Clearasil shows it understands teens with 'Skins style' bumpers
The idents feature scenes from a house party and follow the antics of a group of teenagers and then into the aftermath of the morning after.
In the spirit of Skins we see teens either confused or in confusing situations and each bumper ends with the strapline 'At least your skin's clear'.
Highlights include a girl and a guy who have turned up to the party in the same clothes, an amorous teen making a move on her female friend and a guy waking up in drag in someone's bath. In short, there is a lot that isn't clear about being a teen; at least one thing can be though: your skin.
The bumpers were directed by Kim Gehrig who recently filmed the acclaimed Ikea kitchens ad.
Russ Lidstone, CEO Euro RSCG London says ''Skins is the perfect fit for Clearasil and has provided us with a great opportunity to produce some highly impactful and engaging work that we as an Agency can feel really proud of'.
About Euro RSCG London:
We are a top five UK integrated communications agency with a client roster including Air France, Alberto Culver, Chivas Regal, Citroën, CityJet, Comet, Credit Suisse, Dulux, Disneyland Paris, EDF Energy, Evian, Kraft, Nutricia, Mateus, Peugeot, Reckitt Benckiser, and Yakult.
Euro RSCG London includes Euro RSCG PR (formerly Biss Lancaster) and we are the biggest UK agency to integrate conversational media into the core of the agency, alongside channel strategy, digital, Social Media and advertising. We also have offices in Manchester and Edinburgh.
Euro RSCG London is part of Euro RSCG Worldwide, a leading integrated marketing communications agency made up of 233 offices in 77 countries throughout Europe, North America, Latin America and Asia Pacific. Our ambition is to help clients get to the future first.
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