Rik Mayall stars in a series of ‘how-to’ videos starting with Golf
Bedford, 18th July 2011. Bedford brewery Wells & Young’s announced today the launch of a new series of online ‘Bang On! Guides’ featuring The Bombardier.
Reprising his role as William Charles Bedford, The Bombardier, comedy legend Rik Mayall stars in the first video since the campaign launched in May with a TV advert. The ‘Bang On! Guides’ feature The Bombardier taking viewers on a ‘how-to’ adventure for a variety of sports and hobbies.
Launched to coincide with The Open Championship this week, the first ‘Bang On! Guide’ is The Bombardier’s Guide to Golf. From improving the length of your drive to placing your balls correctly, The Bombardier shows golf fans how to perfect their game in his own unique, charming and Bang On! way.
The Bang On! Guide to Golf is available to watch from today on the Bombardier YouTube channel – http://www.youtube.com/bombardierbeers#p/a/u/0/NY_WJjyyur0
Additional Bang On! Guides featuring The Bombardier will be released throughout the summer.
The Bombardier character, also known as William Charles Bedford, is a Bombardier in the King’s Royal Bedfordshire’s. Historically, Bombardier is a rank used in artillery units in the armies of countries in the Commonwealth.
Commonly known as ‘The Drink of England,’ Bombardier is brewed using ingredients from the heart of England including accredited natural mineral water from the brewery’s very own well. The beer has a burnished copper colour and a rich, tempting aroma of peppery hops and raisins. The palate is dominated by more dark fruit, juicy malt and tangy hops.
Bombardier is one of the best selling premium cask beers and sells faster than six other top ten brands. (Source CGA 2010, last 12 months throughputs MAT).
About Wells and Young’s
Wells and Young’s is the UK’s largest private brewing company based at the Eagle Brewery, Bedford. Founded by Charles Wells in 1876, the Wells family merged with Young’s of Wandsworth in 2006. It has a portfolio spanning some of the UK’s best known cask ales and speciality lager brands including Young’s and Courage ales, and Estrella Damm and Kirin Ichiban lagers.