Vodafone Launches Red A Completely New Approach To Price Plans

Endless calls and texts

Wednesday, 3rd April 2013 Vodafone Ireland has launched Vodafone RED, a completely new approach to mobile price plans that offers bill pay customers a choice of five plans with added benefits at no extra cost. The five new plans challenge the current conventions on tariffing and move in a new direction, giving customers a range of simple options to enjoy an easier and richer mobile life at better value. To celebrate the launch of ‘A Good Thing’, Vodafone RED commissioned international 3D street artist Julian Beever to capture his interpretation of “A Good Thing”, which resulted in a fun-filled day at the beach in the heart of the IFSC’s Mayor Square (#agoodthing)!

With Vodafone RED, the signature plan, customers will enjoy endless calls and texts to any network plus 2GB of data for only €55 per month. In addition, this plan includes an optional new phone ever year such as the Samsung Galaxy SIII, expert care support for the first three months with easy, direct access to specialist care for any set-up, billing or technical queries which customers may have. The Vodafone RED plan also includes 5GB of free cloud storage.

The other plans in the new Vodafone RED[1] range are:

• Vodafone Red Essentials (€35 per month)
• Vodafone RED Super (€75 per month)
• Vodafone RED 30 Day (€40 per month)

Furthermore, there is a new price plan for business customers, Vodafone RED Business Super, which is priced at €75 per month.

Introducing the new plans, Marcel de Groot, Consumer Director, Vodafone Ireland said “We’re calling time on complex call charges. We’ve looked at how customers are using their mobile devices and what matters most to them. These new plans reflect their changing needs. With Vodafone RED customers will be able to talk for as long as they want to as many people as they like without wondering about the cost. What’s more they will be able to enjoy as much data as they are ever likely to need - for sharing photos to uploading videos - as well as additional benefits for no extra cost making Vodafone RED the best value ever for mobile customers.”

-ENDS-

Further information:

Editors Notes:

Vodafone RED replaces the existing range of plans, which will be phased out.

Vodafone RED[1]

[2] Best Network for Smartphones

• Metrico Certification

In December 2012, Vodafone’s mobile data network was measured to be the fastest overall for HTTP file upload and download performance and web page download speeds by Metrico, a global leader in network and device testing, when compared to the other major mobile operators, in independently selected locations in Dublin, Limerick, Waterford, Cork & Galway.

• Speedtest.net Certification

Vodafone Ireland’s mobile data network achieved the best download speeds of all Irish mobile operators as recorded by random customers using the Speedtest.net application for the period between January 2012 and February 2013. This result is based on over 100,000 samples from customers using iOS and Android operated smartphones submitted on a nationwide basis. Speedtest.net is the global standard in Internet connection testing and one of the most popular independent data speed verification services in the world (www.speedtest.net).

About Vodafone
Vodafone is Ireland's leading total communications provider with 2.44million customers across mobile, fixed line and DSL. At 30th June 2012 Vodafone Ireland's mobile telecoms base was 2.2 million.

Vodafone is one of the world’s largest mobile communications companies by revenue with approximately 404 million customers in its controlled and jointly controlled markets as at 31 March 2012. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide. For more information, please visit http://www.vodafone.com/.