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SquareTrade's research finds customers report iPad 2 damage 3.5 times more likely than iPad 1

10.1% of iPad 2 SquareTrade warranty owners reported a failure or accident within first 12 months of ownership.

London, 14 March 2012 - SquareTrade, the largest independent warranty provider in the world, just completed an extensive report on iPad breakage rates. Based on data compiled from 50,000 SquareTrade iPad customers, the company found that iPad 2 owners reported breakage 3.5 times as often as iPad 1 owners.

The entire study is available for download here: http://www.squaretrade.com/pages/ipad-reliability-1203 

Highlights of the study include:
- 9.8% of iPad 2 owners reported a failure from accidental damage within the first 12 months, compared to only 2.8% of original iPad 1 owners.

- Because the rate of accidental damage tends to happen on a straight line basis, SquareTrade projects almost 20% of its iPad 2 warranty customers to report accidental damage over 2 years, compared to 5.5% of iPad 1 devices.

- Customer data reveals that outside of accidents, the iPad remains an extremely reliable device. Minimal normal use failure rates have even further decreased for the iPad 2.

About SquareTrade
Founded in 1999, SquareTrade offers warranties that make sense, with fair prices and no-hassle service. The company boasts millions of customers who have consistently rated the warranty service 5-star reviews. SquareTrade was named one of PC Magazine's Top 100 Websites of 2010, is the winner of the 2011 Stevie Award for Sales & Customer Service, and the 2011 Golden Bridge Award for Best Customer Service. SquareTrade is privately held and headquartered in San Francisco. For more information, visit SquareTrade.com or find SquareTrade on Facebook.

About Red Lorry Yellow Lorry
Headquartered in London, Red Lorry Yellow Lorry delivers integrated traditional and digital PR and communications to some of the world’s most innovative companies. Its client list features major technology and content providers in the media, telecoms and ICT industries. These include Aspera, Avid, Barclays Bank, BBC Studios and Post Production, Cinesite, Comverse, eBay, InternetQ and Nevion.

The company is listed in PR Week as one of the UK’s top 20 technology PR agencies. It runs global campaigns through its offices in London, Los Angeles and Singapore and its Convoy partner agency network.

For more information visit http://www.rlyl.com/.

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