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HTC Wildfire Creates World’s Largest “Birthday Toast”

Core Facts

HTC Wildfire Brings Together Facebook Friends And Sets New Guinness World Records Achievement For Largest Toast Mosaic Birthday Card

  • HTC Wildfire Experience made history with the largest toast mosaic ever.

  • Now there’s an exclusive video showing how it all came together - see it happen at www.facebook.com/htcuk

  • As part of the HTC Wildfire Experience, Laura Hadland, 27, of Cambridge, got to make her dream come true – making the world’s largest toast mosaic birthday card - with a little help from her BFFs (Best Facebook Friends) and HTC, a global designer of smartphones.

  • Consisting of 128.05 square metres and 600 loaves of lovingly browned and scorched bread, the toast mosaic birthday card was in honour of Laura’s mother-in-law and was assembled as part of the HTC Wildfire Experience - a unique social network experience which brought together virtual friends in the real world to have fun and turn a dream into reality.

  • The toast mosaic card was officially named the world’s largest at 5:30 pm on Sunday, 17th October 2010 by Guinness World Records Adjudicator Claire Burgess, beating the previous record set earlier this year in Eindhoven, the Netherlands.

  • It depicts Sandra Whitfield, Laura’s mother-in-law, who celebrated her 50th birthday Sunday being “toasted” by Laura and friends at the Pyramid and Parr Hall in Warrington. The toast was made up in three different shades and laid into Sandra’s likeness over a period of seven hours.

  • Leftover bread from the toast mosaic creation was donated to the Warrington Salvation Army on behalf of HTC, along with the toasters used to make the “tiles”.


Laura said:  “I’m thrilled that my best mates in real and in virtual life were able to come together and make our mark on history, while celebrating Sandra’s birthday at the same time – it’s a birthday card like no other.  It's a treat for Sandra made with much love and a sense of randomness.  She's certainly not a stereotypical mother in law, she’s one of my best friends and I love her. As a museum curator, I spend lots of time with Roman mosaics so it was great fun to make a modern one out of my favourite food.  Big thanks to HTC Wildfire for making this happen – as well as making history, I was able to connect with lots of old friends and meet some virtual ones in the flesh for the first time.”

Mrs Whitfield, a divorced mother of two, cried with joy when she saw the unusual birthday gift.  She said: “It was certainly a massive shock. I love toast but it feels very strange seeing my face made out of it.  I’m really overwhelmed because they have gone to so much effort. Laura really is the best daughter in law you could wish for.  It’s been the best birthday present ever and I’m now a world record holder which I’d never have predicted.”

Captain Paul Fisher of the Salvation Army said, “The donation of bread is gratefully received - it will really benefit the homeless people of Warrington during our winter tea and toast mornings.”

Florian Seiche, President, HTC EMEA, commented, “At HTC we believe the best things in life are experienced, not explained.  Creating unique experiences for the HTC community was a natural way to bring that philosophy to life – and we managed to set a world record too.  We’re pleased that Laura and her friends had such a great time – bringing friends together is what the HTC Wildfire is all about.” 

Boilerplate Statements

The HTC Wildfire Experience was created to bring the features of HTC Wildfire to life in the real world, by offering the HTC community a unique opportunity - to gather together their virtual friends all in one place, to enjoy a bespoke event of their choice.  Visitors to the HTC UK Facebook page were asked the following question: “If you could gather all of your friends on Facebook together in the same place for a day – what would you do?”  Laura’s entry was chosen by a panel of HTC representatives from thousands of entries, and her dream was made a reality.

Designed to keep friends close, the HTC Wildfire brings all their important information together in one place in one easy-to-read stream – whether that’s Facebook, Twitter or Flickr updates and photos or text and email history.  


Note to editors
For information on the HTC Wildfire Experience or the new phone itself, please contact htcpr@nelsonbostock.com 

Additional images of the event are available here and here (please be aware you will need the password of 'toast' to access these pages).

About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the centre of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498.