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Social Media News Release

Cadbury Launches Spots v Stripes Race Season With £6.5 Million Integrated Campaign

28Feb2011

Client Contact

Ravi Matharu
Head of Digital Strategy
PrettyGreen
E: ravi@itsprettygreen.com
M: +44 (0)7833 051 286

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Official Treat Provider kicks off ‘race season’ to find the nation’s record-breakers! 

Cadbury, the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, is ploughing £6.5m into a new campaign - the Spots v Stripes Race Season - which kicks off on 1st March.

Spots v Stripes Race Season will see nine challenges laid down to inspire the nation to play more games. These challenges aim to see if people can be genuinely speedy at tasks they do every day, giving every person in the UK and Ireland a fighting chance of breaking a World Record.

The nine challenges are split into four online races and five offline races:

Online

  1. The Big Race bar code race
    Type your Big Race Bar on-pack code as fast as you can.
  2. The Scroll-athon
    Using your mouse or touchpad, scroll through a 100m track as quickly as possible without going out of bounds.
  3. The Click-athon
    Using your mouse close 50 windows on your screen as quickly as possible by clicking on them.
  4. The Type-athon
    Type out a string of words to tell a story (think Miss Moneypenny in a massive hurry).

Offline

  1. Fastest coin-stacker
  2. Fastest doodler
  3. Fastest bed maker
  4. Fastest tea maker
  5. Fastest to unravel a toilet roll

Following the 60" ad, which breaks on Tuesday 1st March, a series of 10 second spots will feature the best user-generated content that is uploaded to the campaign website at www.spotsvstripes.com.

As part of the Race Season activity, Cadbury is also launching a new chocolate wafer bar, the Big Race bar, which will be on shelf nationwide from 28 February.

The £6.5m campaign marketing spend, part of an overall £50m invested by Cadbury in the Spots v Stripes initiative, will be split across TV advertising, digital, events, community programmes, PR and outdoor advertising.

For rules, digital games and ways to get involved check out www.spotsvstripes.com

Editors Notes:

  • To celebrate its support of London 2012, Cadbury has launched Spots v Stripes, an ambitious and exciting campaign that aims to get people of all ages and walks of life to play games again.
  • Spots v Stripes is a game that anybody can play, at any time, with anyone. Cadbury will be inviting the Nation to divide into two teams - the Spots and the Stripes, and to participate all you need to do is join one of the teams, sign up on the website (www.spotsvstripes.com) and begin scoring points! Any game will count - from kiss chase to eye spy, crazy golf to shoe golf; as long as you can score a point, you can play! Cadbury will be providing lots of ways to get involved - at events, online, through the Spots v Stripes Games Crew to name but a few, but they hope the nation is inspired to create their own take on the big game, and invent their own ways to play and get involved.
  • www.spotsvstripes.com

Agencies working across the integrated campaign are PrettyGreen, Fallon and PHD 

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