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Castello launches UK's first cheese concept store



Castello Pop Up Store 1
Castello Pop Up Store 1
Castello Pop Up Store 2
Castello Pop Up Store 2

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Castello pop-up store installation created by Paul Baker.

Castello make a range of creatively crafted specialty cheese, each one perfectly balanced in flavour and texture. Visit their new pop up store for an immersive 360° cheese experience. www.castellocheese.com/london

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Venue: 132 Commercial Street, E1 6NQ
Dates: Until Friday 24th October
Opening Times: 12pm until 9pm. Closed on Mondays

Fresh from New York, The Hague and Copenhagen, speciality cheese brand Castello's first UK concept store was launched by foodie 'gastronaut', Stefan Gates on Commercial Street, Shoreditch. With over 30 different varieties of cheese available to taste and buy, the store promises an immersive 360° cheese experience like no other.

"This store is a veritable cheese emporium," says Stefan. "And it's not just selling cheese - it's also providing brilliant advice and inspiration no matter what your cheese ocassion - whether as part of a meal, or as a meal in itself."

The store is retailing all your favourite Castello cheeses, cheese accessories, wine, beer, cider as well as Castello cheeses not yet seen in the UK such as Castello Höhlenkäse Classic which is matured in limestone caves 35 metres underground.

Unika, a series of premium artisanal cheeses created in collaboration with some of Denmark's most celebrated chefs, inspired by Nordic culture and found on the cheese menu of the world's best restaurants including Noma, are also available to try and buy.

A fresh deli counter means your desired amount of cheese will be expertly cut and wrapped for you to enjoy at home with friends and there is even a station to build your own hamper with delectable chutneys and delicious drinks pairings, ideal for a cheese lover's Christmas treat.

A perfect pairings bar will serve innovative combinations for cheese, drinks and nibbles - putting to bed the myth that red wine is always the right match for cheese. The bar is open on Thursday and Friday.

As Matt explains, "When you pair cheese with the right drink it can elevate the taste to another level. Contrary to popular belief, red wines just don't work with many cheeses and there is no reason why beers, ciders and spirits can't be successfully paired. The secret of matching cheese with a drink is balance."

Search for CastelloUK on Facebook and Twitter. Get involved in the action on #castelloart.

To discover more about Castello and view the range, head to www.castellocheese.co.uk


For further information, samples and product photography please contact:
Greta Knowles or Milly Bellotti
02074679255 / 02072576050
Greta.Knowles@havasww.com or Milly.Bellotti@havasww.com

Notes to Editors:
The UK Castello range includes Creamy Blue, Creamy White, Traditional Danish Blue, Extra Creamy Danish Blue, Pineapple Halo, Mini Selection.

About the range:
Pineapple Halo - Indulge in alluring chunks of pineapple, chopped papaya and almonds with this lusciously soft cheese.

Creamy Blue - A unique cheese that was created to give the softness of a Brie with the sharper flavour of a blue cheese; a beautiful combination resulting in a smooth yet flavoursome cheese.

Creamy White - With a wonderfully creamy texture and rich buttery taste, this cheese is ripened in a way so, unlike a traditional Brie, it has a consistently soft centre.

Tickler Cheddar - This extra mature Cheddar, made in the heart of Devon, has a crumbly texture and delicious, tangy taste.

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