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Euro RSCG launches The Peace Button to support Peace Day 2012 campaign


Paola Nicolaides
Euro RSCG London PR
+44 (0)20 7467 9251
Mick Mahoney
Euro RSCG London
+44 (0)20 7257 9817



The Peace Button
The Peace Button

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Euro RSCG London has launched a digital campaign to rally awareness and highlight the importance of Peace Day on September 21st.

To ensure Peace Day 2012 is the biggest day of global ceasefire and non-violence ever, Euro RSCG London has created The Peace Button, an online call to arms to take notice of world peace.

The campaign will be run across a range of digital and social media channels including YouTube, Facebook and Twitter. By leveraging social media the campaign encourages people to add Peace Day into their calendar to ensure more people are aware of the day.

Mick Mahoney, Executive Creative Director at Euro RSCG London said “Supporting Peace Day 2012 is a unique opportunity for us to use our creative and technical expertise to the benefit of the world around us. Whether it’s pressing the button, adding the date to your calendar, or tweeting about it, everyone can help make Peace Day 2012 the most peaceful day ever.”

To show your support for Peace Day 2012 click on The Peace Button to mark the date in your online calendar or use the hashtag #thepeacebutton.

The activity has been launched to support Peace One Day and the D&AD White Pencil initiative, designed to harness the power of creative ideas.

Visit http://www.thepeacebutton.com/

Watch the video http://vimeo.com/49606265

About EURO RSCG London:
Euro RSCG London is a top five UK advertising agency with a client roster including Air France, Chivas Regal, Citroën, Credit Suisse, Disneyland Paris, Evian, Ideal Standard, Kraft, Nutricia, Mateus, Pernod Ricard, Peugeot, Reckitt Benckiser, Santander, Thomas Cook, VO5 and Yakult.

Euro RSCG London is part of Euro RSCG Worldwide, a leading integrated marketing communications agency made up of 233 offices in 77 countries throughout Europe, North America, Latin America and Asia Pacific.

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