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The X Factor recently returned to ITV1 to entertain the British public with brave wannabe pop stars battling it out in front of its panel of formidable judges Simon Cowell, Louis Walsh, Dannii Minogue and Cheryl Cole.

The show, now in its sixth year, has undergone a major change in format this year. Auditions now take part in front of live audiences and those who are chosen are whittled down to just 24 acts using Mindstorm multi-touch, interactive technology at the bootcamp stage.

The producers of The X Factor came to Mindstorm for help creating a unique feature in the show using Mindstorm’s multi-touch interactive surface technology. A bespoke table was created especially for the show by Mindstorm. The judging panel Simon Cowell, Louis Walsh, Dannii Minogue and Cheryl Cole use the interactive table at bootcamp, to decide who goes through to the next round.

Using The X Factor branded Mindstorm interactive multi-touch table (the Mindstorm Aurora), the judges were able to store digital photographs of all the contestants within the four categories girls, boys, over 25s and groups. The Mindstorm interactive table enabled them to look at multiple digital photographs of the contestants, expand photographs as they discussed one particular contestant, and then use the technology to place them in YES, NO or MAYBE categories. The judging panel were also able to move photographs of contestants around the interactive multi touch table simultaneously and move contestants easily from one category to another, should they disagree.

Quotes

“It was a real honour to develop an interactive surface for such a prestigious show. We created something simple and impressive this year for The X Factor. However we are really only scratching the surface of what the technology could achieve. We are looking forward to working with producers to create a surface that is even more interactive for The X Factor next year.”
Kenneth Siber, Co-founder at Mindstorm

Boilerplate Statements

About Mindstorm:

Mindstorm brings surfaces and spaces to life with a range of innovative, interactive, and multi-touch technology solutions. From restaurant tables and shop displays to exhibition stands and meeting room walls, its products enable companies to create unique multi-sensory and collaborative experiences for its customers. Mindstorm was founded in 2006 by two Danish entrepreneurs. Since then, the company has installed more than 180 metres of interactive surfaces across the globe. Its clients include major brands, such as Google, Nokia and Chanel, as well as bars, hotels and restaurants in London, Geneva, Bangkok and Seoul. Mindstorm’s solutions bring people and brands together in the real world, helping to enrich the consumer experience and give its customers a competitive edge. Mindstorm prides itself on the quality of its technology and the imagination of its employees and partners. www.mindstorm.com

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