Social Media News Release

Ah Christmas, a time of coming together, celebration, music and loving thy neighbour just that little bit more.

At LBi, we thought we'd take this to heart, and ask ourselves to mark Christmas through our core value of collaboration.

Mobile Mobile is a massive sculpture made of recycled mobile phones that plays Choir of the Bells when you tweet it. You can also play the blighter live like a great big circular piano gizmo thing.

Mobile Mobile is a joyous seasonal story of upcycling* using old phones and collaboration.

Following an agency-wide mobile phone upgrade, an idea was hatched to recycle the phones in the form of an interactive sculpture. Essentially each phone is assigned a tone and is individually addressed by a computer to play the jingle or whatever the qwerty keyboard wants it to do.

Our COO, not normally the most frivolous of elves, got in touch with his inner Joseph and painstakingly sawed out the giant plywood polo from which all the recycled phones now hang. One of our colleagues in finance with piano skills played the midi file for the tune and the lads in IT took time out from turning it off and turning it on again to figure out the complexities of making all the kit work. And an army of agency staffers from designers and writers, to the facilities team and our managed services hosting heroes got together to hoist the beast up in our lobby. You might call it the hive mind of the agency. For us it's just the way we work and a lovely way to celebrate the end of another great year.

View more of the making of Mobile Mobile on Ning

Watch the making of Mobile Mobile on YouTube

* Upcycling is a component of sustainability in which waste materials are used to provide new products.

About LBi
LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The company employs over 1,500 professionals located primarily in the major European, American and Asian business centres such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam.

www.lbi.co.uk