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Philips AVENT Launches Film to Champion Moms' Recommendations on Facebook


Wander Bruijel
Philips Consumer Lifestyle
Tel: +31 612 337 779
E-mail: wander.bruijel@philips.com


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Amsterdam, The Netherlands – Today, Philips AVENT, the brand that wants to help moms give their baby the best start in life, launches its ‘Moms’ tips for baby sleep’ video. The video, which features real moms sharing their wisdom on how to coax their baby to sleep, encourages moms to connect with other moms on Philips AVENT Facebook, share their parenting tips and get advice from other moms as well as from trained professionals.

The ‘Moms’ tips for baby sleep’ video captures the creative techniques used by real moms around the world to give their baby the best start in life. Whether it is a staring contest, which does the trick for Hiroe’s daughter, Saya, or the sound of a hair dryer for baby Kira, which leaves mom Jeanine with some ‘me’ time, ‘Moms’ tips for baby sleep’ shares the unique tricks up moms’ sleeves to give their baby the rest that it needs.

The video has been released to encourage moms to share their own tips at www.facebook.com/philipsavent in the bespoke ‘Tips moms like’ application. The application connects moms with other moms by allowing them to browse, like or share each others’ recommendations and tips. The Philips AVENT community also helps moms manage the demands and challenges of motherhood through content contributions from experts with professional backgrounds in parenting, healthcare, feeding and nutrition as well as from third party bloggers and community leaders. With over 30 years of childcare experience the Philips AVENT community helps moms make the best choices at every stage of their child’s development.

The Philips AVENT Facebook page also links to the ‘My Baby and Me’ mobile application created by Philips AVENT to provide moms with a means to access information about their baby’s development or parenting advice whenever and wherever they need it. Available to download for free in the App store, ‘My Baby and Me’ offers a range of features, extensively tested by real moms, to help moms track their baby’s development from infancy to toddlerhood and make day-to-day caring for their child easier.

Visit the Philips AVENT website at www.philips.com/avent to learn more about its product portfolio or visit the Philips AVENT Facebook page at www.facebook.com/philipsavent

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter

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