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Agency wins big at ADFX, Kinsale Shark Awards and Checkout National FMCG awards
In the Company of Huskies is celebrating some incredible wins this week – from picking up the Grand Prix at the IAPI ADFX Awards, five sharks at the Kinsale Shark Awards and best campaign at a top FMCG show.
Huskies and Spark Foundry were awarded the Grand Prix at the Advertising Effectiveness Awards for their Nissan campaign ‘A Micra Revolution’. It tells the story of how a bespoke Irish campaign rescued the Nissan Micra brand in a declining car market.
Nissan took the brave decision not to use the existing European campaign assets for the launch of the redesigned Micra. Instead they invested in an Irish campaign in a bid to revitalise the brand in Ireland. The result was a radical departure from previous car advertising. The ‘No More Nice Car’ campaign converted a generation of brand rejecters into brand supporters and was a huge commercial success. Nissan doubled its share of the small car segment to 10% in Ireland, outperforming all other European markets.
Mark Earls, one of the ADFX judges says it was “a brilliant story of creativity, bravery and transformational results”. In addition to winning the Grand Prix, Huskies also received two golds and two silvers at ADFX for their work on St. Vincent de Paul. On top of this, Huskies won five sharks at the Kinsale Shark Awards and best advertising campaign for the retailer Londis at the Checkout National FMCG Awards.
Jonathan Forrest, CEO, In the Company of Huskies says, “All these industry accolades are testament to Huskies ability to combine creativity with expertise in digital and data, or as we like to call it ‘Magic and Machines’ to produce transformational results. That is why we are so delighted to have won the Grand Prix at ADFX. We would like to thank Nissan for their confidence in us to produce this campaign. The key criteria for an award win are a great strategic idea, powerful creative and successful business results and we are thrilled that IAPI chose our campaign”.
Huskies is also delighted to be one of the few Irish agencies to win an international accolade for its work on the Epic museum at The Kinsale Shark Awards which honours top creative work from agencies all over the globe. “Winning an international award is a great creative achievement for In the Company of Huskies as you are competing against the best agencies in the world," says Damian Hanley, Creative Director. “It is a testament to Irish creative excellence and a tribute to our team at Huskies”.
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LINKS:
Case study: https://adfx.ie/databank/a-micra-revolution--smashing-conventions-and-european-sales-how-a-bespoke-irish-campaign-rescued-a-brand-.html
Judge comments: https://vimeo.com/292335257
About
In the Company of Huskies is an independent, Dublin based creative agency with deep digital DNA bred to transform brands and businesses. At Huskies, we bring the art and science together under one roof to harness the power of what we term ‘Magic and Machines’ to deliver tangible business growth for our clients. https://www.inthecompanyofhuskies.com/