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Euro RSCG London launches new TV ad for Vanish PowerPowder

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Head of Agency PR – Sarah Van Praagh
Sarah.vanpraagh@eurorscg.com
+44 (0)7974 217 812

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TV ad for new Vanish carpet cleaner features Chesney Hawkes and narrated by Dave Lamb of ‘Come Dine With Me’ fame

Euro RSCG London has created a new 30 second TV ad for Vanish PowerPowder. The ad is a retro gameshow spoof narrated by 'Come Dine With Me's Dave Lamb. Three ordinary women have just 20 minutes to get their homes shipshape for the arrival of a special celebrity guest. The lucky winner gets a visit from 90's singer Chesney Hawkes, best known for his smash hit 'The one and only'.

Gareth Davies, Business Director at Euro RSCG London, said: ‘'We're confident theat the playful, light-hearted tone of the ad will both entertain and engage consumers, creating real talkability around the product.”

The ad supports the launch of Vanish's new carpet cleaner, PowerPowder - the quick and easy way to deep clean your whole carpet. The ad launched on Friday 8th July with a 21.50 spot in ‘Castle’ on C5 and runs for 6 months.

Marketing Director at Reckitt Benckiser UK, Stefan Gaa, said: ‘This was a tricky brief to crack, but Euros have come up with a refreshing, quirky approach which stands apart from traditional advertising in this category".

Credits:
Agency creative directors:
Mick French and Henry Rossiter

Agency creative teams:
Lucy Dale and Stephanie Ellis
Chloe Davies and Lisa Morgenthau

Clients:
Jorge Güil and Hannah Morgan

Agency producer:
Sarah Sharp

Planner:
Alice Schaffer

Agency Account Director:
Naomi Hirst

Agency Account Manager:
Lizzie Stanley

Director:
Sarah O' Gorman

Producer:
Mark Collins

DoP:
Bob Williams

Production company:
The Mob Film Company

Editor:
Ben East

Telecine:
Paul Fallon

Post Production:
Envy Post Production

Sound:
Angell Sound

Music:
The Works

About EURO RSCG London:
Euro RSCG London is a top five UK advertising agency with a client roster including Air France, Alberto Culver, Chivas Regal, Citroën, CityJet, Credit Suisse, Disneyland Paris, Evian, Kraft, Nutricia, Mateus, Peugeot, Reckitt Benckiser and Yakult.

Euro RSCG London is part of Euro RSCG Worldwide, a leading integrated marketing communications agency made up of 233 offices in 77 countries throughout Europe, North America, Latin America and Asia Pacific.

Contact Euro RSCG London:
Head of Agency PR – Sarah Van Praagh
Sarah.vanpraagh@eurorscg.com
07974 217 812