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Nokia is the media’s most-tweeted brand at Mobile World Congress 2013


Adam Parker
Chief Executive
+44 (0)7810 837193
Twitter: @adparker



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MWC Media tweets word cloud
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Top 50 list around the event shows which vendors were top of the media tweets

March 4th, 2013- UK media intelligence company RealWire has used its Twitter-based influencer relations tool Lissted to analyse the media’s reaction to Mobile World Congress news on Twitter.

Lissted was used to identify 7,260 relevant tweets from 1,038 journalists, bloggers, analysts and outlet accounts[1], analyse their content, and produce a Top 50 list of the companies, products and technologies that got the most mentions in MWC-related tweets. A word cloud of the list is available as both a downloadable slide and an image.

The results
Nokia was the media’s most-mentioned brand, with Samsung a close contender in second place. Their Lumia and Galaxy smartphones appeared not much further down the list. The new Firefox OS from Mozilla was a hot topic, as was LG with the Optimus F Series, and Taiwanese hardware company Asus, whose new Padfone Infinity and Fonepad products made the top 50.

Also in the top ten were Chinese vendors Huawei, with the Ascend P2, and ZTE, with its Grand Memo phablet and Open smartphone. The top ten brands by mention are listed below.

Top 10 companies, products and technologies by mention

  1. Nokia
  2. Samsung
  3. Android
  4. LG
  5. Firefox
  6. Asus
  7. Galaxy
  8. Huawei
  9. Lumia
  10. ZTE

Commenting on the list, RealWire chief executive Adam Parker said; "RealWire has followed Mobile World Congress for a long time: 2013 is our 12th year distributing clients’ announcements. Now we've developed Lissted, we can also look directly at the media impact of brands, announcements and launches during the event.

"The volume of media tweets around the event shows how crucial it is for PR professionals to filter media reaction from the general social media chatter, for an authentic, real-time insight into relevant conversations and industry influencers."

To see the full list of 50 and comment on the findings, visit the Lissted blog.

[1] The list was built by searching Lissted for media tweets which mentioned “MWC”, “MWC13”, “MWC2013” or “Mobile World Congress”, including mentions in titles and URLs of related links, between 18/2/13 and 28/2/13.

About Lissted
Lissted is a ground-breaking web application that seeks to modernise media relations by making it easy for PR, marketing and media professionals to follow and engage with the media on Twitter.

Based on a growing database of more than 24,000 journalists, bloggers, media professionals and outlets on Twitter, Lissted dynamically streams and indexes over 5 million tweets each month, monitoring conversations in real-time for subject, content and even any links that are shared. Every profile has been individually curated by the RealWire team, researching each individual’s interests, geography, outlet and role.

About RealWire
RealWire is an award-winning online press release distribution service with over 10 years of experience, and is first choice for many of the UK’s top digital PR and internet marketing professionals. RealWire’s service can increase your story’s coverage and improve your SEO.

The UK’s leading innovator in press release distribution, RealWire introduced the Social Media News Release in 2007, PR targeting system PRFilter in 2010, and the Twitter-based media relations platform Lissted in 2012.


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