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Magnum launches world’s first tactical boot to feature ion-mask™ technology


Chris Norton
+44(0)1423 520697



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Uniformed services specialist Magnum has launched the Elite Force 8.0 WPi, the world’s first tactical boot to feature the protective ion-mask™ technology by P2i.

ion-mask™ is a patented plasma based technology originally developed to protect the military from chemical attacks. It combats chemical agents by forming a permanent protective treatment which bonds the entire surface of a material on a molecular level. This newly created surface repels water and all other liquids by forcing them to bead and run-off.

The benefits of ion-mask™ include:

• Chemical resistance
• With key product engineering a higher efficiency as a waterproofing material
• The membrane is 30 grams lighter than its nearest equivalent and remains lighter due to it not retaining water
• It is easy to clean and stain resistant
• The material is 100% breathable as before the treatment
• It is completely blood borne pathogen resistant complying with BS ISO16604
• ion-mask™ technology is solvent-free and uses only tiny amounts of protective monomer, resulting in minimal waste and no adverse impact on the environment.

Paul Brooks, Global Category Director for Magnum comments: “Magnum’s Elite Force 8.0 WPi is an industry first in safety and tactical footwear, offering the user benefits which he or she cannot find from any other boot in the world. This exciting technology was originally designed specifically for the Ministry of Defence and has helped to reinforce our position as leaders in innovation and product development.”

To celebrate the launch of this exciting and revolutionary new range, Magnum is offering people the opportunity to earn a free pair of the Elite Force 8.0 WPi boots by becoming “Official Field Testers”.

All people have to do to earn a free pair is inform Magnum of their occupation, for what purpose they would be using the boots and detail their experience of the Magnum brand. Anyone who is interested can submit their entries at http://global.magnumboots.com/ion-mask/freeboots/ - terms and conditions apply.

Paul explains why the new Elite Force 8.0 WPi will be particularly useful for those in the uniformed services: “The user’s feet are fully protected and waterproof from the surface of the boots upper therefore no liquids or chemicals can be absorbed by the upper of the boots. This becomes increasingly important if a soldier in the line of duty comes into contact with a casualty’s blood, as it is a major carrier of life threatening diseases, and our product is totally blood borne resistant. The Elite Force 8.0 WPi represents a quantum leap in footwear.”

Magnum was recently announced as the proud winner of the 2009 Company Clothing Footwear Award for the Elite Force 8.0 WPi. The boots will be available in sizes 3 to 14 and can be bought at various specialist footwear retailers across the globe. Find out more here: www.magnumboots.com

- Ends -

For further information on Magnum, including the ion-mask™ collection, visit http://global.magnumboots.com/ion-mask/ or contact them on 01702 541 771

*A full list of terms and conditions are listed at http://global.magnumboots.com/ion-mask/freeboots/


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