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Music fans take centre stage at this year’s The BRIT Awards





Lucky fan wins Kasabian's shoes
Lucky fan wins Kasabian's shoes
Lucky fan gets to meet Ting Tings
Lucky fan gets to meet Ting Tings
Tinie Tempah
Tinie Tempah

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BRIT Award Additional Images

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Core Facts

  • MasterCard’s 2011 celebration of The BRIT Awards will be culminating tonight with the UK’s biggest music fans starring in sponsorship idents at The BRIT Awards on ITV with their music idols.

  • Artists such as Lulu, Tinie Tempah, Kasabian & Eliza Doolittle are giving their biggest fans the opportunity to win a Priceless Music Collectable of their own by entering MasterCard’s ‘Something for the Fans’ competition.

  • Four lucky winners have already been given the opportunity to accept a Priceless Music Collectable from their music hero, as well as play a starring role in a sponsorship ident to air tonight during The BRIT Awards on ITV.

  • The competition is still open; visit the MasterCard ‘Something for the Fans’ website before 1st March 2011 and enter your personal details for a chance to win.  

  • New research commissioned by MasterCard, shows that one in ten of Brits who own pop memorabilia consider their item priceless.

  • Rock icon Rod Stewart has donated his Alexander McQueen jacket, which features on the cover of ‘Still the same...Great Rock Classics of Our Time’.  He wore it on countless tour dates too.

  • International superstar Anastacia has donated a pair of size 3.5 stillettos that she wore on her recently wrapped Belgian tour. These stilettos were her favourite designer shoes while on the road.


“I am always overwhelmed by the passion and support shown by music fans. Music memorabilia is a great way of letting fans own a piece of music history forever so I’m really excited to donate my favourite pair of stilettos to a fan who I know will take good care of them. I hope they get as much pleasure out of them as I have,” international superstar Anastacia said.

Music legend, Lulu said, “Music has changed so much over the last 30 years but one thing that has continued through the decades is the passion of music fans. I’m so excited to give a piece of music memorabilia back.”

Shaun Springer, Head of Brand, Sponsorship and Digital Marketing, MasterCard UK & Ireland comments, “To celebrate our long standing partnership with The BRIT Awards, MasterCard wanted to really give something back to the fans. We wanted to reward them for their ongoing support of the British music scene by offering these ‘money-can’t-buy’ items from today’s top music talent.

“They are the collectors’ items of the future and give the public the chance to not only own a piece of British music history, but to also literally walk in their idol’s shoes and wear their glasses. It was absolutely priceless to see the look on the fans’ faces when they got to meet their music idols.”

Boilerplate Statements

As a leading global payments company, MasterCard Worldwide prides itself on being at the heart of commerce, helping to make life easier and more efficient for everyone, everywhere. MasterCard serves as a franchisor, processor and advisor to the payments industry, and makes commerce happen by providing a critical economic link among financial institutions, governments, businesses, merchants, and cardholders worldwide. In 2010, $2.7 trillion in gross dollar volume was generated on its products by consumers around the world. Powered by the MasterCard Worldwide Network – the fastest payment processing network in the world – MasterCard processes over 23 billion transactions each year and has the capacity to handle 140 million transactions per hour, with an average network response time of 140 milliseconds and with 99.99 percent reliability. MasterCard advances global commerce through its family of brands, including MasterCard®, Maestro®, and Cirrus®; its suite of core products such as credit, debit, and prepaid; and its innovative platforms and functionalities, such as MasterCard PayPass™ and MasterCard inControl™. MasterCard serves consumers, governments, and businesses in more than 210 countries and territories. For more information, please visit us at www.mastercard.com. Follow us on Twitter: @mastercardnews.

The research for MasterCard was carried out online by Opinion Matters between 03 / 02 / 2011 and 07 / 02 / 2011 amongst a panel resulting in 1038 adult respondents. All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines. Opinion Matters is registered with the Information Commissioner's Office and is fully compliant with the Data Protection Act (1998).