Top 50 list around the event shows which vendors were top of the media tweets

March 4th, 2013- UK media intelligence company RealWire has used its Twitter-based influencer relations tool Lissted to analyse the media’s reaction to Mobile World Congress news on Twitter.

Lissted was used to identify 7,260 relevant tweets from 1,038 journalists, bloggers, analysts and outlet accounts[1], analyse their content, and produce a Top 50 list of the companies, products and technologies that got the most mentions in MWC-related tweets. A word cloud of the list is available as both a downloadable slide and an image.

The results
Nokia was the media’s most-mentioned brand, with Samsung a close contender in second place. Their Lumia and Galaxy smartphones appeared not much further down the list. The new Firefox OS from Mozilla was a hot topic, as was LG with the Optimus F Series, and Taiwanese hardware company Asus, whose new Padfone Infinity and Fonepad products made the top 50.

Also in the top ten were Chinese vendors Huawei, with the Ascend P2, and ZTE, with its Grand Memo phablet and Open smartphone. The top ten brands by mention are listed below.

Top 10 companies, products and technologies by mention

1. Nokia
2. Samsung
3. Android
4. LG
5. Firefox
6. Asus
7. Galaxy
8. Huawei
9. Lumia
10. ZTE

Commenting on the list, RealWire chief executive Adam Parker said; "RealWire has followed Mobile World Congress for a long time: 2013 is our 12th year distributing clients’ announcements. Now we've developed Lissted, we can also look directly at the media impact of brands, announcements and launches during the event.

"The volume of media tweets around the event shows how crucial it is for PR professionals to filter media reaction from the general social media chatter, for an authentic, real-time insight into relevant conversations and industry influencers."

To see the full list of 50 and comment on the findings, visit the Lissted blog.

[1] The list was built by searching Lissted for media tweets which mentioned “MWC”, “MWC13”, “MWC2013” or “Mobile World Congress”, including mentions in titles and URLs of related links, between 18/2/13 and 28/2/13.

About Lissted
Lissted is a ground-breaking web application that seeks to modernise media relations by making it easy for PR, marketing and media professionals to follow and engage with the media on Twitter.

Based on a growing database of more than 24,000 journalists, bloggers, media professionals and outlets on Twitter, Lissted dynamically streams and indexes over 5 million tweets each month, monitoring conversations in real-time for subject, content and even any links that are shared. Every profile has been individually curated by the RealWire team, researching each individual’s interests, geography, outlet and role.

About RealWire
RealWire is an award-winning online press release distribution service with over 10 years of experience, and is first choice for many of the UK’s top digital PR and internet marketing professionals. RealWire’s service can increase your story’s coverage and improve your SEO.

The UK’s leading innovator in press release distribution, RealWire introduced the Social Media News Release in 2007, PR targeting system PRFilter in 2010, and the Twitter-based media relations platform Lissted in 2012.

Lissted’s new influencer feature finds the PR-related tweets you might have missed

PR jokes and PR jobs, pet peeves and glowing endorsements: UK journalists have taken to Twitter this month to talk about PR, and there are some big names among them. RealWire used the latest feature of its Twitter-based media relations platform Lissted to line up ten of its favourite tweets.

The full list, which includes tweets from Piers Morgan, Caitlin Moran, Rory Cellan-Jones, Deborah Orr, Stuart Dredge and Emma Kennedy, is available on Storify, or on Slideshare.

The tweets were collected from 1.7m UK media tweets tracked by Lissted over 30 days[1]. The keywords “PR”, “public relations”, “media relations” or “press release” appeared in 4,357 tweets from over 2,000 different UK journalists and bloggers.

These 4,357 tweets were analysed using Lissted’s new Influencer feature, which allows users to search the recent tweets of local, topical journalists, bloggers and outlets for relevant keywords, and turn that data instantly into a personalised dashboard of potential media influencers around a topic. The feature creates a potential go-to list for outbound media relations, and a shortcut to finding and following conversations around your brand, your client, or your industry.

Commenting on the exercise, RealWire CEO Adam Parker said “Finding journalists using Twitter to praise PR professionals, source stories, highlight jobs and even make the odd joke at PR’s expense is interesting, but there is also a much wider issue here: the importance of Twitter to media relations. Journalists and bloggers routinely break, share and discuss stories first on Twitter and keeping up with these conversations is now a vital part of effective communications: every one is an opportunity to manage reputation or get involved in the news agenda.”

“The Lissted platform has been designed to help PR and marketing professionals meet this challenge by filtering out the noise on Twitter and highlighting important conversations as they happen, without investing excessive amounts of time and money.”

[1] Lissted tracked 5.5m tweets across the 23,000+ journalists, bloggers and media outlets on its database during the period 6th January 2013 to 5th February 2013. 1.7m of these tweets came from UK journalists and bloggers. The PR-related tweets analysed excluded tweets by PR bloggers and journalists focused on the PR industry.

About Lissted
Lissted is a ground-breaking web application that seeks to modernise media relations by making it easy for PR, marketing and media professionals to follow and engage with the media on Twitter.

Based on a growing database of more than 23,000 journalists, bloggers, media professionals and outlets on Twitter, Lissted dynamically streams and indexes over 5 million tweets each month, monitoring conversations in real-time for subject, content and even any links that are shared. Every profile has been individually curated by the RealWire team, researching each individual’s interests, geography, outlet and role.

About RealWire
RealWire is an award-winning online press release distribution service with over 10 years of experience, and is first choice for many of the UK’s top digital PR and internet marketing professionals. RealWire’s service can increase your story’s coverage and improve your SEO.

The UK’s leading innovator in press release distribution, RealWire introduced the Social Media News Release in 2007, PR targeting system PRFilter in 2010, and the Twitter-based media relations platform Lissted in 2012.

The data shows that of over 25,000 tweets by UK political/current affairs journalists and bloggers during the period, approximately 1 in 6 mentioned the presidential candidates.

RealWire also looked at which UK political journalists and bloggers tweeted the most about the presidential candidates during this time.

Among the top ten were six members of Lissted’s recently published list of the Top 100 UK Political Journalists and Bloggers on Twitter (Dan Hodges, Paul Waugh, Mark Ferguson, Andrew Neil, Jonathan Freedland and Tim Gatt) with Dan Hodges, commentator for the Telegraph, New Statesman and Total Politics leading the way with 79 related tweets.

Position	Name	Role/Outlet	Mentions
1	Dan Hodges	Commentator, Telegraph; New Statesman; Total Politics	79
2	Johnny Paige	Video Journalist, The Guardian	75
3	Paul Waugh	Editor, Politics Home	71
4	Patrick McPartlin	Journalist, Scotsman Online	67
5	Mark Ferguson	Editor, Labour List	60
6	Andrew Neil	Presenter, BBC	58
7	David Ottewell	Head of Politics, Manchester Evening News	55
8	Jonathan Freedland	Columnist, The Guardian	54
Joint 9th	Tim Gatt	Digital Output Editor, ITV News	52
Joint 9th	Amol Rajan	Deputy Editor, Independent Online	52

The importance of media commentary on Twitter was highlighted today by John Rentoul, chief political commentator for The Independent on Sunday (and another Top 100 list member). Writing in The Independent, he concluded that “the election was fought on television, but the commentary was fought on Twitter.”

RealWire Chief Executive Adam Parker, who gathered and analysed the data, believes that the results confirm the value of Twitter in media relations and public affairs; "The amount of conversation on Twitter about the US election from UK political journalists is just more evidence of what many already accept: that news breaks first on Twitter, and that it has become an essential source of commentary from authoritative journalists.” 

*Data sample

• Period: 12:00pm GMT November 6th and 12:00pm GMT November 7th

• 2,063 UK** Political/current affairs journalists and bloggers on Lissted

• 1,506 of these journalists/bloggers tweeted at least once during the 24-hour period

• 25,411: Total tweets by these 1,506 people during the period

**N.B. Journalists are classified ‘UK’ if they write for a UK-based media outlet, regardless of their personal location 

About Lissted
Lissted is a ground-breaking web application that seeks to modernise media relations by making it easy for PR, marketing and media professionals to find, listen to and engage with the media on Twitter.

Based on a growing database of over 17,000 journalists, media professionals and outlets on Twitter, Lissted dynamically streams and indexes up to 250,000 tweets per day, monitoring conversations in real-time for subject, content and even any links that are shared. Every profile has been individually curated by the RealWire team, researching each individual’s interests, geography, outlet and role.

About RealWire
RealWire is an award-winning online press release distribution service with over 10 years of experience, and is first choice for many of the UK’s top digital PR and internet marketing professionals. RealWire’s service can increase your story’s coverage and improve your SEO.

The UK’s leading innovator in press release distribution, RealWire introduced the Social Media News Release in 2007, PR targeting system PRFilter in 2010, and the Twitter-based media relations platform Lissted in 2012.

UK media intelligence company RealWire today announced the addition of live, interactive trend data and sentiment analysis to Lissted, its Twitter-based media relations platform. Launched in June this year, Lissted is designed to help PR professionals to modernise their approach to media relations and embrace the opportunity for conversation that Twitter provides.

As well as displaying the top trends across its entire database on the homepage, Lissted now allows paid subscribers to look for trends within a specific group, showing the most talked-about topics at a certain time, in a defined place, or within a particular field of interest. The new sentiment analysis feature is powered by Lexalytics’ industry-leading Salience Engine. Where it is able, the tool assesses the language used in a tweet to gauge tone (positive, neutral or negative) and the strength of sentiment.

Combined with Lissted’s existing functionality, these features mean PR subscribers can find media professionals respected in any field and gain an insight into what is most of interest to them, or get involved in the conversations relevant to them right now.

When expanding the platform, RealWire sought the input of prominent PR professionals Andrew Smith, MD of Escherman, and Stephen Waddington, author and former MD of Speed Communications.

In his review of the platform, Stephen Waddington said; “Lissted has the potential to modernise media relations and make it far more efficient. But for me it’s the real-time insight into conversations that is the most powerful.”

Andrew Smith commented; “Given media relations remains at the core of much PR activity, Lissted certainly seems to provide a powerful means of providing real time insight into the conversations that journalists really are having on Twitter.”

The recent launch of Apple’s iPhone 5 on September 12th provided the perfect opportunity to demonstrate the value of the enhanced platform. Starting four hours before the launch, Lissted tracked 38,000+ tweets from technology media accounts over a twenty-four hour period. Of these tweets, over 12,000 (approximately one in three) were about Apple’s event, and at one point during the event itself all of the top ten trending terms were Apple-related. The platform was also able to offer a narrative around media responses, showing that while the media chatter on Twitter was mainly positive during the initial period, the reaction the following day was more muted.

Commenting on the enhancements to the platform, Adam Parker, chief executive of RealWire, said; “With news generally breaking first on Twitter, it is increasingly essential for PR professionals to be able to keep pace with stories as they happen. Lissted makes this easy, meaning that subscribers are always in touch with the current news agenda and resulting media conversation.”

The launch of these upgrades comes just two weeks after the addition of Lissted’s revolutionary dynamic conversation-based Twitter lists feature. This identifies journalists and media outlets who mention particular topics, utilising Lissted’s real-time tracking of its database of over 13,000 media professionals’ Twitter accounts. The data is then used to dynamically build and update a Twitter list including these accounts.

About Lissted
Lissted is a ground-breaking web application that seeks to modernise media relations by making it easy for PR, marketing and media professionals to find, listen to and engage with the media on Twitter.

Based on a growing database of over 13,000 journalists, media professionals and outlets on Twitter, Lissted dynamically streams and indexes around 120,000 tweets per day, monitoring conversations in real-time for subject, content and even any links that are shared. Every profile has been individually created by the RealWire team, researching each individual’s interests, geography, outlet and role.

About RealWire
RealWire is an award-winning online press release distribution service with over 10 years of experience, and is first choice for many of the UK’s top digital PR and internet marketing professionals. RealWire’s service can increase your story’s coverage and improve your SEO.

The UK’s leading innovator in press release distribution, RealWire introduced the Social Media News Release in 2007, PR targeting system PRFilter in 2010, and the Twitter based media relations platform Lissted in 2012.

RealWire today announced the addition of a cutting-edge new feature to their recently launched Twitter-based media relations platform Lissted. The new feature identifies journalists and media outlets who mention particular topics, utilising Lissted’s real-time tracking of its database of over 12,500 media professionals’ Twitter accounts. The data is then used to dynamically build and update a Twitter list to include these accounts (UK Pat. Pending No. 1213080.3).

A live test was run at the end of last week around the IFA 2012 global technology show in Berlin. This resulted in a Twitter list of technology journalists and outlets who mentioned the show which peaked at 344 members at the height of the event.

Lists are created around high profile news stories; following the announcement of Nokia's latest smartphone, yesterday saw a list of technology journalists mentioning the brand hit Twitter’s list limit of 500 members, meaning that the system is now choosing the most relevant members based on factors such as activity level, frequency of mentions, and Klout score. Another list is tracking technology journalists who mention the iPhone 5, in response to Apple’s enigmatic invitations to a press conference on September 12th, which many believe will see the unveiling of the new iPhone. The iPhone 5 list currently has 388 members, and is expected to reach 500 by the time of the announcement. 

The Lissted application is able to create these dynamic and highly targeted Twitter lists through a combination of its in-depth and thoroughly curated database, real-time indexing and proprietary list-building processes. Lists are updated constantly, with new active members being added all the time, and members that no longer fit the relevance criteria automatically removed.

Anyone can subscribe for free to Lissted’s public Twitter lists, which appear on Lissted’s homepage, to see tweets from an active community of media professionals starting or joining relevant conversations. PRO users of the platform can request bespoke dynamic lists for an additional fee.

Lissted CEO Adam Parker believes that the dynamic lists do far more than demonstrate the tool’s processing power; “Lissted came about as a way of making it easier for PR professionals to put more conversation back into media relations. Dynamic lists are an innovative new way of doing that, identifying the relevant journalists and outlets who are expressing an interest in a topic or breaking news story. All users have to do is join the conversation, with the engagement tools they already use, including platforms like Tweetdeck and Hootsuite. This opens up a whole new world of potential for valuable dialogue between the PR and media communities.”

Lissted: the stats

• 2,500+ accounts added since launch day

• 12,824 media professionals

• 3,450 outlets

• 40 industry sectors

• 100,000+ tweets filtered per day

About Lissted
Lissted is a ground-breaking web application that seeks to modernise media relations by making it easy for PR, marketing and media professionals to find, listen to and engage with the media on Twitter.

Based on a growing database of over 12,500 journalists, media professionals and outlets on Twitter, Lissted dynamically streams and indexes around 100,000 tweets per day, monitoring conversations in real-time for subject, content and even any links that are shared. Every profile has been individually created by the RealWire team, researching each individual’s interests, geography, outlet and role.

About RealWire
RealWire is an award-winning online press release distribution service with over 10 years of experience, and is first choice for many of the UK’s top digital PR and internet marketing professionals. RealWire’s service can increase your story’s coverage and improve your SEO.

The UK’s leading innovator in press release distribution, RealWire introduced the Social Media News Release in 2007, PR targeting system PRFilter, in 2010, and the Twitter based media relations platform Lissted in 2012.

RealWire, the UK online press release distribution company, today launched Lissted, a ground-breaking web application which makes it easier than ever for PR, marketing and media professionals to find, listen to and monitor the media on Twitter.

The revolutionary new tool is based on a growing database of over 10,000 journalists, media professionals and outlets on Twitter. Every profile on it has been individually created by the RealWire team, researching each individual’s interests, geography, outlet and role.

Lissted uses this information to dynamically stream and index around 100,000 tweets per day, monitoring conversations in real time for subject, content and even any links that are shared.

Some Lissted statistics:

• 10,187 Twitter accounts and counting

• 252 million followers across all profiles

• 2,851 outlets

• 40 industry sectors and over 400 sub-sectors

• 4,564 UK-based journalists/media professionals

• 2.5 million tweets searchable across last 30 days

Anyone with a Twitter account can use Lissted to:

• Find journalists and other media professionals by interests, geography or outlet.

• Listen to relevant media conversations by searching 30 days of the curated tweetstream.

• Monitor media mentions of topics, brands or people and be alerted by email- even when the user isn’t logged on.

Commenting on the launch Adam Parker, RealWire’s chief executive, said; “It is now the case that news not only breaks on Twitter, but it is also actively, and sometimes robustly, discussed and commented on by members of the media. We built Lissted as a comprehensive resource for the PR, marketing and media communities to engage with and discover relevant people and conversations on Twitter in the most efficient way possible.”

True to its origins, (Lissted effectively started life as a blog post in 2008) the 'Find' function is free* to use, and PR and marketing professionals can sign up for a free seven day trial of any of the paid 'Listen', 'Monitor' or 'Pro' service levels.

Journalists and media professionals who appear on Lissted benefit from significantly enhanced free service, with free access to ‘Listen’ and discounted access to the ‘Monitor’ and ‘Pro’ service levels.

Subscriptions are charged on a monthly basis, and all the details about the service, including a pricing guide, can be found here.

*Subject to a 100 result per search limit

ENDS

About RealWire
RealWire is an award-winning online press release distribution service with over 10 years of expertise and is first choice for many of the UK’s top digital PR and internet marketing professionals. RealWire’s service can increase your story’s coverage and improve your SEO results. RealWire has been the UK’s leading innovator in press release distribution, introducing a Social Media News Release option in 2007 and its patent pending targeting system, PRFilter, in 2010.

• 59% of parent bloggers made money from blogging in 2011

• 88% of parent bloggers have accepted free products from brands or PR agencies

Tots 100, the UK’s largest community of active parent bloggers and RealWire the online press release distribution service have today published a comprehensive guide for, and about, UK parent bloggers - “How Parent Bloggers Make Money”. The guide includes exclusive research by Tots100 which reveals that the parent blogging community is becoming increasingly commercialised, presenting huge opportunities for brands that can engage with bloggers.

Tots100 polled more than 500 active UK parent blogs in December 2011, asking bloggers how they make their blogs pay – and what role brands play in this process. The results revealed that 59% of UK parent blogs have made money from blogging in the past 12 months, but 90% of respondents would either like to make more money or start to monetise their blogs. Popular ways for bloggers to make money include sponsored posts (22%), advertising (17%) and paid text links (12%). 

A second survey of 250 parent bloggers asked about their experience of working with brands through public relations. The results showed that bloggers are receiving more pitches than ever before, and this means they are increasingly choosy about which brands they will work with. One in three bloggers will opt not to work with a brand they don’t personally like, while 67% of parent bloggers said their biggest frustration was PR professionals sending information that wasn’t relevant.

Sally Whittle, founder of Tots100, said: “Many families are stretched to the limit because of the recession, and blogging can provide a lifeline to parents by allowing them to earn an income flexibly, from their own home. These bloggers are enthusiastic about working with brands, but they are also becoming more demanding, and want tailored approaches that offer them the opportunity to have a great experience they can write about on their blogs.”

Other key survey findings include:

- 88% of parent bloggers have accepted free products from brands or PR agencies
- 78% of parent bloggers say their main motivation for blogging is to record family life
- 45% of parent bloggers say the best thing about working with brands is trying new products and services with their family

Commenting on the PR survey findings Adam Parker, chief executive of RealWire said “The results suggest that some brands are successfully building relationships with parent bloggers in a wide variety of ways and that the UK parent blogger community is keen for this to continue. However with the majority of parent bloggers saying that irrelevant pitches are still a significant problem, PR professionals need to continue to invest time in ensuring that their outreach activities are highly targeted if these relationships are to flourish.”

The eBook “How Parent Bloggers Make Money” is available to download at the Tots 100 website (www.tots100.co.uk).

Tots100
The Tots100 (www.tots100.co.uk) is the UK’s largest community of active parent bloggers. We provide brands and PR agencies with fast, simple access to profiles and up-to-date metrics on thousands of the UK’s most popular and influential blogs, as well as advising them on how to create high-impact social media campaigns, from competitions to sponsored posts and ambassador programmes. We also provide our bloggers with regular access to free blogging tutorials, webinars, social events and BlogCamp (www.blogcamp.co.uk) workshops, while highlighting the very best content being produced by British Mummy and Daddy bloggers.

RealWire
RealWire is an award-winning online press release distribution service with over 10 years of expertise and is first choice for many of the UK’s top digital PR and internet marketing professionals. RealWire’s service can increase your story’s coverage and improve your SEO results. RealWire has been the UK’s leading innovator in press release distribution introducing a Social Media News Release option in 2007 and its patent pending targeting system, PRFilter, in 2010.

Press releases prominently mentioning Apple and/or iPad were among the biggest risers in the PRFilter Technology PR Rankings for March 2011 mainly due to stories that were related to, or written to tie in with, the launch of the iPad2.

The Rankings compiled by RealWire analyse the technology brands, topics and products that are mentioned the most in the tens of thousands of press releases from multiple aggregated sources that PRFilter indexes each month.

March 2011 Highlights

• Microsoft and Facebook still occupy the top two positions in the brands table with similar activity levels to February 2011.

• Releases mentioning “cloud” technologies and “websites” still the most popular with increases in activity levels in both cases.

• Significant increase in releases mentioning Apple (48 per cent increase) mainly due to iPad2 tie in releases which also resulted in iPad rising to 5th in the topics table with 92 per cent more activity.

• Google highest riser (up six positions to 5th) in the Top 10 with 50 per cent more mentions in March 2011 compared to February 2011, bringing mentions back in line with January 2011 levels.

• Nintendo (17th) and Nintendo DS (45th) new entries in the brands and topics tables respectively due to tie in releases relating to launch of 3DS.

• Other notable increases in topic mentions for “broadband” (+30 per cent), “satellite” (+35 per cent) and new entry “ebooks” (+105 per cent)

A presentation of the full details of the Top 25 technology brands and the Top 50 technology topics/products can be found here.

In order to be counted the brands, topics or products have to be mentioned prominently within a release by appearing near the start of the story and appearing more than once.

Commenting on March’s rankings Adam Parker, chief executive of RealWire said “The launches of the iPad2 and to a lesser extent the Nintendo 3DS lead to a significant amount of PR activity from companies seeking to capitalise on the resulting conversation about these brands and products.

“While publications will be seeking different angles the potential for over-supply of PR content around key stories such as these is high. This month’s figures suggest that PROs should therefore think carefully about whether their story is likely to get lost in the frenzy of conversation that follows such high-profile announcements.”

This is the second monthly rankings that RealWire has produced and the data analysed was the highest yet with 65,000 press releases being indexed during March. Earlier in April RealWire also used PRFilter’s data to analyse the timing of when press release announcements are made finding that a quarter of press releases are sent out “on the hour”.

Notes to editors
The PRFilter Technology PR Rankings for March 2011 were based on an analysis of 64,995 press releases from March 2011 and 50,718 press releases from February 2011 indexed by PRFilter.

Brands, topics or products must be mentioned in the first 20 terms used in the releases (excluding common words such as “a”, “the” etc) and must also appear more than once in the release.

Where the number of releases which mention a brand, topic or product are the same the average prominence of the mentions is used to distinguish them.

About PRFilter
PRFilter (Patent Pending*) from RealWire finds the press releases journalists and bloggers want to see. It provides one tool to efficiently find stories out of thousands it aggregates each day. Its innovative, Active Interest Technology™ builds a personalised profile of individual journalists’ and bloggers’ interests from their own, or their publication's, published articles.

Releases from multiple distribution sources are collected, aggregated, matched and ranked against these profiles in near real-time. Public users can search for relevant releases or view the releases assessed as most relevant to particular topics. Registered users can access their own personalised results and teach PRFilter to better understand their interests by providing feedback on releases shown. Senders of releases benefit because their stories are likely to be seen by genuinely interested journalists or bloggers, rather than becoming lost in inboxes.

Answers to FAQs can be found here.

*Patents Pending: European patent application No. 09168495.1, International patent application No. PCT/GB2009/051048, and UK patent application No. 1003104.5

About RealWire
RealWire is a press release distribution company that specialises in the online media. Since its inception in 2000 it has worked on behalf of PR agency and corporate clients throughout the UK and Europe. The company is UK based and distributes news to relevant journalists, editors, bloggers and publishers across thousands of online media sites which cover a range of industries including Telecoms, IT, Consumer Tech, Gaming, Broadcast, Pharma/Healthcare and Banking and Finance.

It provides a unique service by not only distributing news and multimedia content, but by also providing clients with analysis of the potential influence that their news has generated online. RealWire was the first UK distribution company to introduce the Social Media News Release - a new kind of press release to cater for the online media world.

RealWire, the UK news release distribution company, has today launched its first monthly PRFilter Technology PR Rankings. The Rankings analyse the technology brands, topics and products that are mentioned the most in the tens of thousands of press releases from multiple aggregated sources that PRFilter indexes each month.

February 2011 Highlights

• Microsoft, Facebook and Verizon were the top three most referenced technology brands.
• Cloud related technologies, websites and wireless were the top three most referenced technology topics with iPhone and iPad the top ranking products.
• Only 21 (11%) of the 190 prominent mentions of Microsoft related to Microsoft press releases
• Mentions of Microsoft and Facebook were around twice the number of Apple (ranked 5th).
• Releases mentioning “cloud” technologies were more than twice as frequent as those referencing “social media”, however this was down from three times as frequent in January.
• iPad related releases were down 37% perhaps reflecting a calm before March’s iPad2 storm.
• Significant increases in mentions of telecoms brands e.g. Ericsson, Nokia and ZTE and technologies e.g. LTE and NFC, reflecting the hosting of Mobile World Congress during the month.

A presentation of the full details of the Top 25 technology brands and the Top 50 technology topics/products can be found here.

In order to be counted the brands, topics or products have to be mentioned prominently within a release by appearing near the start of the story and appearing more than once.

Commenting on the launch of the rankings Adam Parker, RealWire chief executive said “PRFilter is in a unique position to provide the PR and media communities with data about the stories that PR people are trying to tell, and the companies and topics around which there is likely to be the most, and the least, competition for attention.

This first month’s rankings demonstrate that a large number of stories are being created around certain brands and topics and not all of these are necessarily in areas that are likely to provoke great interest from the media.

“We hope that producing these monthly rankings will assist public relations practitioners in developing a higher proportion of stories that journalists and bloggers find of interest and lead to improved coverage for the companies concerned.”

The launch of the PRFilter Rankings follows the opening up of the PRFilter platform last month which allowed anyone to search for relevant press releases from the thousands it indexes each day.

PRFilter Technology PR Rankings February 2011

Notes to editors
The PRFilter Technology PR Rankings are based on an analysis of 43,989 press releases from January 2011 and 50,718 press releases from February 2011 indexed by PRFilter.

Brands, topics or products must be mentioned in the first 20 terms used in the releases (excluding common words such as “a”, “the” etc) and must also appear more than once in the release.

Where the number of releases which mention a brand, topic or product are the same the average prominence of the mentions is used to distinguish them.

About PRFilter
PRFilter (Patent Pending*) from RealWire finds the press releases journalists and bloggers want to see. It provides one tool to efficiently find stories out of thousands it aggregates each day. Its innovative, Active Interest Technology™ builds a personalised profile of individual journalists’ and bloggers’ interests from their own, or their publication's, published articles.

Releases from multiple distribution sources are collected, aggregated, matched and ranked against these profiles in near real-time. Public users can search for relevant releases or view the releases assessed as most relevant to particular topics. Registered users can access their own personalised results and teach PRFilter to better understand their interests by providing feedback on releases shown. Senders of releases benefit because their stories are likely to be seen by genuinely interested journalists or bloggers, rather than becoming lost in inboxes.

Answers to FAQs can be found here.

*Patents Pending: European patent application No. 09168495.1, International patent application No. PCT/GB2009/051048, and UK patent application No. 1003104.5

About RealWire
RealWire is a press release distribution company that specialises in the online media. Since its inception in 2000 it has worked on behalf of PR agency and corporate clients throughout the UK and Europe. The company is UK based and distributes news to relevant journalists, editors, bloggers and publishers across thousands of online media sites which cover a range of industries including Telecoms, IT, Consumer Tech, Gaming, Broadcast, Pharma/Healthcare and Banking and Finance.

It provides a unique service by not only distributing news and multimedia content, but by also providing clients with analysis of the potential influence that their news has generated online. RealWire was the first UK distribution company to introduce the Social Media News Release - a new kind of press release to cater for the online media world.

PRFilter, the first press release search engine, has been launched today to enable anyone to quickly find recent relevant press releases. The service indexes thousands of releases each day and is designed to save journalists and bloggers time and get PR stories in front of the most relevant media.

PRFilter’s search results are ranked based on a combination of relevance to the terms searched for and the extent to which PRFilter’s patent pending Active Interest Technology considers a release to be relevant to a greater number of journalists and bloggers. So the more people PRFilter thinks a release could be relevant to, the higher it is ranked.

The search application has been developed by UK press release distribution company RealWire and represents a significant expansion of its PRFilter platform. The technology was subject to testing by UK journalists and bloggers at the end of 2010 and initial feedback has been very positive.  Founder of UK PR and journalist community, UKTJPR, Andrew Lim, said, “PRFilter is a fantastic way to manage press releases and find interesting stories.”

Initial sources include key paid newswires and distribution services such as Business Wire, PRNewswire, MarketWire and RealWire themselves. In addition releases are starting to be sourced direct from a number of the world’s largest companies with the initial focus being on the technology and media industries. More sources are to be added in the coming weeks.

Adam Parker, Chief executive of RealWire, said “PRFilter is designed to help both the Media and PR communities to find relevant stories as quickly and easily as possible. In a world where relevance is increasingly at a premium we need tools that focus on increasing the signal to noise ratio, not simply amplifying it. PRFilter seeks to do this in a human way by basing its automated predictions of relevance on the topics that journalists and bloggers write about the most.”

PRFilter operates as a standalone service, though its relevance prediction technology is now integrated into RealWire’s own existing distribution service offering.

The PRFilter platform also allows journalists and bloggers to register to access a specific profile built automatically from their own or their publication’s articles. This profile then ranks the press release content based on the topics they write about the most. Registered users can also teach PRFilter to better understand their interests by providing feedback on the releases suggested.

About PRFilter
PRFilter (Patent Pending*) from RealWire finds the press releases journalists and bloggers want to see. It provides one tool to efficiently find stories out of thousands it aggregates each day. Its innovative, Active Interest Technology™ builds a personalised profile of individual journalists’ and bloggers’ interests from their own, or their publication's, published articles.

Releases from multiple distribution sources are collected, aggregated, matched and ranked against these profiles in near real-time. Public users can search for relevant releases or view the releases assessed as most relevant to particular topics. Registered users can access their own personalised results and teach PRFilter to better understand their interests by providing feedback on releases shown. Senders of releases benefit because their stories are likely to be seen by genuinely interested journalists or bloggers, rather than becoming lost in inboxes.

Answers to FAQs can be found here.

*Patents Pending: European patent application No. 09168495.1, International patent application No. PCT/GB2009/051048, and UK patent application No. 1003104.5

About RealWire
RealWire is a press release distribution company that specialises in the online media. Since its inception in 2000 it has worked on behalf of PR agency and corporate clients throughout the UK and Europe. The company is UK based and distributes news to relevant journalists, editors, bloggers and publishers across thousands of online media sites which cover a range of industries including Telecoms, IT, Consumer Tech, Gaming, Broadcast, Pharma/Healthcare and Banking and Finance.

It provides a unique service by not only distributing news and multimedia content, but by also providing clients with analysis of the potential influence that their news has generated online. RealWire was the first UK distribution company to introduce the Social Media News Release - a new kind of press release to cater for the online media world.

New web application PRFilter – prfilter.com – has launched in beta today to provide a unique aggregated source of press releases for journalists, editors and bloggers pre-filtered for individual relevance.

PRFilter’s patent pending Active Interest Technology™ ranks the relevance to the user based on a profile of their interests built automatically from their own or their publication’s articles. The ranked results can then easily be filtered further to find the most relevant stories in a given time period, in selected geographies and topics.

The system can also learn from user feedback on the press releases it recommends – both right and wrong - building a more accurate picture in the future.

The application has been developed by UK press release distribution company RealWire as a standalone service, though PRFilter’s predictive technology will also be integrated into its own existing distribution service offering.

Over the last two weeks it has been tested by a select group of UK based technology focused journalists with very promising results.

Editor of Electric Pig the gadget news site, James Holland, said, “Catering to the whimsy of fickle journalistic tastes is no easy task, but the intelligent tuning behind PRFilter shows great promise. A service that cuts the clutter, and brings me news I can actually use? Sign me up!”

Stuart Miles, owner and editor of gadget reviews site, Pocket-lint said, “PRFilter looks to be the service that will help me get the news I want and filter out the press releases I don't.”

While founder of PR and journalist community, UKTJPR, and editorial director at Recombu, Andrew Lim, said, “PRFilter is a fantastic way to manage press releases and find interesting stories.”

The beta version is currently indexing thousands of press releases each day from multiple distribution and wire services. Sources indexed include PRNewswire, Business Wire, Marketwire, Sourcewire and RealWire as well as direct announcements from over sixty major technology and media companies.

Chief executive of RealWire, Adam Parker, said, “Information overload is now common place in all on-line aspects of life and many companies are seeking ways to make it easier to find what we are interested in. Likewise the signal to noise ratio is degrading in many aspects of press release distribution so we created PRFilter as a resource for users to find relevant press releases quickly and easily.”

“While the benefits of using PRFilter for journalists are fairly obvious, PR professionals will also benefit from having peace of mind that when their press release is indexed by PRFilter it is more likely to be read by genuinely interested journalists and bloggers and not get lost among an inbox full of irrelevant ones.”

PRFilter is initially being targeted at the technology related media before being expanded to cover other sectors. Anyone who is interested in trying PRFilter themselves should email feedback@prfilter.com, Twitter @PRFilter or register their interest.

About PRFilter
PRFilter (Patent Pending*) from RealWire finds the press releases journalists and bloggers want to see. It provides one tool to efficiently find stories out of thousands it aggregates each day. Its innovative, Active Interest Technology™ builds a personalised profile of an individual’s interests from their own, or their publication's, published articles.

Releases from multiple distribution sources are collected, aggregated, matched and ranked against these profiles in near real-time. Users can then filter their personal results by relevance, geography, time, and even by topic. Senders of releases benefit because their stories are likely to be seen by genuinely interested journalists or bloggers, rather than becoming lost in inboxes.

*Patents Pending: European patent application No. 09168495.1, International patent application No. PCT/GB2009/051048, and UK patent application No. 1003104.5

About RealWire
RealWire is a press release distribution company that specialises in the online media. Since its inception in 2000 it has worked on behalf of PR agency and corporate clients throughout the UK and Europe. The company is UK based and distributes news to relevant journalists, editors, bloggers and publishers across thousands of online media sites which cover a range of industries including Telecoms, IT, Consumer Tech, Gaming, Broadcast, Pharma/Healthcare and Banking and Finance.

It provides a unique service by not only distributing news and multimedia content, but by also providing clients with analysis of the potential influence that their news has generated online. RealWire was the first UK distribution company to introduce the Social Media News Release - a new kind of press release to cater for the online media world. 

• 81 per cent of press releases that do include multimedia are limited to a photo or graphic
• 2 per cent of press releases include audio or video elements

RealWire, the UK press release distribution company that targets the online media, has carried out an analysis of the extent to which multimedia is being used by PR practitioners to enhance their press releases.

The analysis was based on 2,847 press releases distributed across six newswires in the early part of December 2009. The key findings are:
 
• 46 per cent include content other than text
• 71 per cent of these “multimedia” releases just consist of the company logo
• 13 per cent are “true” multimedia releases where “true” means include content other than a company logo
• 2 per cent include audio and/or video
• 2 per cent include social media content such as embedded YouTube videos

Commenting on the results Giles Shorthouse, RealWire Business Development Executive said “In an online digital world where content can be created in multiple mediums and then shared in social media communities, it is surprising, and a little disappointing, to see such a small proportion of PR stories taking advantage of these opportunities.”

RealWire has been at the forefront of helping the PR community to tell its stories more creatively. It doesn’t charge clients extra to distribute images, supporting documents or include related links within their releases and its audio/video distribution is believed to be amongst the most cost effective in the industry. This investment in multimedia support is reflected in the fact that 46 per cent of RealWire’s releases were found to be “true” multimedia releases.*

The company was also the first UK distribution company to implement the Social Media News Release format as an option in the summer of 2007 and is ranked top of Google.co.uk for this topic.

Adam Parker, RealWire’s Chief Executive said “From our perspective the barriers to utilising multimedia that seem to exist are the prohibitive costs that some services charge to distribute multimedia content, a lack of planning and collaboration between different marketing disciplines with regards to sharing relevant content and an apparent skills gap where audio and video creation is concerned. As an industry we need to address these challenges so we can enhance the creativity of our storytelling.”

More commentary from Adam about the research can be found here.

Notes on analysis
The research was carried out in house by RealWire from 9th-14th December. The analysis was performed on 2,847 releases distributed on 2nd December 2009 by a combination of PRNewswire, Businesswire, Marketwire, PRWeb, Sourcewire and RealWire.

*The comparison figure for RealWire was from an extended sample of releases sent over the period 2nd-9th of December so that the sample size was more significant to base the comparison on.

Full details of the analysis can be found in the findings report here.

RealWire
RealWire is a press release distribution company that specialises in the online media. Since its inception in 2000 it has worked on behalf of PR agency and corporate clients throughout the UK and Europe. The company is UK based and distributes news to relevant journalists, editors, bloggers and publishers across thousands of online media sites which cover a range of industries including Telecoms, IT, Consumer Tech, Gaming, Broadcast, Pharma/Healthcare and Banking and Finance.

It provides a unique service by not only distributing news and multimedia content, but by also providing clients with analysis of the potential influence that their news has generated online. RealWire was the first UK distribution company to introduce the Social Media News Release - a new kind of press release to cater for the online media world.

As Germany announces that it has come out of recession, RealWire, the online news distribution and monitoring company, has today launched its German language service. In line with the company's drive for delivering relevance to online publishers the service will be based around the RealWire.de website which provides the same information and functionality as the company's global site.
 
The launch of RealWire.de follows the company’s appointment of Manuel Weinelt in 2008 as Business Development Executive Deutschland. Manuel has been a key part of the team who have developed this German specific service and he will act as the primary point of contact for both new and existing German speaking clients of RealWire. 

Manuel commented "RealWire has relevancy at the very heart of the business. The launch of RealWire.de, and my appointment, highlights RealWire’s commitment to providing our service as effectively as possible to the German speaking market and I am excited that we now have a dedicated site for our clients in the relevant territories".

The development follows a number of service enhancements that have been made throughout the year including industry specific Twitter feeds and personal RSS feeds for receivers of RealWire content.

Adam Parker, chief executive of RealWire, commented: "This move is about much more than simply translating our existing site. It is about being able to communicate and deal with German speaking clients on their own terms, and providing a service that is as good as the service we would provide to English speaking clients. It is about being more relevant to the German market in every way."

"A number of German clients that use us to reach global English speaking markets suggested that our approach would help them reach the growing German online media sector as well.  This development responds to that need."

RealWire’s German language website can be found at www.realwire.de and features full service information, including videos such as The Online World and Releasing Influence, which are available in English at www.realwire.com.

RealWire
RealWire (formerly webitpr) has specialised in online news distribution since its inception in 2000 and works on behalf of PR agency and corporate clients throughout the UK and Europe. The company is UK based and distributes news to its large database containing thousands of online media which cover a range of industries including Telecoms, IT, Consumer Tech, Gaming, Broadcast, Pharma/Healthcare and Banking and Finance.

It provides a unique service by not only distributing news and multimedia content but by providing clients with analysis of the resulting influence that their news has generated online. RealWire was the first UK distribution company to introduce the Social Media News Release - a new kind of press release to cater for the online media world.

Globaler Versandservice hilft deutschen Unternehmen, Pressemitteilungen auf branchenrelevanten Websites zu platzieren.

Lincoln, August 2009 –  Der internationale Presseversand-Service RealWire gibt den Start einer deutschsprachigen Website bekannt. Mit Hilfe der übersichtlichen Online-Plattform, lassen sich Pressemitteilungen unkompliziert und schnell im Web verbreiten.

Der Service funktioniert nach dem Sender-Empfänger Prinzip. Kontakte die News erhalten, haben sich entweder selbst auf der Plattform registriert oder zugestimmt Pressemitteilung eines bestimmten Themenbereiches erhalten zu wollen, sei es per E-Mail, als RSS-Feed oder via Twitter.

Das britische Unternehmen bietet seinen Kunden bereits seit 2000 einen globalen Verteilerservice für Pressemitteilungen an. Seit den Anfängen des Unternehmens gelingt es RealWire nachhaltige Beziehungen und persönliche Kontakte zu einflussreichen Websites aufzubauen. So entstand im Laufe der Jahre eine umfangreiche Kontaktdatenbank, die sowohl Online-Newssites als auch Blogs, Portale, Foren, Meinungsmacher und Aggregatoren umfasst.

„Da wir unseren Kontakten nur relevanten Content liefern möchten, verwenden wir keine Standardverteiler, sondern wählen geeignete Kontakte für jede Pressemitteilung individuell aus. Nur wenn der Inhalt der Meldung bei der Auswahl geeigneter Empfänger genau berücksichtigt wird, kann sichergestellt werden, dass eine Pressemitteilung von Menschen gelesen wird, die auch Interesse daran haben und die Meldung nicht als Spam erachten“, erklärt Manuel Weinelt, Business Development Executive Deutschland.

Da das Internet heutzutage als wichtigste Informationsquelle gilt, wird es für Unternehmen immer notwendiger, sich so zu positionieren, dass man von Kunden, Interessenten und Stakeholdern wahrgenommen wird. Online-Pressemitteilungen können hierbei einen wertvollen Beitrag zur externen Unternehmenskommunikation leisten.

In den vergangenen Monaten wurde der Service speziell an die Bedürfnisse deutschsprachiger Kunden angepasst, die beispielsweise nun im Schwerpunktbereich ITK, mit 2200 englischsprachigen und 550 deutschsprachigen Kontakten, sowohl den regionalen als auch internationale Märkte ins Visier nehmen können. Dies alles unter der Verwendung einer deutschsprachigen Plattform.

Nach der Anmeldung, haben Kunden hier die Möglichkeit Pressemitteilungen in verschiedenen Formaten, mit Bild-,Ton- oder Videomaterial, zu relevanten Kontakten zahlreicher Branchen und Zielregionen versenden zu können.

Optional findet eine innovative Tracking-Technologie Online-Veröffentlichungen und berichtet über den relativen Einfluss der Websites, auf denen eine Pressemitteilung publiziert wurde. Zusätzlich zur Analyse und Bewertung der Websites, stehen verschiedene Reporting-Tools und Online-Clippings zur Verfügung.

Unternehmen und PR-Agenturen bekommen mit RealWire einen internationalen Partner zur Seite, dessen Service einen Mehrwert für eine nachhaltige Unternehmenskommunikation darstellt.

Weitere Informationen finden Sie unter http://www.realwire.de/.

Über RealWire
Realwire Ltd. (früher webitpr) ist seit der Gründung im Jahr 2000 auf den Versand von Online-Pressemitteilungen spezialisiert. Das britische Unternehmen verbreitet News mit Hilfe einer umfangreichen Datenbank aus den verschiedensten Industriesektoren, wie Telekommunikation, IT, Unterhaltungselektronik, Pharma, Healthcare und Finanzwesen.

Erzielte Veröffentlichungen können im Rahmen einer Online-Medienbeobachtung durch RealWire aufgefunden und mit Hinblick auf den erreichten potentiellen Einfluss analysiert und bewertet werden.

The Social Media News Release is a new kind of press release designed to cater for the online media world. The concept was originally suggested by Todd Defren of SHIFT Communications in 2006 and RealWire was the first UK distribution company to offer the format as an option in the summer of 2007.

The analysis looked at 997 of the releases that RealWire distributed between 1 December 2008 and 31 May 2009. Of these, 71 releases were Social Media News Releases and the coverage results were taken from RealWire’s Proveit™ release evaluation service.

“The results suggest a big tick in the box for SMNRs” commented chief executive Adam Parker, “but a simple regression analysis on the data suggests that a release just being an SMNR as opposed to a traditional release, only explains a small proportion of the variation in the performance.”

“I would suggest that the most likely reason is that the additional investment needed to produce a SMNR means that clients are more likely to use them for their most interesting stories. It is this investment in quality that then pays dividends with the features of the SMNR allowing the user to enhance that storytelling and so produce the improved results.”

“To me,” concludes Adam, “It’s about - Less stories, more creatively told, to the right people.”

Results of Analysis

	Social Media News Release	Traditional Press Release	Difference
Average Coverage per release	43.1	35.7	21%
Average Editorial Coverage per release	10.2	4.9	108%
Average Blog Coverage per release	4.8	1.1	336%
Pickup rate i.e. one piece of editorial/blog coverage	90.0%	82.0%	10%
Releases achieving 4 or more pieces of editorial/blog coverage	62.0%	41.0%	51%