Social Media News Release

Enhanced Mobile-Phone Based Dog Tracking From Retrieva Tracking And ViewRanger

11Mar2010

Client Contact

Craig Wareham
CEO, Augmentra Ltd
craig@viewranger.com
01223 421355

Spokesperson

Jon Bryan
CEO Retrieva Ltd.
Email: jon.bryan@retrievatracking.co.uk

Agency Contact

For further information, please contact:
Helen Goldrein/Rachel Holdsworth
PR consultants, Holdsworth Associates
Tel: +44 (0)1954 202789
Email: helen@holdsworth-associates.co.uk

Multimedia

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	The dog is on the phone!
	ViewRanger GPS logo
	Ben with GPS dog collar.

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Core Facts

GPS dog-collar manufacturer Retrieva (www.retrievatracking.com) and mobile phone sat-nav specialists ViewRanger (www.viewranger.com) have unveiled new updates to their dog collar and software combination that allows you to track your dog on your mobile phone.
The new features help you to predict where your runaway dog may be headed.
The ViewRanger mobile phone software communicates with the Retrieva tracking collar via SMS text, and can show you the speed that your dog is travelling and the direction in which it is heading. The software automatically combines this with detailed street and topographic maps to give a visual indication of where your dog is likely to be.
Other new features include global map coverage with street map and topographic basemap coverage and better reporting of the Retrieva collar status, including battery state, within the ViewRanger software.
The update is included in new firmware within the Retrieva collars and within the latest ViewRanger sat-nav software. The ViewRanger software is included in-the-box with every Retrieva tracking collar.
Pedigree breed dog owners, search and rescue dog teams in the UK, and working dogs in Scandinavia have all benefited from this co-operation.
The Retrieva Tracking collars are available from www.retrievatracking.com RRP £199.99 and £9.99 per month to cover all network communications.

Quotes

Craig Wareham, co-founder and CEO of Augmentra, the company behind the ViewRanger software, says "Retrieva is an interesting application for ViewRanger and demonstrates well how different communities can use its functionality. We are delighted to have extended our software's support for Retrieva's enhanced capabilities. Plus, the addition of new global mapping within ViewRanger offers greater peace of mind to owners that take their pets on holiday. We look forward to future collaboration between our two innovative companies."

Jon Bryan, co-founder and managing director of Retrieva Tracking, said "The ability to see exactly what your dog is doing on your phone is essential to the users of our product, and we are delighted that ViewRanger have responded so effectively to our enhanced software capabilities. It is without doubt the most impressive platform available in the market today."

Boilerplate Statements

About Retrieva™ http://www.retrievatracking.com/
The Retrieva™ dog collar is a durable, waterproof, intelligent tracking device designed to enhance the safety, security and welfare of your dog. Using a combination of three advanced tracking technologies - GPS, GSM and RF, the Retrieva™ collar can be tracked virtually anywhere in the world. Ergonomically designed for a comfortable fit, the practical anti-theft collar instantly alerts you on your dog's location via SMS text to mapping software on your phone.

By accessing the Retrieva web based mapping panel you can create safe areas to monitor your dog as well as track it live using your computer or web-enabled phone. The collar also lets you know if your dog decides to take an unscheduled walk. Designed to prevent theft, it is difficult to remove and will alert you if such an attempt is made. Retrieva™ only needs to be charged once a week and also features a personal panic button on the buckle for alerting friends and family should you ever feel threatened when out walking with your dog.

The collar costs £199.99 and £9.99 per month to cover all network communications and support. No contract required.

Retrieva is a UK based company set up to develop new tracking technologies into practical, user-friendly consumer products.

About Augmentra Ltd. (www.viewranger.com)
Augmentra is the software development company behind ViewRanger™, the award winning mobile phone application which delivers GPS navigation, mapping and location-based content to outdoor activity enthusiasts and outdoor professionals worldwide.

ViewRanger works on a large number of Symbian mobile devices and will be adding Apple iphone and Android OS device compatibility in Spring 2010. The ViewRanger application is integrated with Facebook to allow web based location sharing.

Augmentra is partnered with national mapping agencies across Europe and with a range of content publishers. In North America, mapping and content is provided by National Geographic.

Follow Augmentra at www.twitter.com/viewranger