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Kofi Annan launches climate justice campaign track

Core Facts

  • First ever global musical petition created to mobilise people to pressure their leaders to agree a climate justice deal at the UN’s Copenhagen Climate Change Summit in December.
  • Produced by The:Hours, 60+ international music stars & celebrities collaborated for free to show support for climate justice deal and the ‘Tck Tck Tck: Time for Climate Justice’ campaign
  • Midnight Oil specially re-write lyrics to 1987 hit, ‘Beds Are Burning’ to highlight greatest humanitarian challenge facing mankind today.

PARIS (1 October 2009) – Kofi A. Annan, President of the Global Humanitarian Forum, was today joined by Melanie Laurent (star of Quentin Tarantino’s ‘Inglourious Basterds’) and David Jones (Global CEO, Havas Worldwide) for the launch of a specially re-recorded version of Midnight Oil’s ‘Beds are Burning’ as a global musical petition to demand climate justice at the UN’s Copenhagen Climate Change Summit in December.

‘Beds Are Burning’ was produced by The:Hours, and is to be made available on all major music download platforms for free. It will also be available on the campaign’s own website: www.timeforclimatejustice.org.

The song has been supported by over 60 international music stars and celebrities including Duran Duran, Mark Ronson, Jamie Cullum, Melanie Laurent, Marion Cotillard, Milla Jovovich, Fergie, Lily Allen, Manu Katche, Bob Geldof, Youssou N’Dour, Yannick Noah and many more.

Every download will count as a unique digital petition with people adding their names to demand world leaders reach an ambitious, fair and global deal at the UN Climate Change Summit in Copenhagen. Already, more than 1.3 million people have signed up to the campaign.

The ‘Tck Tck Tck; Time for Climate Justice’ campaign was created by Havas Worldwide and was launched earlier this year at the 56th Cannes International Advertising Festival.

Quotes

  • Mr Annan said:

    "Climate change is the greatest humanitarian challenge facing mankind today. And it is a challenge that has a grave injustice at its heart. It is the major developed economies of the world which contribute the overwhelming majority of global greenhouse emissions. But it is the poorer and least developed nations that are hit hardest by its impact.

    "By downloading ‘Beds Are Burning’ for free from major music download platforms on the internet, people from around the world will be adding their names to this growing global petition – joining the campaign for climate justice and becoming a climate ally.

    "This will be the first time ever that a musical petition has been created to demand decisive action from our world leaders. I believe it can become the Band Aid for the internet generation."

  • At the launch, Melanie Laurent, star of Quentin Tarantino’s latest blockbuster, ‘Inglourious Basterds,’ said:

    "The next Kyoto agreement is hugely important to get right because the last one got it so wrong.

    "The single greatest contribution to the levels of greenhouse gases in the atmosphere is not the burning of fossil fuels by the transport sector, nor is it industrial pollution, it is deforestation.

    "I'm supporting Kofi Annan's initiative and hope this song will be heard by as many people as possible in the world before Copenhagen. This campaign will help secure a better future for our planet and upcoming generations. The time has come."

  • David Jones, Global CEO of Havas Worldwide the network who created the campaign for Mr Annan’s Global Humanitarian Forum said:

    "Our industry excels at changing people’s behavior. I believe that we have not only an opportunity but also an obligation to use our creativity to address some of the biggest issues facing the world.

    "To get a meaningful outcome at Copenhagen requires everyone putting pressure on their leaders to agree on a fair post-Kyoto deal. This is precisely the aim of the campaign, and the advertising and marketing communities have a crucial role to play."

  • Alexandre Sap, CEO of The:Hours, who assembled the artists and produced the soundtrack said:

    "Music is the universal language, capable of transcending cultures, generations, religions and races. A song or an artist truly has the power to translate a message or a movement more than any politician or world leader can on a global scale.

    "This will create a voice for all of us who deserve to have a say leading up to Copenhagen in December. The goal is to draw enough attention to an event that will affect everyone’s lives on the planet."

Boilerplate Statements

1. To listen to the audio version of the song, to see the video, and for other media assets, please go to: 

www.highrisepr.com/tcktcktck

login: climate

password: change09 

The song is also downloadable for free on itunes, by going to: 

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewalbum?i=332754461&id=332754130&s=143442&uo=6  

2. Global Humanitarian Forum 

Founded in 2007, the Global Humanitarian Forum is led by Kofi Annan and brings together stakeholders, including government, business, international organizations, civil society and the general public, to help solve humanitarian challenges. Located in Geneva, the Forum’s current focus is to increase awareness on the human face of climate change and to boost support to vulnerable populations worst affected by global warming. 

www.ghf-geneva.org   

3. Havas  

Havas (Euronext Paris: HAV.PA) is a global advertising and communications services group. Headquartered in Paris, Havas operates through its two Divisions, Havas Worldwide and Havas Media, in order to optimize synergies and further reinforce Havas's position as the most integrated of all of the major holding companies. Havas Worldwide incorporates the Euro RSCG Worldwide network as well as agencies with strong local identities: Arnold in the USA, the UK and Italy, H and W&Cie in France, Palm+Havas in Canada.

Havas Media incorporates the MPG, Arena, Havas Sports & Entertainment and Havas Digital networks.  A multicultural and decentralized Group, Havas is present in more than 75 countries through its networks of agencies and contractual affiliations.

The Group offers a broad range of communications services, including traditional advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations. Havas employs approximately 14,700 people.   Further information about Havas is available on the company’s website: www.havas.com  

4. The:Hours 

The:Hours is a music company founded in January 2008 by Alexandre Sap and Leslie Dubest, who also established Recall Records along with Fabien Moreau, an entrepreneur with strong expertise in communications and entertainment. The:Hours is a record label signed on with Universal for distribution worldwide, as well as a creative music-production and consultancy platform for brands. In July 2008 the company became the first record label ever to be acquired by a major advertising network, creating a new business model. Euro RSCG Worldwide, the world’s fifth-largest advertising network, now owns a 51 percent stake in the venture. The:Hours artist roster includes Dan Black, Cazals, Fires of Rome, Dada Life, Elbow, autoKratz, Via Tania and Casxio, among others. www.the-hours.com  

5. The Hours would like to thank:  

Lily Allen, Heidy Allende, Amadou et Mariam, Andre, Bamboo Shoots , Alexandre De Betak, Sa Ding Ding, Dan Black, Brazilian Girls, Jamie Burke, Guillaume Canet, Casxio, Aurelia Chaplin, Marion Cotillard, Jamie Cullum, Youssou n’Dour, Duran Duran, Fergie, Fires Of Rome, Khalil Fong, Adam Freeland, Bob Geldof, Grand National, Chanel Iman, Milla Jovovich, Manu Katche,  Angelique Kidjo, Klaxons, Melanie Laurent, Will Lee, Jet Li, Xing Li, Theophilus  London, Suketu Metha, Midnight Oil, Yannick Noah, Overtone, Vincent Perez, Mark Ronson, Mick Rock, Serena Ryder, Scorpions, Jacques Seguela, Eric Serra, Michael Stevens, The All American Rejects, Olivia  Ruiz, The Kin, Desmond Tutu, Via Tania, Hawksley Workman, Charlie  Winston, Andrew Wyatt, Yodelice, Eglantina Zingg.