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AXA launches snakes and ladders game to inspire the young to the world of enterprise


Helene Barnes/Sophie Goodwin
AXA Business Insurance Press Office
+44 (0)7827 965815



Snakes and Ladders desktop Welcome Screen
Snakes and Ladders desktop Welcome Screen
Snakes and Ladders iPad screen shot, That's Correct
Snakes and Ladders iPad screen shot, That's Correct
Snakes and Ladders desktop screen shot, Click to Roll
Snakes and Ladders desktop screen shot, Click to Roll

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Image: Ryan Angelinetta, Youth Organiser of YEL
Image: Darrell Sansom, Managing Director, Commercial Direct & Partnerships at AXA Business Insurance
Image: YEL logo

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Young people are the future of our nation, we must inspire them into business and provide support and knowledge at every level, says AXA

Monday 8th October: Following last year’s successful snakes and ladders online game aimed at small businesses, AXA Business Insurance has created a new version targeting the youth market. 

Launching on Friday 12th at Youth Enterprise live 2012, a youth business event sponsored by AXA Business Insurance, the aim of this ‘Snakes and Ladders’-style game is to encourage students and young people to consider future opportunities in terms of employment, education and enterprise and to raise awareness about the level of knowledge they need to thrive at the next stage of their career path.

Aimed at 15-30 year olds Youth Enterprise Live aims to energise and make a difference in the lives of the young that attend, so they leave feeling they have a clear direction and knowledge to make the next step in their lives happen. Ryan Angelinetta, Youth organiser of the event, said, “Having an interactive way of raising awareness responds well with our audience, and it’s a great way to engage them by learning and having fun at the same time - hopefully it will help inspire people to start their own business, like we did.”

“As a young start up business, having a large organisation such as AXA support you from your early days is a massive boost for our confidence, and we hope that this event inspires others to believe they can deliver their business ideas in today’s world as we have with Mass Appeal Media,” adds Angelinetta.

Research carried out by AXA Business Insurance at the end of last year found that many people are starting up businesses with little awareness of the risks they face, nor the knowledge of how to protect themselves: 19% of UK SMEs surveyed could not identify a risk facing their business. 

“This is why it’s so important that we make young people aware of the necessary risks now, so they can avoid common pitfalls early on and start their business safe in the knowledge they won’t be hit by unpleasant surprises along the way. They must be prepared for the risks they may face and take out as much protection – and the right kind – that they can afford."
Darrell Sansom, Managing Director, Commercial Direct & Partnerships at AXA Business Insurance said.

The easy-to-use online game is available at http://www.axagames.co.uk/, and asks players (students and young people) whether statements related to the world of employment and enterprise are true or false, with ‘rolls’ (clicks) of the dice deciding which question they have to answer.  Correct answers will see them win points and move forward across the board, rising up the ladders and going back when landing on the snakes. 

“This online game is designed to encourage young people to consider starting businesses, and to think about those risks and just what they need to ensure that their particular business climbs the ladder of opportunity, rather than falls down following unexpected disaster.  The game is a fun way of getting a serious message across: The world of business is increasingly competitive, young people need to have the right knowledge and skills if they are to stand out above the crowd and succeed in today’s tough world of enterprise;” said Darrell Sansom.

Notes to Editors

About AXA Business Insurance

AXA is one of the largest general insurers in the UK and underwrites a broad range of products for individuals and businesses. AXA Commercial Direct offers business insurance for sole traders, the self-employed and small businesses through its website www.axainsurance.com/business and is designed to make buying insurance fast, secure, convenient and easy-to-use. Small businesses can choose Public Liability, Employers’ Liability and Professional Indemnity insurance and can tailor cover to their own requirements.

AXA Group is a worldwide leader in insurance and asset management, with 216,000 employees serving 93 million clients. In 2010, IFRS revenues amounted to Euro 91 billion and IFRS underlying earnings to Euro 3.9 billion. AXA had Euro 1,104 billion in assets under management as of December 31, 2010.

The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISNFR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depository Shares are also quoted on the OTC QX platform under the ticker symbol AXAHY.

The Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD.

Our previous company performance is not a guide to how we may perform in the future.

Any opinions expressed in this media communication are made as at the date of this publication but are subject to change without notice.

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