Social Media News Release

Blyk Launches http://media.blyk.co.uk/ as “One Stop Shop” Designed for Advertisers and Agencies

30May2008

Agency Contact

Anna Loftin or Caryn Lobley or Suzanne Ellis
GCI
Tel: +44 (0) 207 072 4050 / +44 (0) 207 072 4223 / +44 (0) 207 072 4288
aloftin@gciuk.com / clobley@gciuk.com / sellis@gciuk.com

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Core Facts

Blyk, the new mobile network for 16-24 year olds funded by advertising, today launches its new media site as a comprehensive online information domain for advertisers and agencies – constantly updated with insights and case studies.

Go to http://media.blyk.co.uk/ for an explanation of Blyk as a youth media channel that works; insight into Blyk’s 16-24 year old member base; and how to start and maintain a Blyk campaign. Also, view tried and tested campaign results from brands including Penguin, COI, L’Oreal, Boots and Brylcreem.

Briefs can also be sent directly from this site to the Blyk team and a staff member will respond by the following working day.

In line with the media site, Blyk is offering Blyk Breakfasts for advertisers and agencies from 17th June. This will offer attendees a more detailed understanding of the highly targeted campaigns Blyk can deliver and useful insights into the 16-24 year old market.

Quotes

Shaun Gregory, UK CEO, Blyk, said: “This site tells advertisers and agencies everything they need to know about Blyk as an effective youth media channel. Within the different sections of the site, readers can find out for themselves how to use Blyk as a stand-alone channel or complementary media within the rest of their communications mix.”

Boilerplate Statements

About Blyk
Blyk is the new mobile network for 16 – 24s that’s funded by advertising. Blyk links young people with brands they like and gives them free texts and minutes every month. Blyk was co-founded in 2006 by Pekka Ala-Pietilä and Antti Öhrling and has offices in Helsinki, Finland and London, UK. Blyk is now operating in the UK, with other European markets to follow. For more information visit http://media.blyk.co.uk/