#ShareACoke with Ireland on a 40 metre wide water projection
Coca-Cola made waves at Dublin’s Grand Canal dock on Friday the 10th and Saturday the 11th of May with the launch of their summer campaign, Share a Coke. People from around Ireland were prompted to Share a Coke with someone via Twitter and then have that converted to an aquatic message using a spectacular one of a kind water projection.
As part of Coca-Cola’s largest summer campaign to date, the 20 metre high and 40 metre wide water projection celebrated the launch of Share a Coke in Ireland, a campaign where the brand’s iconic ‘Coca-Cola’ script is replaced with the top 150 names in Ireland on 500ml bottles and sold in stores nationwide.
Coke fans around the country simply tweeted @CocaCola with their own name and the name of a loved one using the hash tag #ShareACoke. Their tweet was then generated into a one of a kind water message and splashed across the giant water screen for all of Dublin to see.
Coca-Cola senior brand manager Aoife Nagle said, “We are very excited to celebrate the launch of our summer campaign with our customised Share a Coke water projection This is the first time an interactive water projection has been used in Ireland. We hope Coke fans all over the country had fun Tweeting in their #ShareACoke messages and visiting stores to find their own personalised Coke bottles.”
The personalised ‘Share a Coke’ bottles will appear across Coca-Cola, Diet Coke and Coke Zero in individual 500ml bottles with an accompanying collection of ‘You’ and ‘Me’ 330ml cans. The limited run of Share a Coke products will be made available until the end of August, the perfect accompaniment to those summer months.
For the Coke fans unable to find their names on pack in store, they can pick up their own ‘Friends’ or ‘Family’ bottle; or they can create their very own digital can online by simply visiting shareacoke.ie
When: Friday May 10th and Saturday May 11th from 9:45PM
Where: Grand Canal Dock, Dublin
What: 40 metre wide water projection for Coca-Cola Share a Coke campaign
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.