As Germany announces that it has come out of recession, RealWire, the online news distribution and monitoring company, has today launched its German language service. In line with the company's drive for delivering relevance to online publishers the service will be based around the RealWire.de website which provides the same information and functionality as the company's global site.
The launch of RealWire.de follows the company’s appointment of Manuel Weinelt in 2008 as Business Development Executive Deutschland. Manuel has been a key part of the team who have developed this German specific service and he will act as the primary point of contact for both new and existing German speaking clients of RealWire.
Manuel commented "RealWire has relevancy at the very heart of the business. The launch of RealWire.de, and my appointment, highlights RealWire’s commitment to providing our service as effectively as possible to the German speaking market and I am excited that we now have a dedicated site for our clients in the relevant territories".
The development follows a number of service enhancements that have been made throughout the year including industry specific Twitter feeds and personal RSS feeds for receivers of RealWire content.
Adam Parker, chief executive of RealWire, commented: "This move is about much more than simply translating our existing site. It is about being able to communicate and deal with German speaking clients on their own terms, and providing a service that is as good as the service we would provide to English speaking clients. It is about being more relevant to the German market in every way."
"A number of German clients that use us to reach global English speaking markets suggested that our approach would help them reach the growing German online media sector as well. This development responds to that need."
RealWire’s German language website can be found at www.realwire.de and features full service information, including videos such as The Online World and Releasing Influence, which are available in English at www.realwire.com.
RealWire (formerly webitpr) has specialised in online news distribution since its inception in 2000 and works on behalf of PR agency and corporate clients throughout the UK and Europe. The company is UK based and distributes news to its large database containing thousands of online media which cover a range of industries including Telecoms, IT, Consumer Tech, Gaming, Broadcast, Pharma/Healthcare and Banking and Finance.
It provides a unique service by not only distributing news and multimedia content but by providing clients with analysis of the resulting influence that their news has generated online. RealWire was the first UK distribution company to introduce the Social Media News Release - a new kind of press release to cater for the online media world.