Interactive outdoor ads launched in over 40 high profile Capital locations
If you were a commuter in the Capital this Monday let’s hope you had your Belvita Breakfast biscuits. Kraft Foods’ innovative breakfast solution ‘Belvita Breakfast’*, picked unassuming morning commuters out of the crowd in one particular busy station** and used outdoor digital ads to talk directly to them about their rushed mornings and subsequent breakfast choices. This was supported by an extensive outdoor ad campaign for Belvita Breakfast.
Euro RSCG London created a series of outdoor ads to promote Belvita Breakfast. The dynamic digital ads included daily and hourly updates and have been running in high profile sites throughout the Capital. With over 30 executions across top spots in the London Underground, National Rail stations and key roadside sites the ads talk directly to the busy commuter empathising with their hectic schedule and suggesting the ideal breakfast solution for their busy lives.
Nicola Wilkinson, Marketing Manager - Biscuits, at Kraft Foods UK, said: “The Belvita Breakfast launch has been a really successful innovation in the UK, and we’re delighted to carry that innovation through into our media choices and the excellent creative work done by Euro RSCG London.”
The Outdoor campaign is the second blast of advertising Kraft Foods has done for Belvita Breakfast biscuits. In April Euro RSCG London created a successful TV campaign featuring Johnny Vaughan and Lisa Snowdon. Since its launch in April 2010, Belvita Breakfast has been a category driver, becoming the number one Healthy Biscuits innovation^, and a top ten Healthy Biscuits brand. Belvita Breakfast is now worth in excess of £11.4million^^.
About EURO RSCG London:
Euro RSCG London is a top five UK advertising agency with a client roster including Air France, Alberto Culver, Chivas Regal, Citroën, CityJet, Credit Suisse, Dulux, Disneyland Paris, EDF Energy, Evian, Kraft, Nutricia, Mateus, Peugeot, Reckitt Benckiser, The Campaign for Climate Justice and Yakult.
Euro RSCG London is part of Euro RSCG Worldwide, a leading integrated marketing communications agency made up of 233 offices in 77 countries throughout Europe, North America, Latin America and Asia Pacific.
Contact Euro RSCG London:
Head of Agency PR – Sarah Van Praagh
07974 217 812
* Four biscuits as part of a balanced breakfast including for example an apple and a latte.
** Live transvisions were developed and delivered with the kind help of Grand Visual and JC Decaux.
^ The Nielsen Company, MAT to w/e 30.10.10
^^ The Nielsen Company, MAT to w/e 27.11.10