Canon Europe, world leader in imaging solutions, will be unveiling a series of exclusive interviews this September to shine a spotlight on the people who make London Fashion Week a celebrated international event
Through interviews and behind-the scenes footage with designers, photographers and industry figures, Canon will capture secrets of this glamorous and captivating industry, and provide insights for the next generation of creative fashion professionals
To bring the whole story to life - from designer vision and set creation to the photographers’ pit and the final iconic images – Canon will be exploring the lives and work of three experts through the eyes of seasoned Fashion blogger Andy Torres from StyleScrapbook.com
Each video, available online at www.youtube.com/user/CanonEurope, will share a different ‘insider’ perspective from the event
With London Fashion Week approaching its 30 year anniversary next year, Andy Torres will be going back in time with Caroline Rush, CEO of the British Fashion Council, to understand how the event grew from humble beginnings to become the global phenomenon it is today and the role of imaging
Andy Torres will be shadowing renowned designer Henry Holland through the creation of his notoriously inventive House of Holland catwalk, culminating in the production of large scale prints using an Océ Arizona printer from Canon
Andy Torres will be speaking to Clive Booth, professional photographer and Canon Explorer, about the importance of quality reproduction and watch him transform a series of beautiful images into stunning large format prints using Canon technology
London Fashion Week (13-17 September) is the biggest event on the British fashion calendar, with over 5,000 visitors at this year’s event
It is followed by Vodafone London Fashion Weekend (19-22 September), London’s largest and most exclusive designer shopping event open to the public biannually
Canon is also a Principal Sponsor of Milan Fashion Week and a Key Sponsor of Paris Fashion Week, and Professional Photo Partner of Mercedes Benz Fashion Week in Russia
Caroline Rush, CEO of the British Fashion Council:
“The great thing about Canon is that not only do they provide great technical know-how, but they’re the cameras that are actually behind the images as well.”
“Canon has been an incredible partner for London Fashion Week and the British Fashion Council for many years. The services they provide make that photography moment that’s so essential to the catwalks go so smoothly.”
James Leipnik, Chief of Communication, Canon Europe, Middle East and Africa:
“Canon’s link with fashion is strong and enduring. During London Fashion Week and Vodafone London Fashion Weekend, our passion for the power of image is aligned closely with the creative skills of the world leading British fashion industry. Across a range of exciting activities, Canon is helping to ensure that beautiful and inspiring images from new collections shown in London are shared via social media to showcase design excellence around the world.”
Canon Europe is the regional sales and marketing operation for Canon Inc., represented in 116 countries and employing 16,000 people across Europe, the Middle East and Africa (EMEA).
Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.
Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realise their own passion for image.
Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. In EMEA, Canon Europe pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. Canon has achieved global certification to ISO 14001, demonstrating a world-class environmental management standard.
Further information about Canon Europe is available at: www.canon-europe.com
The British Fashion Council (BFC) was set up in 1983 to promote British fashion internationally and co-ordinate this promotion through fashion weeks, exhibitions and showcasing events. The BFC now supports designers beginning at college level and extending to talent identification, business support and showcasing schemes to help British designer businesses develop their profiles and business globally and promote British fashion and its influential role in Creative Britain and Creative London. The BFC Colleges Council offers support to students through its MA Scholarship, links with industry through Design Competitions and Graduate Preview Day. Talent identification and business support schemes include the BFC/Elle Talent Launch Pad; BFC Fash/On Film sponsored by River Island; BFC Rock Vault sponsored by International Palladium Board; BFC/Vogue Designer Fashion Fund; Estethica; Fashion Forward sponsored by eBay Fashion and the Mayor of London; NEWGEN sponsored by Topshop and NEWGEN MEN sponsored by Topman. Showcasing initiatives include London Fashion Week, LONDON show ROOMS, the BFC/Bazaar Fashion Arts Foundation, International Fashion Showcase and the annual celebration of excellence in the fashion industry: the British Fashion Awards.