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Jamie Oliver and Sainsbury's team up to feed cash-strapped families for a fiver
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Jamie Oliver said: “I’ve always been concerned about families trying to eat well on a budget and this initiative by Sainsbury’s goes a long way to helping those who are counting the pennies.” Judith Batchelar, Sainsbury’s Director of Own Brand said: “We’re determined to offer good quality, fresh food for our customers at an affordable price. These prices are lower in real terms than they were before World War 1 and our £5 feasts will satisfy a hungry family of four. Britain may be tightening its belt this year, but the family members who enjoy our £5 feasts won’t be left hungry.”
About J Sainsbury plc
J Sainsbury plc is a leading UK food retailer with interests in financial services. It consists of Sainsbury's Supermarkets, Sainsbury's Local, Bells Stores, Jacksons Stores and JB Beaumont, Sainsbury's Online and Sainsbury's Bank. It employs 148,000 people.
Our objective is simple; to serve customers well and thereby provide shareholders with good, sustainable financial returns. We aim to ensure all colleagues have opportunities to develop their abilities and are rewarded for their contribution to the success of the business. Our policy is to work with all of our suppliers fairly, recognising the mutual benefit of satisfying customers' needs. We also aim to fulfil our responsibilities to the communities and environments in which we operate.
At Sainsbury's we will deliver an ever improving quality shopping experience for our customers with great product at fair prices. We aim to exceed customer expectations for healthy, safe, fresh and tasty food making their lives easier everyday.
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