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Euro RSCG London to bring the world's first giant, neon, cocktail-infused dessert chamber to guests of the official Social Media World Forum party

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Sarah Van Praagh
Euro RSCG London
+44 (0)7974 217 812
Sarah.vanpraagh@eurorscg.com

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Bompas and Parr Chewing Gum Factory

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Bompas and Parr Alcoholic installation

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Euro RSCG London will bring the world's first ever giant, neon, cocktail-infused dessert chamber and installation to guests of the official Social Media World Forum after party on 29th March at Amika nightclub from 8 till late.

Bompas and Parr (also known as the Jelly Mongers) and named by The Independent newspaper as one of the crucial "15 people who will define the future of arts in Britain" in 2011 will create the first ever neon cocktail-infused dessert chamber installation for Euro RSCG London's guests, creating a memorable party experience.

In order to create a unique and memorable experience for the Social Media World Forum after party, integrated advertising agency, Euro RSCG London has teamed up with Bompas and Parr, also known as the Jelly Mongers, to create a cocktail installation that all 200 guests can become part of.  Bompas and Parr’s creations sit somewhere between experiential architecture, culinary genius, innovation and cutting edge technology.  They create installation experiences for everyone to taste and share.  The two old Etonians have a history of creating the spectacular. They've become famous for making Calpol cupcakes, a 6ft gingerbread Gherkin and recent projects include a vast glowing jelly installation for San Francisco MOMA; a walk in cloud of breathable G&T and creating an Architectural Punchbowl where they flooded a Robert Adam building with 4 tonnes of Courvoisier Punch.

Euro RSCG London is also in the business of creating memorable and shareable experiences for brands.  With a fully integrated offering including social media, advertising, digital and PR they create brand experiences that consumers will want to share and talk about.  Euro RSCG London has just won TED's prestigious award for the creating one of the top global 'Ads worth spreading'  in 2011 for the Dulux 'Let's Colour' campaign.
  
Euro RSCG London, is sponsoring the Social Media World Forum, running from 29th to the 30th March at Olympia. They will be situated at Stand 51 and welcome all visitors. CEO, Russ Lidstone will be giving the keynote speech at 12:30 on 29th and will be examining the Dulux ‘Let’s Colour’ campaign and explaining the secrets behind creating memorable brand experiences. As Integrated Communications Sponsors, during the event, the agency will be working with industry power tweeters to amplify highlights of the two-day event. Euro RSCG will be also hosting the official Social Media World Forum after party hosted at Amika, High Street Kensington from 8pm. This is guest list only and to attend please email sarah.vanpraagh@eurorscg.com

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About EURO RSCG London:
Euro RSCG London is a top five UK integrated communications agency with a client roster including Air France, Alberto Culver, Chivas Regal, Citroën, CityJet, Comet, Credit Suisse, Dulux, Disneyland Paris, EDF Energy, Evian, Kraft, Nutricia, Mateus, Peugeot, Reckitt Benckiser, and Yakult.

Euro RSCG London includes Euro RSCG PR (formerly Biss Lancaster) and we are the biggest UK agency to integrate conversational media into the core of the agency, alongside channel strategy, digital, Social Media and advertising. We also have offices in Manchester and Edinburgh.

Euro RSCG London is part of Euro RSCG Worldwide, a leading integrated marketing communications agency made up of 233 offices in 77 countries throughout Europe, North America, Latin America and Asia Pacific. Our ambition is to help clients get to the future first.