March 21, 2012 – YOOSE, the global hyper-local mobile ad network with offices in Singapore, New Delhi and Berlin, today announces it has formed a sales partnership with UK-based premium mobile ad network Mobsta, who are launching a new hyper-local service, MobGeo, to bring the benefits of precision mobile consumer targeting to UK brands and agencies.
Mobsta’s MobGeo service extends their direct range of offerings to UK clients and utilises the YOOSE end-to-end hyper-local mobile advertising platform. “The YOOSE platform simply delivers unprecedented hyper-local reach,” says John Scorah, Co-Founder of Mobsta Networks, “In terms of monthly ad requests that can be qualified at a hyper-local level, the MobGeo service will be able to tap hundreds of millions in the UK alone – the opportunity we can extend to brands and agencies running nationwide campaigns with hyper-local relevance is just phenomenal.”
The YOOSE platform allows clients to create, manage and analyse branded mobile banner campaigns online. In addition to the seamless ease-of-use and valuable ongoing insight of campaign performance, the platform also makes light work of agency expectations for ROI campaign analytics. Functionally rich capabilities allow retail brands to rapidly execute any number of national campaigns for all stores, regional campaigns for clusters of stores or even custom campaigns for individual stores. Similarly, brands looking to leverage their own demographics to target consumers can build campaigns around key temporary events such as festivals, venues, exhibitions or pop-up outlets; even those brands without fixed outlets can take advantage of geo-hotspots such as relevant popular tourist destinations to drive mobile consumers to exclusive online deals and offers.
Early response to the MobGeo service has resonated strongly with UK-based auto dealerships, entertainment companies that are promoting touring bands, national retail chains and media companies – all of which have all been especially quick to identify the value and application in their brand engagement plans. “YOOSE has demonstrated by far the best solution we’ve investigated to date for technology that delivers Geo-targeted content to a scale-able inventory base. We were naturally very keen to partner with them and ensure our European clients are offered this solution first,” added Scorah. With the UK gearing up for an intense summer of celebrations and events that will include the Queen’s Diamond Jubilee, the 2012 Summer Olympic and Paralympic Games and a calendar of globally renowned nationwide music festivals spanning May to September, brands have a wealth of opportunities to connect with a mobile-savvy audience via their favourite mobile apps and sites.
Christian Geissendoerfer, CEO for YOOSE says, “We’re very pleased to extend our presence to the UK via the Mobsta sales partnership. Mobsta’s clients feature some of the most creatively innovative brands in the UK and it’s incredibly exciting to see how they will interpret their brand values with location-based mobile advertising and run highly imaginative and compelling campaigns to a receptive British consumer base. As our technology is scalable on a global basis we can anticipate that with time, some MNC’s will make the leap to pan-European hyper-local campaigns and even global hyper-local campaigns.”
Advertisers can find out more about Mobsta’s MobGeo service by contacting the team directly: http://www.mobsta.net/contact.php
Brands and business owners can contact YOOSE for more information about hyper-local mobile consumer engagement via: http://www.yoose.com/corporate/offices
YOOSE: the hyper-local mobile ad network. We help large brands, agencies, deal sites and independent businesses to engage with consumers through location targeting and mobile couponing. The YOOSE mobile advertising platform broadcasts in-app ads and coupons through an extensive global network of smartphone apps and sites. Advertisers can maximise their location-based campaigns to achieve targeted reach, rapid ROI and measurable results. Headquartered in Singapore, YOOSE has offices in Berlin and India.
About Mobsta Networks
Mobsta is a UK based premium mobile ad network dedicated to providing its publisher and advertiser clients with a powerful bespoke service. Founded by a team of experienced industry experts, Mobsta delivers effective mobile advertising solutions that benefit from leading technological resources and expertise in web and mobile sales, trafficking, optimisation, ad serving, campaign reporting and market intelligence.
Mobsta is independently owned and headquartered in London’s Covent Garden serving UK and European agency and direct brand clients from a range of industries including automotive, entertainment, media, retail, banking and finance.