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Power for passionate photographers Canon reveals two outstanding new PowerShot cameras


Katie Robertson
Canon Europe
t: +44 (0)208 588 8220
e: Katie.Robertson@canon-europe.com



PowerShot S100 Beauty Black
PowerShot S100 Beauty Black
PowerShot S100 Beauty Silver
PowerShot S100 Beauty Silver
PowerShot SX40 HS Beauty
PowerShot SX40 HS Beauty

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Core Facts

  • Canon adds two new models to its PowerShot range – the PowerShot S100 and PowerShot SX40 HS
  • Both models feature the latest generation of Canon’s DIGIC imaging processor – DIGIC 5
  • Enhanced HS System with DIGIC 5 provides exceptional, low noise pictures in all conditions
  • Expert manual control and Full HD Movie recording available on both models
  • The PowerShot S100 combines a 24mm ultra-wide angle, 5.0x optical zoom, genuine Canon lens and high-sensitivity 12.1 Megapixel 1/1.7-type CMOS sensor
  • The PowerShot SX40 HS features versatile 35x zoom lens and 4.5-stop optical Image Stabilizer and Intelligent IS

London, UK, 15th September 2011Canon today boosts its leading PowerShot range with the unveiling of two exceptionally powerful digital still cameras. Designed to provide users with unrivalled control and flexibility, the new PowerShot S100 and PowerShot SX40 HS pack the power of Canon’s industry-leading imaging technologies into compact, versatile bodies to ensure images are delivered in perfect detail. Combining manual control with a host of intuitive and creative features, both models make it easy for users to experiment with different settings, or simply point and shoot for amazing results.

Canon unveils the PowerShot S100 – expert control, seriously compact
The new Canon PowerShot S100 is a powerful, versatile and highly compact camera offering photographers DSLR-like manual control and leading image quality, especially in low light. The most advanced PowerShot S-series model to date, the PowerShot S100 surpasses the high standards set by its acclaimed predecessor, featuring even better image quality thanks to an enhanced HS System, which combines a Canon high-sensitivity sensor with the very latest in Canon image processing technology – DIGIC 5.

Packed with upgrades, the PowerShot S100 marks a true step forward for the PowerShot S-series. Its 24mm ultra-wide angle, 5.0x optical zoom genuine Canon lens provides power and flexibility, and combines with Canon’s Intelligent Image Stabilizer (IS) system to deliver crisp, clear images in stills and movies. The new GPS functionality can record the time and location of every shot and log your journey, Full HD movie recording captures stunning video, and the powerful DIGIC 5 processor offers fast shooting speeds and even better image quality in all conditions. All of these new features come in a super-slim body measuring just 26.7mm front-to-back, available in matte black and titanium silver variants.

Canon PowerShot S100 – key features:

  • High-sensitivity 12.1 Megapixel Canon CMOS (1/1.7 type)
  • HS System with powerful DIGIC 5
  • Ultra-wide 24mm, f/2.0, 5x zoom lens. Intelligent IS
  • Lens Control Ring, NR Control & RAW
  • GPS
  • Full HD, HDMI
  • Large 7.5 cm (3.0") LCD
  • High-speed Burst HQ
  • Smart Auto, Multi-area WB
  • Optional Waterproof Case

For more information on the PowerShot S100 view the full press release here.

35x ultra-zoom and enhanced low-light performance – Canon introduces the PowerShot SX40 HS
The PowerShot SX40 HS is the latest addition to Canon’s range of powerful, ultra-zoom compact SX series cameras. Combining an incredible 35x ultra-wide-angle zoom lens, full manual control and Full HD movie capture, the PowerShot SX40 HS is ideal for photographers who want the flexibility and control of a DSLR and the versatility of a huge focal range packed into a compact body.

Providing outstanding image quality, the PowerShot SX40 HS is among the first PowerShot models to feature Canon’s new DIGIC 5 image processor which boosts the performance of the HS System and offers advanced shooting options as well as supporting Full HD (1080p) movie capture. The amazing zoom range allows any subject to be captured with ease, from high-speed action at the racetrack to distant wildlife on the African plains and abstract close-ups, without the need to change the lens. New Intelligent IS technology also ensures still images are crisp, and video footage is smooth and clear.

PowerShot SX40 HS – key features:

  • 35x ultra wide-angle zoom with USM
  • Image Stabilizer (4.5-stop). Intelligent IS
  • HS System (12.1 MP) with DIGIC 5
  • Full HD, HDMI
  • 6.8 cm (2.7") vari-angle LCD, EVF
  • Smart Auto, Multi-area WB
  • High-speed Burst HQ
  • Manual modes
  • Zoom Framing Assist
  • Range of accessories

For more information on the PowerShot SX40 HS view the full press release here.

For more detailed information on Canon’s latest product range, please visit www.canon-europe.com

- ENDS -

Media enquiries, please contact:
Katie Robertson
Canon Europe
t:+44 (0)208 588 8220
e: Katie.Robertson@canon-europe.com

About Canon Europe
Canon Europe is the regional sales and marketing operation for Canon Inc., represented in 120 countries and employing over 11,000 people across Europe, the Middle East and Africa (EMEA).

Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.

Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realise their own passion for image.

Canon believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei - ‘To live and work together for the common good’.
Further information about Canon Europe is available at: