Social Media News Release
Cadbury Launches Spots v Stripes Race Season With £6.5 Million Integrated Campaign
Client ContactRavi Matharu
Head of Digital Strategy
M: +44 (0)7833 051 286
Social Media Video
Other Releases for Cadbury
Official Treat Provider kicks off ‘race season’ to find the nation’s record-breakers!
Cadbury, the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, is ploughing £6.5m into a new campaign - the Spots v Stripes Race Season - which kicks off on 1st March.
Spots v Stripes Race Season will see nine challenges laid down to inspire the nation to play more games. These challenges aim to see if people can be genuinely speedy at tasks they do every day, giving every person in the UK and Ireland a fighting chance of breaking a World Record.
The nine challenges are split into four online races and five offline races:
Following the 60" ad, which breaks on Tuesday 1st March, a series of 10 second spots will feature the best user-generated content that is uploaded to the campaign website at www.spotsvstripes.com.
As part of the Race Season activity, Cadbury is also launching a new chocolate wafer bar, the Big Race bar, which will be on shelf nationwide from 28 February.
The £6.5m campaign marketing spend, part of an overall £50m invested by Cadbury in the Spots v Stripes initiative, will be split across TV advertising, digital, events, community programmes, PR and outdoor advertising.
For rules, digital games and ways to get involved check out www.spotsvstripes.com
Agencies working across the integrated campaign are PrettyGreen, Fallon and PHD
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