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High Street Heist: Shopper Revolt Against RRP to Save Money With Online Vouchers

As Christmas fast approaches, shoppers are set to boycott the high street in a bid to make their money go further 

London, Tuesday 8th December; VoucherHub, a new community voucher website, conducted research of 1,400 British consumers that shows how the recession is affecting their yuletide spending. 39% of the British population will spend less this Christmas, a third are boycotting the high street with 50% looking for cheaper deals online and a quarter set to buy fewer presents than last year.

The research points to three areas of concern: the economy is in for a festive shock this Christmas as shoppers are considerably tightening their belts, people are trying to save more money as they are worried they may lose their jobs and finally consumers are looking for new ways to make their money go further.  

Spending slashed

  • This year, the average person’s total spend for Christmas will be £242.20, which is surprisingly disproportionate as a third of the UK will actually spend under £100 on presents overall
  • The recession is forcing prudent spending as Britain is going back to basics with over a third of consumers wanting discounts vouchers for groceries for Christmas!
  • Brits are getting more out of their credit and debit cards as over 40% use voucher codes to make savings online
  • Every step is being taken to turn unwanted items into £’s as 26% sell more on Ebay, including second hand presents

Yuletide money woes

  • 37% of the UK’s 25 to 29 year olds are worried about losing their jobs as this is one of the main reasons they are looking to save more money this year
  • 58% of them are planning on using e-vouchers for this year’s Christmas shopping and a third excited about sharing e-vouchers with their friends to keep the spend down
  • 61% of Brits claim they are trying harder this year to save money, and nearly a third are more worried about the recession than in 2008
  • 63% of shoppers say that if they knew more about discounted e-vouchers, they would definitely use them on presents to help lighten the burden of Christmas
  • People are hot on the trail for better bargains as 42% strongly agree that smart and savvy shoppers should take advantage of e-vouchers, yet 40% who have heard of vouchers, don’t know where to find them
  • 50% of Brits are eager to take advantage of using e-vouchers for exclusive online discounts not available in the shops

Shameless savers

  • With the exception of the Capital, consumers across the country are no longer embarrassed to use discounts as 38% of 25 to 29 year olds say that using an e-voucher is something to brag about
  • Gone are the days of people feeling red faced about using e-vouchers, 73% of Yorkshire folk are not at all embarrassed, followed by the Scots (71%). Although Londoners typically are the most embarrassed with 15% stating they would be appalled if a new date presented any form of discounted offer.

UK Top 10 Most Wanted Christmas Discounts 

1. Clothes
2. DVD’s
3. CD’s
4. Groceries
5. Books
6. A Holiday
7. Shoes
8. A TV
9. Make up
10. Hotel stay 

“Saving money couldn’t be simpler this Christmas as there is no need to pay full price anymore,” asserts VoucherHub MD, Alex Rabarts. “People have always loved a bargain, and it’s during these challenging times their money needs to work harder for them. The high street is bracing itself for increased competition as consumers are savvier than they have ever been. It’s because of this aptitude that the UK will enjoy some of the best deals online ever seen before this Christmastime.” 

www.voucherhub.com is a website for finding and sharing money-saving e-vouchers. Its active community of savvy spenders post, recommend and rank thousands of online vouchers for food, fashion, gadgets, electronics, books, DVD’s, travel, services and much more. 

About VoucherHub Secret Saver Behaviour survey
Voucherhub interviewed 1404 UK adults between 10th and 13th November 2009. The online interviews were conducted by Redshift research with a randomly selected, nationally representative, sample of male and female UK panelists from the Crowdology™ Research Community. 

About VoucherHub
VoucherHub launched in the UK September, from the team behind retailmenot.com – the most popular voucher website in the United States. Recognising the growing demand by UK consumers for recession-busting bargains, VoucherHub is a one-stop-shop for finding and sharing money-saving online and printable vouchers. What makes VoucherHub unique is its “people power” element which allows users to share, recommend and rank vouchers, without even requiring users to register. This community approach leads to more up-to-date, accurate information, while the site has been designed to save consumers valuable time by being able to search for relevant vouchers in a simple, hassle-free way.

For further information on VoucherHub or the VoucherHub Secret Saver Behaviour survey please contact Bite PR on 0208 741 1123 or voucherhub@bitepr.com



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