December 5th, 2012 – Komli Mobile, a division of Komli Media today announced a new sales partnership with YOOSE, the global hyper-local mobile ad network. With an initial focus on India and South East Asia, the partnership will augment Komli’s existing mobile advertising services for brands and agencies with new hyper-local and rich media capabilities, powered by the YOOSE network.
The timely partnership between Komli and YOOSE holds particular relevance for brands in the region looking to capture the dual benefits of reach and relevance in the mobile channel through targeted consumer engagement.
The partnership with YOOSE supports Komli’s vision to continually deliver across the digital display advertising spectrum for its clients and introduces the power of hyper-local in an accessible, measurable and effective way for advertisers. Amit Bhartiya, VP – Komli Mobile says, “As leaders within the digital media advertising space across India and South East Asia, our objective is to add a hyper-local offering into our mix that ensures setting best-practice standards for mobile geo-targeting and engagement, both for our clients and their consumers. We consider the YOOSE partnership to be fundamentally important in achieving this and are confident of the significant value this will bring to advertisers across India and South East Asia.”
The YOOSE hyper-local network will help Komli’s advertisers to tap a network reach of 1.44B monthly ad impressions in Southeast Asia alone. Engaging this market through geo-targeting enables advertisers to make best use of their mobile budgets and drive campaign objectives such as retail footfall for designated stores or online actions for e-commerce. In the case of dynamic banners, mobile consumers who enter a geo-defined radius (this could be around a particular store, venue, street or other designated ‘hotspot’) will be shown the relevant ad for that location within their favourite mobile apps and sites. Clicking on these dynamic ads activates the campaign call to action - click to buy, call, locate, download, play video or go to landing page within a brand app or social media site, the latter making engaging SoLoMo (Social – Location – Mobile) campaigns a rewarding option, especially in light of Komli’s sales partnership with Facebook and Twitter.
YOOSE CEO, Christian Geissendoerfer says, “Our partnership with Komli can now realise the rapid growth of smartphone adoption and potential of scale across India and South East Asia through mobile geo-targeting and give advertisers the means of maximising those advantages with campaigns that drive measurable, commercial results. We look forward to contributing to the success of Komli’s digitally innovative clients as they launch their hyper-local mobile campaigns.”
Advertisers and media agencies can find out more about YOOSE, its partnership with Komli Mobile and the hyper-local mobile advertising opportunity in the region via this video interview hosted by one of India’s most engaging CEO and Entrepreneurs in the digital space, Rajeev Suri. http://bit.ly/chrisyoose
Advertisers wishing to know more about Komli Mobile’s hyper-local mobile advertising services can contact the team directly at email@example.com
About Komli Media
Komli Media is Asia Pacific’s leading media technology company with solutions across display, mobile, video, social, search and data for advertisers, agencies, and publishers. Komli is leading the charge in developing the next-generation of digital advertising technologies, such as a Real-Time Bidding (RTB) performance advertising platform (ATOM) that integrates audience data to improve ROI. Headquartered in Mumbai, Komli Media has over 400 employees across 18 offices in India, Australia, New Zealand, Southeast Asia, Middle East, North America and United Kingdom. Komli has raised capital from leading venture capital investors including Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners, Draper Fisher Jurvetson and Western Technology Investment.
Find out more at http://www.komli.com
YOOSE: the hyper-local mobile ad network. We help large brands, media agencies and deal sites to engage with consumers through location targeting. The YOOSE mobile advertising platform broadcasts in-app ads through an extensive global network of smartphone apps and sites. Advertisers can maximise their location-based campaigns to achieve targeted reach, rapid ROI and measurable results.
Headquartered in Singapore, YOOSE has offices in Berlin and India. www.yoose.com