Social Media News Release
Spark Something With The New Satio And Aino From Sony Ericsson
Client ContactLisa CanningLifestyle & campaign PR manager Sony Ericsson Mobile Communications Tel. +44 20 8762 6064 Mobile. +44 7768 764 380 lisa.canning@sonyericsson.com | Agency ContactAmy Johnston or Sam OakleyAccount managers Wolfstar Tel. +44 113 3947960 Mobile. +44 7841 536 660 amyj@wolfstarconsultancy.com samoakley@wolfstarconsultancy.com |
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Core Facts• The new Satio™ from Sony Ericsson is the ultimate multimedia experience in the palm of a hand Sony Ericsson has today launched two new handsets, promising to spark something new. Its latest entertainment experience, Satio™, allows users to tap into any content wherever, whenever. With Satio™’s intuitive touchscreen, users can watch movies, videos, TV series, photos, podcasts, listen to music or use the internet on the amazing 3.5 inch High Definition screen with true 16:9 widescreen format for instant fun on the move. A simple tap on the screen opens up a world of content, seamlessly accessed through the five standby panels on the unique full-touch media menu. Satio™ offers a quick and easy mobile experience on the move, bringing music and videos, local and online media content to life. Satio™ offers visual communication like never before, with an impressive 12.1 megapixel camera and a host of exciting features like the Xenon flash, face detection and auto focus to name a few. Satio™ also offers a totally new way of taking, storing and sharing perfect pictures – photos can instantly be uploaded directly to Picasa and commented on directly from the handset. In addition to the Satio™ , Sony Ericsson also launches the stunning new Aino™ which allows users to access high quality entertainment, offering the ultimate mobile entertainment experience where users can enjoy all the latest videos, podcasts, music, Facebook™ and YouTube™ on the three inch screen, with quality playback at 30 frames per second. Get the best of both worlds with Aino™’s traditional keypad, combined with an intuitive touch UI in media mode. Entertainment is just a tap away thanks to the intuitive 3D scrolling media browser which offers one touch direct access to all content. Transferring and organising content on a mobile phone has never been simpler, thanks to Media Go and Media Home. Media Go automatically formats all content stored on a computer to be compatible with Aino™. Media Home pulls media content from Media Go on your PC over Wi-Fi™ to your phone automatically. You just need to insert your Aino™ into its charging stand and it automatically synchronises with all the latest media content on your PC. You are always ready to go with the latest content on your phone. Control your PlayStation®3 and access its media content on your Aino™ anywhere, anytime using Remote Play with PlayStation®3. Remote play with PlayStation®3, initially developed for PSP, enables you to control and access your media content on PlayStation®3 from your phone. This can be done via a local network between PlayStation®3 and Aino™ in your home or via the internet from anywhere in the world. You can also enjoy the PlayTV™ service on PlayStation®3 via the Aino™. Watch, pause and record live TV from a huge range of free channels via Aino™ on the go. QuotesFredrik Mansson, Marketing Business Manager at Sony Ericsson, said, “Satio™ and Aino™ really are unrivalled media experiences in sleek high quality designs. “What makes Satio™ desirable is that it is a stylish phone that has all the media content anyone could want in one place, as well as so many outstanding features, for example the High Definition intuitive three and a half inch touchscreen, the best 12.1 megapixel camera phone available and a top music player.” The entertainment experience on Satio™ can be further personalised with exclusive content from PlayNow™, with applications, music, movies and games available by dual download to both a computer and mobile phone. Alexandre Cardon, Marketing Business Manager at Sony Ericsson, added: “Sony Ericsson has established itself as THE Communication Entertainment brand and Aino™ highlights our commitment to bringing the latest communication technology to the market in fun and innovative ways for consumers to enjoy.” “Media Home and Remote Play with PlayStation®3 are key steps in broadening the entertainment experiences users can enjoy on their Sony Ericsson phone and gives a taste of our vision of the future.” Aino™ is also an impressive music device. Tracks and podcasts sound crystal clear on Aino™ with a Clear audio experience. The easy-to-use music controls and FM radio offer more freedom on the move for music perfection whenever, wherever. You can also snap away to perfect photos every time, with the impressive 8.1 megapixel camera, featuring face detection, Geo tagging, photo flash and auto focus.” Boilerplate StatementsAino™ • Sound and vision set free Satio™ • Visual communication like never before |

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Sam Oakley.