Social Media News Release

Durex Play O talks about Sex

11Nov2008

Spokesperson

For futher Information about Durex Play O please contact:
Catherine Usher
McCann Erickson
+44 1625 822 550
catherine.usher@europe.mccann.com

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Core Facts

THE ISSUE

  • ‘The Big O’ the benchmark of sexual satisfaction, but just how often do we achieve it?
  • Sex as a basic human need. Drinking, eating, sleeping, shelter and intimacy all feature in Maslow’s famous ‘hierarchy of human needs’. If any of these areas are missing in life, including sex, this could negatively impact on health, well-being and outlook on life.

Link - Maslow’s Hierarchy of Human Needs

THE STATS 

  • According to Durex’s Global Sexual Wellbeing study, only 34% of British women reported regularly reaching orgasm, compared to 76% of British men.

Link - The Durex Sexual Wellbeing Global Survey

THE PRODUCT

  • An orgasmic gel for women, Durex Play O increases sexual desire as well as stimulating the clitoris through a clever mix of invigorating ingredients, resulting in intense, pleasurable orgasms.

Link - Reviews of the Play O product 

THE RESULT

  • Fact: 79% of British women achieved orgasm by using the Play O product.

Link -  The Play O room

Quotes

Ruth Gresty, brand manager of Durex Play, commented, “According to our Global Sexual Wellbeing Survey, Play O heightened sensitivity in women by 68% and wait for it… 79% of women achieved an orgasm when using it!”

“We’ve thoroughly tested Play O with over 600 women and the results prove this product will change the way women orgasm forever. Play O has been proven to help women not only experience an orgasm, but to experience the most intense orgasm they’ve ever had!”

Boilerplate Statements

Durex Play O is a premium orgasm enhancing gel for women that has been created and tested by women using a unique combination of ingredients that will not only stimulate, but increase a woman’s desire and enable her to have the most intense orgasm of her life!

Play O works by encouraging blood flow to the most sensitive area on a woman’s body, the clitoris. Once applied, Play O makes the entire area more sensitive and ready for pleasure!

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