Top DJ joins Philips on-stage at IFA Berlin to launch first result of audio product collaboration
Berlin, Germany – Today Philips announces a new collaboration with globally-renowned DJ Armin van Buuren. Industry innovator and five-time winner of DJ Mag’s Top 100 DJs poll, Armin is working with Philips to develop audio products for both DJs and music fans. Armin joined Philips on-stage at IFA in Berlin to talk about the collaboration and to showcase its first result: the M1X-DJ sound system, which allows you to mix, play and share the music you love.
“From the cassette tape to the CD, Philips has a rich history of bringing game-changing audio innovations to the world. Together, we want to inspire more people to listen to, create and share the music they love,” said Armin. “Fans often ask me what equipment they should buy when they want to start mixing themselves. A lot of kit can be expensive, so with the M1X I wanted to create something that’s accessible for everybody. The other great thing about the M1X is that you can play it wherever you want, whether that’s the beach, the park or your street: it’s the ghettoblaster reinvented for today.”
“At Philips we’re obsessed with sound, and in Armin van Buuren we are collaborating with a global icon who shares that passion,” said Wiebo Vaartjes, CEO Philips Lifestyle Entertainment. “With Armin’s unique insights we’re working together to take ideas from the drawing board to the final product, delivering innovations that enable more people to share their passion for great music.”
The first result of the collaboration is the M1X-DJ sound system. Combining a sleek design aesthetic and easy-to-use interface with innovative technology, the M1X-DJ allows anyone who wants to mix, play and share their music in one portable device. It combines a DJ controller and sound system that comes integrated with a Lightning connector and Bluetooth® connectivity and works seamlessly with the djay 2 app from Algoriddim.
To celebrate the announcement of the partnership, Armin will perform a secret gig on September 5th in Berlin, where he will record his legendary A State of Trance (ASOT.com) show. To listen to his set, visit Spotify from 9th September: http://open.spotify.com/user/arminvanbuurenofficial/playlist/2Ps64TVbfmfX6jxWJnlX1j.
Armin van Buuren – leader and music innovator
Widely considered one of the biggest players in the electronic music scene, Armin van Buuren first took to his decks when he was just a teenager, and, with over fifteen years’ experience in the industry is now trance’s most recognizable star. Named DJ Mag’s number 1 DJ a record five times, Armin has hosted his weekly radio show, A State of Trance, since 2001, amassing 20 million weekly listeners in 26 countries and propelling him to worldwide superstardom. Currently playing a residency at the world largest club, Privilege in Ibiza, Armin continues to create innovative and exciting music to both popular and critical acclaim.
For multimedia content and further information on the latest Philips innovations from IFA 2013, including the M1X DJ, visit www.ifa.philips.com.
For further information, please contact:
Mark Groves
Philips Lifestyle Entertainment
Tel: +31 653 179 850
Email: mark.groves@philips.com
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.