Recent Social Media Releases from RealWire

• Apple’s dominance of mobile web traffic appears to be fading
  
• Android traffic now ahead in the US; Apple still leads in the UK
  
• BlackBerry share of web traffic remains stable
  
• Nokia starting to slide in India
  

READING, UK 27th January 2012
51Degrees.mobi, the leading provider of device detection and web optimisation solutions, has today published an analysis of the mobile devices its online partners detected browsing the internet last year.
The 51Degrees.mobi Mobile Web Trends 2011 white paper shows that the proportion of mobile web visitors in the USA with Android devices overtook Apple users by the end of the year. The share of Apple iOS web traffic in December 2011 fell to 34.1% in the US, while Android increased to 36.6%.
In Europe, Apple remained ahead with 42.6% of mobile web visits despite an increase in Android usage to 25.5% by the end of 2011.
Figures for RIM’s BlackBerry OS were stable in the USA and Europe throughout the second half of 2011, varying by just a fraction of a percentage point. Both regions saw BlackBerry usage remain at around 9% of all mobile web traffic.
Unlike the mobile market in Europe and the USA, mobile phone use in India has been dominated by Nokia and its Symbian operating system for several years. Nokia mobile web visits fell in H2 2011 from 57.3% of the total figure to 50.6% by the end of the year.
The data has been collated from customers who use 51Degrees.mobi free and premium device detection services.
“The battle for mobile operating system dominance is far from over”, said 51Degrees.mobi CEO James Rosewell. “Apple experienced record sales of iPad2 and iPhone devices, yet its share of mobile web traffic declined in the US and Europe - indicating just how many more Android based products were used online in the same period.”
Users of 51Degrees.mobi’s services detected over 140 million device visits in December 2011, giving the company a unique insight into mobile internet use. It shares this information with owners of web sites who provide it with mobile device data and with customers who’ve purchased a Support & Maintenance Agreement. More information is available online at http://51Degrees.mobi 
About the report:
The 51Degrees.mobi Mobile Web Trends 2011 white paper is available to download free from http://51Degrees.mobi. It analyses the overall percentage of mobile phones, tablets and other devices that access mobile-optimised websites around the world. Data has been sourced from websites using 51Degrees.mobi device detection and web optimisation.
Europe, the USA and India were chosen for this research due to the high volume of mobile web visits recorded throughout 2011. In each case, the country or region refers to the location of the web site. France, Germany, Italy, Spain and the United Kingdom (the ‘EU5’) have been grouped together for the Europe metrics.
About 51Degrees.mobi:
51Degrees.mobi provides a portfolio of technologies that extend an organisation’s existing online skills and investment to work on mobile devices as well. It delivers cost-effective, risk-free device detection, web optimisation and mobile analytics solutions enabling developers to maximise the customer’s experience of using a smaller screen. With over 25 years’ management expertise in developing and managing mobile web services, 51Degrees.mobi is used by 10,000s of websites and supports over 140 million devices visits every month.

SKINS is proud to support ambassador Rory McIlroy as he kicks off his 2012 season and campaign to claim the world number 1 title. The acclaimed golf professional, who is currently ranked number 3 in the world, had a fantastic year of accolades in 2011 including winning the US Open by a record margin.
It’s not just on tour that his talent has been evident, Rory recently showed off his golfing prowess during a round of golf at The Belfry. Captured on film before he played the renowned 10th hole on the Brabazon course, Rory shows some impressive skill and then takes aim at the iconic Belfry Bell. Check out the video here.
Rory has been wearing SKINS for the past two years and the compression sportswear brand has a range specially developed for the sport, the G400. The garments are designed to ensure that all muscles work effectively in unison, when swinging a golf club, promoting a heightened sense of body movement and spatial awareness.  SKINS aren’t just for on the course either, the RY400 recovery range has been designed to help reduce recovery time, so you can get back out again sooner and be ready to take on the next 18 holes.
SKINS ambassador Rory McIlroy comments:
“There are other compression garments around, but I've found SKINS to be the best and most effective.  The G400 range is designed with the golfer in mind and helps me perfect my swing, as well as allowing me to train harder on-and-off course and for longer.  In fact I even sleep in the recovery range after a tough work-out, you feel a whole lot fresher in the morning.”
SKINS garments wrap the muscles in a second ‘skin’ and apply the correct levels of pressure to accelerate blood flow and increase oxygen delivery to working muscles, improving power, stamina and aiding recovery.  Whatever the sport, SKINS allow athletes to train harder, compete longer and recover faster.
Rory McIlroy SKINS file
Sport: Golf
Born: 4 May 1989 (1989-04-05)
Nationality: Northern Ireland
Height: 5ft 10ins (1.78 metres)
Biography
Rory McIlroy has been utilising SKINS since 2010. He is currently ranked world number 3 golfer.
Achievements:
2011: UBS Hong Kong Open champion
2011: Lake Malaren Shanghai Masters Champion
2011: US Open Champion
2010: member of the victorious European Ryder Cup Team
2010: won the Quail Hollow Championship shooting a course record 62 on the final day
2009: Rory finished 2nd place in the inaugural European Tour Race to Dubai
2009: victory in Dubai Desert Classic
2009: elevated to the top 50 in the Official World Golf Rankings after a play off for the USB Hong Kong title, assuring a coveted place in 2009 Masters Tournament at Augusta
2008: played in the Volvo Masters at Valderrama and so entered the top 100 in the Official World Golf Rankings
2007: won the Silver Medal as leading amateur at the Open Championship in Carnoustie
2005: youngest winner of the West of Ireland & Irish Close Championship
2004: represents Europe in the winning Junior Ryder Cup team
At 16 plays his first professional European Tour event at The Forest of Arden
Aged 9 his first hole in one
Rory hit a 40 yard drive at the age of 2
- ENDS -
Notes to Editors
In Australia, in 1996, SKINS embarked on a massive challenge: to create a sports garment that improved performance and aided recovery. SKINS invested heavily in research to make this happen and is now Australia’s leading therapeutic compression brand and fast gaining similar recognition around the world.
SKINS continue to make their number one focus research and development in order to improve, rigorously test and expand the range of products. SKINS are the only therapeutic compression sportswear brand supported by numerous independent studies published in peer reviewed medical journals. SKINS are also the only compression garments recommended and endorsed by the Australian Physiotherapy Association. 
Please visit www.skins.net for further information

~New telephone systems estimated to save EDP £17,000~
London, England – 25 January 2012:  Managed communications provider, Foehn is working with EDP PLC, a supplier of advanced technology software solutions, to simplify and improve its communications network. Foehn’s installation of SIP trunks and the open source telephony toolkit, Asterisk, is estimated to save EDP £17,000 a year.
EDP initially selected Foehn to reduce its telecoms costs and systems complexity of communicating between its four major operating sites including Sheffield, Warrington, East Grinstead and its data centre in Milton Keynes, as well as help them upgrade to a better quality system. EDP were keen to replace VoIP phone systems and eight-channel ISDN30 lines at each site, which were costing a significant amount each month.
“Rental of our ISDN lines alone had spiralled to £17,000 a year and although we had VoIP capability between sites, the quality was awful,” said Chris Spicer, head of IT at EDP. “Our system was beginning to become quite complex to manage and replacement would have cost us over £30,000.”
Foehn’s solution made use of SIP trunks to connect the four sites together, removing the need to have individual systems and lines at each site. Foehn also installed a 70-extension centralised system at EDP’s data centre. “Often companies are paying for technology, like ISDNs, that they no longer use and it can mean racking up unnecessary bills. Using our technology we gave EDP a much more reliable system with enhanced features with none of the voice quality problems they had from their legacy VoIP system,” explained James Passingham, CEO and founder of Foehn.
The largest impact of Foehn’s telecoms solutions is likely to be its cost savings. “By eliminating unnecessary ISDN lines Foehn estimate that we should be able to make a return on our investment within the first year,” Spicer added.
About EDP:
Established in 1965 to supply on-line computer services, EDP has serviced the merchant distribution industry ever since. Through development of the specialised MERCHANT software application during the 1980's and acquisition of leading software developers, BML, BCT and Disys Associates through the 1990's, EDP has built an unrivalled expertise. This experience has created a unique understanding, both of the needs of the industry and also, of how technology can be applied to improve business processes and increase profitability in the 2010's. www.edp.co.uk
About Foehn:
Managed Communications Provider, Foehn was set up in 2000 by James Passingham to manage and implement systems within mission critical and telco class networks and data centres across the entire EMEA region.  The company specialises in IP network and communication solutions for retailers, call centres and small and medium sized businesses. www.foehn.co.uk

23 January 2012, London: To mark the launch of the UN’s Year of Sustainable Energy for All, global supermodel and UN Goodwill Ambassador Gisele Bundchen, experienced the reality of energy poverty in a recent visit to Kenya.
In association with international development charity Practical Action and the United Nations Environment Programme (UNEP), the recently accredited ‘world’s greenest celebrity’ visited energy access projects in the country to get a direct insight into the lives of people living with and without energy.
During her stay Gisele took part in a dawn firewood collection with communities in Kisumu, Western Kenya, who still cook on traditional fires that fill homes with toxic smoke, learnt about the use of bio-gas (turning human waste into power) in East Africa’s biggest slum, Kibera, and witnessed how people are transforming their lives through the use of small-scale hydro systems– built and managed by local people.
According to the UN;

• One in every 5 people on earth lives without access to electricity and the opportunities it provides for learning and earning a living.
  
• Twice as many – nearly 3 billion people – use wood, charcoal or animal waste to cook their meals and heat their homes, exposing themselves and their families to smoke and fumes which damage their health and kill close to 2 million people each year.
  
• Sub Saharan Africa is the region most acutely affected by energy poverty in Kenya just 18 per cent of homes have power.
  

With the launch of the UN Year of Sustainable Energy for All and the Rio +20 Earth Summit on the horizon, decision-makers are beginning to recognise energy access as essential for development. This trip was designed to raise the profile of the issue and help highlight the importance of energy access for development across the globe.
Practical Action works closely with communities providing them with the skills, tools and confidence to challenge their poverty. For many the dream of being able to access energy is a distant reality but by ensuring that development is owned by the community and is sustainable, provides people with the opportunity to work themselves out of poverty.   For example, small-scale hydro schemes can provide a free, clean, source of power all year round and metal cooking hoods which are cost effective and efficient are proven to significantly reduce indoor smoke levels.
However, the lack of energy access across the globe has been cited by the UN as one of the greatest barriers to achieving the Millennium Development Goals (MDGs). Based on current trends, by 2030, the same number of women, men and children will be living without modern energy as today.
To tackle this injustice, the UN-led Sustainable Energy for All initiative is promoting three energy goals for 2030: achieving universal access to modern energy services, doubling the historic rate of improvement for energy efficiency, and doubling the share of renewable energy in the energy mix.
Margaret Gardner, Director at Practical Action commented, “The international community recognises a number of basic rights: the right to water, the right to food, the right to health, the right to adequate housing, the right to earn a living and the right to take part in cultural life. Missing from this list is the right to energy. Yet, everyone needs energy to cook food, to heat the home, to earn a living, to benefit from good health and education services. Energy poverty denies people a basic standard of living, which should be available to all.
“As a UNEP Ambassador, Gisele recognises that no issue is more relevant to the future of the global economy, the prosperity and well-being of the world’s poorest people, and the preservation of our planet, than sustainable energy. Her passion, credibility and commitment to energy access will draw significant attention to this pressing development issue and help to ensure that in two decades time, every women, man and child has access to the power to challenge work their way out of poverty.”
ENDS
Notes For Editors:
Practical Action uses technology to challenge poverty in developing countries and is this year’s UN official communications partner for the campaign “Sustainable energy for all”.
Our strength is our approach. We find out what people are doing and help them to do it better. Through technology we enable poor communities to build on their skills and knowledge to produce sustainable and practical solutions. Thus transforming their lives forever and protecting the world around them.
By doing this each year we help around a million people break out of the cycle of poverty …for good.