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bwin and Real Madrid announce the extension of their sponsorship agreement until 2013

To mark the contract renewal, bwin launches a special bet on Real Madrid's tenth Champions League title.

Madrid/Vienna, 28th September 2009 - bwin and Real Madrid Football Club today announced the extension of their sponsorship agreement until the 2012-2013 season. The agreement between the world's leading online gaming provider and Real Madrid Football Club will come into effect on 1st July 2010.

bwin and Real Madrid FC are delighted to continue working together, and they stressed the importance of this cooperation. Manfred Bodner, Co-CEO of bwin said: "We are proud to sponsor the greatest football club in the world. bwin and Real Madrid are linked by much more than just a sponsorship commitment lasting several years. A huge passion for football and for sports in general are just a few of the points that form the basis for the lasting and successful collaboration between us. We are convinced that in the next few years Real Madrid will continue to add to its incomparable history with a tenth Champions League title."

"International football needs partners like bwin, globally renowned for its experience and its involvement in sports sponsorship. We are very pleased with this fruitful collaboration: with this alliance we can strengthen our links with leading international companies," added the president of Real Madrid, Florentino Pérez.

In this way, bwin is underlining its support for top-level football and it is taking this opportunity to launch a very special bet. In creating this unique bet, bwin is banking on Real Madrid winning the Champions League title for the 10th time by 2013. The bet will be open to all bwin users for a period of 48 hours, starting today 28th of September 2009, at 8.00 p.m. In order to participate in the unique bet, users have to back Real Madrid to win the Champions League title again by 2013. 100 of all bwin users who place the bet will then be drawn by lot. The lucky winners will receive odds of 100:1 for a maximum stake of EUR 10.

Football, as the number 1 sport in the world and as a cornerstone of sports bets is the most important of the three areas that make up bwin's betting strategy. The second key area is its commitment to the MotoGP championship. Basketball is another of the sports that has bwin's support, in the context of its collaboration with the International Basketball Federation (FIBA), as bwin has sponsored all European and World championships since 2006.

About bwin
The bwin Group has over 20 million registered customers in more than 25 core markets. On a number of different platforms, the Group offers sports betting, poker, casino games, soft and skill games, as well as audio and video streams of top sporting events such as the German Soccer League. The holding company bwin Interactive Entertainment AG is listed in the ATX on the Vienna Stock Exchange (ID code BWIN, Reuters ID code BWIN.VI), and as the parent company provides various services such as software development, marketing, communications, human resources and finance for its subsidiaries and associated companies. The operational business of the bwin Group is carried out by subsidiaries and associated companies on the basis of licences (e.g. Germany, Italy and Gibraltar). Full details about the Company can be found on its investor relations website at www.bwin.org.

Contact information:
Alberto de Torres Lacroze
International PR Marketing Manager
P: +43 (0)50 858-25118
E: alberto.detorreslacroze@bwin.org

Konrad Sveceny, Investor Relations
P: +43(0)50 858-20017
E: investorrelations@bwin.org

bwin Interactive Entertainment AG
Börsegasse 11 / Elevator 3 / Top floor
1010 Vienna, Austria

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