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The Panasonic LUMIX G3: Creativity without limits

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Client
Claire Eaton-Whitfield                                                   
E-mail: claire.eaton-whitfield@eu.panasonic.com                            
Tel: +44 (0)1344 853552

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LUMIX G3 with lens range LUMIX G3 with lens range
LUMIX G3 - four colour options LUMIX G3 - four colour options

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Core Facts

  • Panasonic has today revealed the LUMIX G3, the world's smallest and lightest interchangeable lens system camera[1]

  • With an exceptional range of features and stunning image quality packed into a lightweight aluminum design, the LUMIX G3 turns everyday moments into works of art

  • A new 16.0-megapixel sensor and Venus Engine VI FHD image processor delivers the exceptional image quality that was once restricted to large, heavy DSLR cameras

  • 25 percent smaller the LUMIX G2, weighs less than 340 grammes, with an easy-to-handle grip

  • The world’s fastest pinpoint auto focus speed[2]

  • Full HD AVCHD movie recording, long recording times and intuitive controls help create the perfect movies with ease

Main body text:
Panasonic has today revealed the LUMIX G3, the world's smallest and lightest interchangeable lens system camera.[3] With an exceptional range of features and stunning image quality packed into a beautifully lightweight aluminium design, the LUMIX G3 turns everyday moments into works of art.

Let your creativity loose
The LUMIX G3 has raised the bar in interchangeable lens camera image quality. With an optimal balance of the imaging engine and sensor size, the LUMIX G3 produces exceptional image quality to take your photography to the next level.  A 16.0-megapixel Live MOS Micro Four Thirds Sensor means images will be cleaner and freer of noise than ever.

Stunning images, with no limits
The newest camera in Panasonic’s Lumix G Micro System, the LUMIX G3 will change existing notions of what a high-quality camera should look like. Eliminating the need for the ‘mirror box’ found in DSLR cameras, the advances in quality are packed into a compact, easy-to-grip aluminum design. At 25 percent smaller than its predecessor, the LUMIX G3 is designed to go anywhere you do. 

Never miss the perfect moment
Life happens quickly, but with the LUMIX G3 you’ll never miss the perfect shot. It can automatically focus your picture in up to 0.1 seconds - the world’s fastest pinpoint auto focus speed.[4] High-speed burst shooting capabilities means you can capture multiple shots of fast-moving subjects, even at high resolution. Whether you want to take photos from about your head at a concert or frame a portrait with your eye close to the camera, a choice of using either the Electronic View Finder or the high-resolution free-angle LCD screen means you can make the most of every shot.

Controls to help make the most of every shot
The LUMIX G3 lets you capture great photos from the very first shot with iA+ (Intelligent Auto Plus) mode. Auto Focus can be set with one touch; Face Recognition will remember the settings for your friends; and Intelligent Scene Selector will automatically switch to the appropriate mode according to the subject touched.

Capture your memories with Full HD Movie capability
The quality advances of the LUMIX G3 are not restricted to still photos. The camera lets you take over the Hollywood director’s chair to record Full HD movies. Long recording times and intuitive controls help you create perfect movies with ease. The LUMIX G3’s 16.0-megapixel sensor means the camera can record in Full HD AVCHD 1920 x 1080, 50i, producing higher quality movies with minimal noise. The Full-time AF and AF Tracking functionality allows you to take high-quality movies effortlessly. With just one touch of the screen, the LUMIX G3 locks on and automatically "tracks" the subject and keeps it in focus as it moves.

Links
Further LUMIX G3 information
Further information on Lumix G Lens range
Twitter

Key features:

  • Image Sensor 16.0 MP LIVE MOS

  • Engine Venus Engine VI FHD

  • ISO setting Auto / Intelligent ISO / 160 / 200 / 400 / 800 / 1600 / 3200 / 6400

  • AF speed Approx 0.1 seconds (measured with the LUMIX G3 attaching LUMIX G VARIO 14-42mm / F3.5-5.6 ASPH. / MEGA O.I.S. (H-FS014042) to move the lens position to “2m” from “infinity” position )

  • Burst shoot: 4 fps (16.0M) / 20 fps (4M)

  • Movie recording: AVCHD 1920x1080 50i (Sensor Output 25fps), AVCHD 1280x720 50p (Sensor Output 25fps)

  • View finder: Approx. 100% Field of View, 1.44mil dots equiv.

  • LCD Screen: 3.0”,  3:2,  460K dots Free Angle Touch LCD

  • Size: 115.2 x 83.6 x 46.7 mm (excluding protrusions)

  • Weight: 336g (body only)

  • Built-in Flash: TTL Built-in-Flash, GN 10.5 equivalent, built in pop-up

  • Interface: HDMI, USB 2.0, Digital AV Out, Remote input, microphone, speaker.

[1] For an interchangeable lens system camera with a viewfinder as of May 12, 2011
[2] As of date of release, 12 May 2011. The time for focusing on the subject is measured with the DMC-G3 attaching LUMIX G VARIO 14-42mm / F3.5-5.6 ASPH. / MEGA O.I.S. (H-FS014042) to move the lens position to “2m” from “infinity” position. The zoom position is in wide range. Panasonic measurement method.
[3] For an interchangeable lens system camera with a viewfinder as of May 12, 2011
[4] The time for focusing on the subject is measured with LUMIX G VARIO HD 14-140mm / F4.0-5.8 ASPH. / MEGA O.I.S. (H-VS014140) to move the lens position to “2m” from “infinity” position. The zoom position is in wide range. Panasonic measurement method.

Quotes

Sven Dabelstein, Senior Manager Product Marketing, Optical Products, Panasonic Marketing Europe:
When you want to take your photography to the next level, there’s no need to carry around a heavy, complex DSLR. Our LUMIX G range gives you a camera designed around you - small and light, flexible and easy to use – which delivers the highest quality images. With the LUMIX G3, there really is no limit to your creativity.”

Boilerplate Statements

About Panasonic
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 8.69 trillion yen (€79 billion) for the year ended March 31, 2011. The company's shares are listed on the Tokyo, Osaka, Nagoya andNew York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net.