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Football Fans Get Surprise Of Their Life When International Football Legends Run Dublin Bar For The Day


Julie Allman
086 8511507
Andrew Murray
In the Company of Huskies



The Ultimate Football Pub
The Ultimate Football Pub
The Ultimate Football Pub
The Ultimate Football Pub

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Carlsberg caught punters by surprise last week as they created a one off ‘Carlsberg Ultimate Football Bar’ for one day only, to announce the fact that Carlsberg is now the official beer of the Premier League.

Bar 37 on Dawson Street was transformed into fans' ultimate bar with Irish Premier League fans being greeted by ‘Doorman’ and Republic of Ireland legend Jason McAteer, served a pint by Premier League, and Liverpool legend, John Barnes and took part in a pub quiz conducted by Sky Sports presenter Rachel Wyse. The lucky punters had absolutely no idea what they were walking into and were able to spend the afternoon with the legends in the unique pub.

The ‘Ultimate Football Bar’ showcases a sample of what Irish fans can expect to see from Carlsberg’s Premier League sponsorship throughout the season as part of their new ‘Be there next weekend’ campaign. The campaign will reward committed Irish Premier League fans with money can’t buy experiences such as winning prizes such as VIP trips to Premier League games, presenting Man of the Match to players and many more amazing prizes.

Football Legend John Barnes said: “It was the surprise of a lifetime for Irish football fans and such a great experience for me. I personally always love coming to Dublin and really enjoyed being barman for the day and pulling pints of Carlsberg – although it took me a few attempts to get the perfect pint! It was great to see some of the reactions of the fans and of course spend time with them talking about football.”

Speaking at the launch, Julie Allman, Carlsberg senior brand manager said: “We really wanted to kick off our official beer sponsorship of the Premier League with something extra special for Irish football fans to enjoy, something totally unexpected that money simply couldn’t buy for them. What better than to surprise them by creating the Ultimate Carlsberg football bar and give them the opportunity to meet true football legends?”

Julie continued: “And this is just the beginning. We’re excited about what is to come throughout the year for Irish football fans with our money can’t buy experiences and exclusive prizes.”

For more information check out www.facebook.com/carlsbergfootball


Enjoy Carlsberg Sensibly


Notes to Editors:

  • The Premiership is the most iconic football League in the world, followed by over a billion fans in more than 200 countries worldwide

  • Carlsberg is now the official beer to the Premier League in a three year deal

  • Carlsberg is the official beer to the Irish Team

  • Carlsberg is the official beer to Liverpool FC and Arsenal

  • 1.3m Irish people have an active interest in soccer

  • 245k Irish Men 18-34 play soccer

  • Carlsberg has been involved in football sponsorship for over 30 years.