UK media intelligence company RealWire today announced the addition of live, interactive trend data and sentiment analysis to Lissted, its Twitter-based media relations platform. Launched in June this year, Lissted is designed to help PR professionals to modernise their approach to media relations and embrace the opportunity for conversation that Twitter provides.
As well as displaying the top trends across its entire database on the homepage, Lissted now allows paid subscribers to look for trends within a specific group, showing the most talked-about topics at a certain time, in a defined place, or within a particular field of interest. The new sentiment analysis feature is powered by Lexalytics’ industry-leading Salience Engine. Where it is able, the tool assesses the language used in a tweet to gauge tone (positive, neutral or negative) and the strength of sentiment.
Combined with Lissted’s existing functionality, these features mean PR subscribers can find media professionals respected in any field and gain an insight into what is most of interest to them, or get involved in the conversations relevant to them right now.
When expanding the platform, RealWire sought the input of prominent PR professionals Andrew Smith, MD of Escherman, and Stephen Waddington, author and former MD of Speed Communications.
In his review of the platform, Stephen Waddington said; “Lissted has the potential to modernise media relations and make it far more efficient. But for me it’s the real-time insight into conversations that is the most powerful.”
Andrew Smith commented; “Given media relations remains at the core of much PR activity, Lissted certainly seems to provide a powerful means of providing real time insight into the conversations that journalists really are having on Twitter.”
The recent launch of Apple’s iPhone 5 on September 12th provided the perfect opportunity to demonstrate the value of the enhanced platform. Starting four hours before the launch, Lissted tracked 38,000+ tweets from technology media accounts over a twenty-four hour period. Of these tweets, over 12,000 (approximately one in three) were about Apple’s event, and at one point during the event itself all of the top ten trending terms were Apple-related. The platform was also able to offer a narrative around media responses, showing that while the media chatter on Twitter was mainly positive during the initial period, the reaction the following day was more muted.
Commenting on the enhancements to the platform, Adam Parker, chief executive of RealWire, said; “With news generally breaking first on Twitter, it is increasingly essential for PR professionals to be able to keep pace with stories as they happen. Lissted makes this easy, meaning that subscribers are always in touch with the current news agenda and resulting media conversation.”
The launch of these upgrades comes just two weeks after the addition of Lissted’s revolutionary dynamic conversation-based Twitter lists feature. This identifies journalists and media outlets who mention particular topics, utilising Lissted’s real-time tracking of its database of over 13,000 media professionals’ Twitter accounts. The data is then used to dynamically build and update a Twitter list including these accounts.
Lissted is a ground-breaking web application that seeks to modernise media relations by making it easy for PR, marketing and media professionals to find, listen to and engage with the media on Twitter.
Based on a growing database of over 13,000 journalists, media professionals and outlets on Twitter, Lissted dynamically streams and indexes around 120,000 tweets per day, monitoring conversations in real-time for subject, content and even any links that are shared. Every profile has been individually created by the RealWire team, researching each individual’s interests, geography, outlet and role.
RealWire is an award-winning online press release distribution service with over 10 years of experience, and is first choice for many of the UK’s top digital PR and internet marketing professionals. RealWire’s service can increase your story’s coverage and improve your SEO.
The UK’s leading innovator in press release distribution, RealWire introduced the Social Media News Release in 2007, PR targeting system PRFilter in 2010, and the Twitter based media relations platform Lissted in 2012.