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Euro RSCG London create 'challenge Cannes' contest to find out who is the most influential at Cannes

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Sarah Van Praagh
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sarah.vanpraagh@eurorscg.com

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Euro RSCG London has developed new and proprietary software to monitor, analyse and visualise the social media debate for this year's Cannes Festival.

Using a sophisticated algorithm, the software will dynamically update a leader board of the most influential companies, people and tweets driving the Cannes social media conversation. At any moment in time, the algorithm will be processing 10,000 Twitter feeds from Cannes Lions including tweets, hashtags, delegate twitter handles and influence scores.

The data will be showcased in a cutting edge, live and interactive touch-screen experience in the Havas Café, which is located at the Carlton Hotel. The visualisation will be shown live in the Café for the duration of the Festival providing a fully interactive experience for visitors. Euro RSCG London will be providing regular Twitter updates to highlight who the daily social media influencers are in the Cannes conversation, with the most influential across categories being announced on Monday 27th June.

The visualisation has been developed by the Cupola Lab, the digital capability which sits at the heart of Euro RSCG London and provides services including social media, search, mobile, digital build and development.

"Social media is at the core of our agency so, we wanted to use our capability to monitor who is driving the conversations around such an important event" says Russ Lidstone CEO Euro RSCG London.

About Euro RSCG London:
We are a top five UK integrated communications agency with a client roster including Air France, Alberto Culver, Chivas Regal, Citroën, CityJet, Comet, Credit Suisse, Disneyland Paris, Evian, Kraft, Nutricia, Mateus, Peugeot, Reckitt Benckiser, and Yakult.

Euro RSCG London includes Euro RSCG PR (formerly Biss Lancaster) and we are the biggest UK agency to integrate conversational media into the core of the agency, alongside channel strategy, digital, Social Media and advertising. We also have offices in Manchester and Edinburgh.

Euro RSCG London is part of Euro RSCG Worldwide, a leading integrated marketing communications agency made up of 233 offices in 77 countries throughout Europe, North America, Latin America and Asia Pacific. Our ambition is to help clients get to the future first.

About Havas
Havas (Euronext Paris: HAV.PA) is a global advertising and communications services group. Headquartered in Paris, Havas operates through its two Business Units, Havas Worldwide and Havas Media, in order to optimize synergies and further reinforce Havas's position as the most integrated of all of the major holding companies. Havas Worldwide incorporates the Euro RSCG Worldwide network as well as agencies with strong local identities: Arnold in the USA and the UK, H and W&Cie in France¨Havas Media incorporates the MPG, Arena Media, Havas Sports & Entertainment and Havas Digital networks. A multicultural and decentralized Group, Havas is present in more than 75 countries through its networks of agencies and contractual affiliations. The Group offers a broad range of communications services, including traditional advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations. Havas employs approximately 14,000 people. Further information about Havas is available on the companyħ website: www.havas.com