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Brain Exercise with Dr. Kawashima comes to iPhone® and iPod touch™

World-famous brain training guru Dr. Kawashima lands in the App Store

London, UK - Fans of Apple's iconic iPhone and iPod touch are finally able to use their favourite gadgets to mentally roll back the years thanks to Namco Bandai Networks Europe. The mobile gaming leader has today launched Brain Exercise with Dr. Kawashima, founding father of the brain training gaming genre. The game, which is published by Namco Networks America Inc, is specifically developed to to take full advantage of the iPhone/iPod touch platform, is available to download from the App Store immediately and introduces a range of challenging games, scientifically proven to test and enhance the performance of different areas of the brain.

Barry O'Neill, President, Namco Bandai Networks Europe commented, "It's not often that Apple aficionados have to play catch-up but the 27 million users of Dr Kawashima's various brain training platforms are testament to the rise of this genre of casual gaming. We look forward to seeing how iPhone and iPod touch users rank against others who are already using Dr. Kawashima's approved brain training games on the move."

Namco Bandai has also simplified the process allowing Apple users to get their brain training fix. iPhone/iPod touch users can upload their brain age to the Global leaderboard and compete with the best brains in the world. They can also compare test scores with friends on Facebook, tracking their progress against the people who really matter. The Facebook application also offers a free "light" version of the game to let Facebook addicts test their mental muscle before embarking on their mobile training programme.  

The puzzles and games featured in Brain Exercise have all been supervised by Dr. Kawashima at Japan's distinguished Tohoku University to certify their brain-enhancing credentials. Users can test their brain age and track the progress of their daily training regime through a calendar. Over time, gamers can enhance brain age and unlock new games as rewards for completing different stages. A full Sudoku game with bonus levels has also been included to help raise a mental sweat.

Brain Exercise has also ensured that brain training is no longer a solo sport. A new challenge mode allows up to four players to pit their neurons against each other by playing on one device.

To see the game in action, check out the videos attached! To see Brain Exercise and more Namco Bandai Apps Store games click here Check out Brain Exercise on Facebook, Twitter, Myspace and Bebo

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 NOTES TO EDITORS

*Game priced locally:

UK: £3.49 Europe: €4.99

US: $5.99

Please contact nbne@nelsonbostock.com for more information or to review the game. 

About Namco Bandai Networks Europe
Namco Bandai Networks Europe is a leading publisher of wireless games and content for mobile, offering a wide selection of titles to consumers which includes all-time classic games such as PAC-MAN, Galaga and Galaxians, as well as contemporary titles such as Ridge Racer, Time Crisis, and the best-selling Brain Coach with Dr. Kawashima. Namco Bandai Networks Europe provides mobile phone content to all major carriers in Europe, including Vodafone, Orange, O2, T-Mobile, Telefónica Móviles, Bouygues Telecom, KPN Mobile, ePlus, Cosmote and Wind.

More information about Namco Bandai Networks Europe, its products and services can be found online at http://www.namcomobile.com/.

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