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Euro RSCG London launches new TV ad for Air Wick to promote their new range of aerosols


Sarah Van Praagh
Head of Agency PR
+44 (0)7974 217 812



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Air Wick’s new range of aerosols are powered 100% naturally by fresh air rather than artificial chemicals for a cleaner, fresher fragrance experience

Euro RSCG London has created a 20 second TV ad for Air Wick to launch their new range of aerosols. The TV ad will launch in the UK nationally for 2 months from 27th June in the Coronation Street commercial break at 8.45pm.

Stefan Gaa, Marketing Director at Reckitt Benckiser says; "We believe we have an amazing and highly creative TV spot to launch what is a truly innovative and revolutionary range of aerosols".

The ad brings to life how Air Wick propels its fragrance into your home using 100% fresh air. The moment the spray is released, the heroine's home is transformed, as fragrance is propelled around her room on a breeze of fresh air.

Her room is filled with glowing particles as the fragrance brightens her world. We see the particles travel outside to bring back to life a rusty windmill that hasn't worked for years. The magic spreads as the whole of the surrounding ranch is lit up by sparkling particles, which form into a dramatic, enormous flower, opening out across the landscape.

Gareth Davies, Business Director at Euro RSCG London says; “We’re delighted with this new execution for Air Wick, which forms part of the ongoing campaign. It succeeds in dramatising the product benefit in a genuinely unique and compelling fashion”.


Production Company: RedCreek, Argentina
Director: Brent Bonacorso
DOP: Martin Coppen
Exec producer: Ivan Entel
Producer: Juan Legnani

Sue Moles Editing

The Mill

Post Production:
CG & Flame: Richard Nelson and Jonathan Box
Producer: Tim Lyall

Sound Engineer: Dave Cooper

Massive Music

Mick French/Henry Rossiter - Creative Directors
Alexia Saunders - Global Head of TV Reckitt Benckiser
Charlotte Lawrence - Producer
Laura Roderick - PA
Gareth Davies - Business Director
Alice Schaffer - Senior Planner
Scott Thomson - Account Director
Naomi Hirst/Anabel Vilasoa - Account Managers
Martyn Town - Project Manager
Marta Kisluk - TV Admin

About EURO RSCG London:
Euro RSCG London is a top five UK advertising agency with a client roster including Air France, Alberto Culver, Chivas Regal, Citroën, CityJet, Credit Suisse, Disneyland Paris, Evian, Kraft, Nutricia, Mateus, Peugeot, Reckitt Benckiser, The Campaign for Climate Justice and Yakult.

Euro RSCG London is part of Euro RSCG Worldwide, a leading integrated marketing
communications agency made up of 233 offices in 77 countries throughout Europe, North America, Latin America and Asia Pacific.

Contact Euro RSCG London:
Head of Agency PR – Sarah Van Praagh
07974 217 812