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Panasonic Debuts Live Online Broadcast from IFA


Claire Eaton-Whitfield
Senior Press Officer
Brand Communications
Panasonic UK, a branch of Panasonic Marketing
+44 (0)1344 853552
Email: claire.eaton-whitfield@eu.panasonic.com



Panasonic booth IFA 2011
Panasonic booth IFA 2011
Panasonic booth IFA 2011
Panasonic booth IFA 2011

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Core Facts/IFA Highlights 

  • Panasonic goes live with an online interactive broadcast from IFA for the first time to showcase solutions for networked AV products, 3D technology and digital imaging as well as green technology innovations

  • Visitors to Panasonic’s website or Facebook page can tour the IFA booth via live webcams to view the technology on show, and get their product questions answered live by Panasonic’s experts 

  • The IFA Live Broadcast includes a daily competition to win Panasonic  TVs and cameras, and for one lucky winner, two tickets to the 2012 London Olympics

Key Panasonic announcements at IFA include:  

  • The worldwide partnership of Panasonic with the IOC and OBS to make the London 2012 Olympic Games the first ever 3D Olympic Games

  • The launch of world-first high performance interchangeable Power Zoom Lenses from its new premium lens brand ‘X’ for Lumix G cameras

  • The launch of the HDC-Z10000, the world's first* integrated twin-lens 2D/3D camcorder that is officially compatible with the AVCHD 3D/Progressive standard

  • An expanded range of VIERA Connect services and applications to provide the most personalized and immersive home entertainment experience for users

Panasonic brings the IFA experience to everyone
The first ever Panasonic IFA Live Broadcast launched today live and direct from Berlin. The online interactive broadcast enables people from around the world to share and participate in the Panasonic IFA experience and explore a world of innovation.

The Panasonic IFA Live Broadcast will be hosted by Patrice Bouédibéla, of MTV Germany, who will guide viewers around the Panasonic booth, and introduce Panasonic’s team of experts from its TV, Digital Imaging and Home AV product ranges. The show will be broadcast daily from Friday 2nd September through till Monday 5th September between 2.00-6.00pm (CET).

During its IFA press conference Panasonic gave a taste of some of the exciting projects which the company is working on now and in the future, from the latest Lumix G lenses to 3D broadcasting. Viewers of the Live Broadcast can immediately find out more by posting a question on the Panasonic Facebook page or the Panasonic website, which will be answered live. Every viewer who has their question answered will then receive a link of the video to share with friends, and can participate in the prize draw.

The Panasonic booth will consist of the following three main areas:

  • Digital AV Network Zone

  • 3D Zone

  • The Green Technology & Energy Solutions Zone

For more information please see ‘Panasonic broadcasts live IFA experience

How to view the IFA Live Broadcast
The Panasonic IFA Live Broadcast will be available across Panasonic’s websites and participating Facebook pages. Visit one of the following links for further information.

Additional Links:

*As of August 31, 2011

About Panasonic
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 8.69 trillion yen (€79 billion) for the year ended March 31, 2011. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/.