Attributed to Chief Executive of webitpr, Adam Parker:
“Since the advent of social media and so called Web2.0, it’s not surprising that people working in the PR industry are taking the online area more seriously than ever before. And with this in mind, we were certainly expecting the results to be in favour of online PR but we didn’t expect them to be as much as it proved.”
“Not too long ago, SEO as a PR tool would have been relatively unheard of among the PR industry. However, the majority of respondents showed a high awareness of the benefits of online search and reputation management.”
“Although the results are far from doom and gloom, a worrying result received from the survey was the lack of confidence PR people had in their peers’ ability to perform effective online campaigns. If this is a true reflection of the entire industry then it should be cause for alarm as the technology continues to move forward and the tight grip of the traditional media continues to loosen.”
webitpr has specialised in online PR since its inception in 2000. The service, recently renamed realwire, represents a human approach to online news distribution. Initially focussing on the Telecoms industry the company has subsequently expanded to cover many industries including IT, Consumer Tech, Gaming, Broadcast, Pharma/Healthcare and Banking and Finance. The company is UK based and works with both PR agencies and corporate clients.
The survey is issued subject to the license below:
This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 License.