code Digital Factory” that turned out 30 new apps in its first 15 months and transformed the IT team’s development practices.
- Vopak, the world’s leading terminal management company, re-wrote its entire ERP system — a project originally slated for three years completed in just 16 months.
“We’re on a mission to change the way enterprises develop all their applications,” said Paulo Rosado, OutSystems CEO. “Our launch of OutSystems 10 in 2016 disrupted the mobile app development market, so much so that Gartner now rates us as a market leader. Now, for the first time, there is a low-code technology able to change the economics of building large core systems and their supporting apps and services, instead of buying and endlessly customising commercially available systems to make them fit.”
This new platform launch comes on the heels of a $360 million funding round for OutSystems from KKR and Goldman Sachs that valued the company at well over $1 billion.
“Successful digital transformation requires organisations to rethink their technology strategy,” said Marcio Spinola, OutSystems vice president of product management. “Our strategy of combining the speed and agility of low-code with enterprise-class security and scalability allows IT to tackle legacy modernisation, creating a new operational model that works at the speed and scale a full digital transformation requires.”
To learn more, please visit the OutSystems Blog or the OutSystems website.
About OutSystems
Thousands of customers worldwide trust OutSystems, the number one low-code platform for rapid application development. Engineers with an obsessive attention to detail crafted every aspect of the OutSystems platform to help organisations build enterprise-grade apps and transform their business faster. OutSystems is the only solution that combines the power of low-code development with advanced mobile capabilities, enabling visual development of entire application portfolios that easily integrate with existing systems. Visit us at www.outsystems.com, or follow us on Twitter @OutSystems or LinkedIn at https://www.linkedin.com/company/outsystems. Explore careers at OutSystems.